claude-seo-ai

In the author's own words, from each skill's SKILL.md — showing the first 30 of 34 files.

• audit

  Audit a website or web codebase for SEO and AI-search (GEO/AEO) — produces two independent 0-100 scores (Search SEO + AI Visibility) plus a prioritized, evidence-backed report persisted on disk. Read-only; never writes to the project. Use when the user asks to audit, analyze, check, or score a site's SEO, structured data/schema, meta tags, Core Web Vitals, robots.txt, sitemaps, or AI discovery fi…

  skills/audit/SKILL.md on GitHub (opens in a new tab)

• compare

  Compare a site against its own baseline, against a staging deployment, against up to four competitors, or against the pages that already answer a query (content gap). Produces score, category, finding and structure deltas from persisted audit runs. Read-only. Use when the user asks what changed after a deploy, whether staging is worse than production, how they stack up against competitors, or wha…

  skills/compare/SKILL.md on GitHub (opens in a new tab)

• fix

  Opt-in fixer (the /claude-seo-ai:fix command). Applies the safe, deterministic SEO/AI-search fixes from a persisted audit to the user's site — meta viewport/charset/lang, JSON-LD, robots.txt AI directives, hreflang, sitemaps, OG/Twitter cards, image dimensions, canonical, AI discovery files — through the adapter that matches the platform (local files, Shopify theme/Admin, WordPress REST/WP-CLI, p…

  skills/fix/SKILL.md on GitHub (opens in a new tab)

• geo

  Analyze and score only a page's AI-search visibility (GEO/AEO) — answer extractability, fact density, AI-crawler access and Google AI-feature snippet eligibility, entity linking, AI discovery files, and agent-readiness — and report an AI Visibility score with a citability breakdown, plus optional unscored probes (web-search presence, Search Console generative-AI impressions). Read-only. Use for "…

  skills/geo/SKILL.md on GitHub (opens in a new tab)

• score

  Recompute and display the two scores (Search SEO + AI Visibility) from a persisted audit run, without re-crawling. Use to re-show or refresh the scores after an audit, to score a specific run directory or host, or to score a saved findings JSON file.

  skills/score/SKILL.md on GitHub (opens in a new tab)

• seo-agent-readiness

  Audit how well a page can be operated by AI agents and agentic browsers — semantic interactive controls (<button>/<a href> instead of div/span click handlers), named buttons and links, labeled form controls, no javascript: hrefs, primary content outside iframes, and WebMCP detection — following Google's generative-AI guidance and the web.dev agent-friendly websites guide. Module M22 "Agent-readin…

  skills/seo-agent-readiness/SKILL.md on GitHub (opens in a new tab)

• seo-ai-crawlers

  Audit AI crawler access and Google AI-feature eligibility for a page — check the snippet controls that actually gate AI Overviews and AI Mode (noindex, nosnippet, max-snippet, data-nosnippet), resolve per-bot effective access from robots.txt for the audited path (training vs retrieval vs user-fetch tokens), read Content-Signal posture, diff what different user-agents are served, confirm non-JS cr…

  skills/seo-ai-crawlers/SKILL.md on GitHub (opens in a new tab)

• seo-ai-discovery

  Audit AI discovery files and agent endpoints at the site root — /llms.txt and /llms-full.txt structure and link health, /agents.md, the UCP merchant profile at /.well-known/ucp (only when no ecommerce module owns it), the ARD /.well-known/ai-catalog.json, and /sitemap_agentic_discovery.xml — plus a robots cross-check that these files are not blocked for the bots meant to read them. Module M21 "AI…

  skills/seo-ai-discovery/SKILL.md on GitHub (opens in a new tab)

• seo-core-web-vitals

  Audit Core Web Vitals & page performance — measure LCP, INP, and CLS against p75 field thresholds, diagnose render-blocking resources, unoptimized images, and layout-shift sources, and produce prioritized, advisory-only remediation guidance. Module M15. Feeds the Search SEO score (heavily) and the AI Visibility score (minimally).

  skills/seo-core-web-vitals/SKILL.md on GitHub (opens in a new tab)

• seo-crawl-render

  Acquire a page or site into the shared PageSnapshot every audit module reads — real HTTP status chain, headers, robots directives, raw HTML on disk, parsed document, optional headless-Chrome render with a raw-vs-rendered delta, and once-per-run site artifacts (robots, sitemaps, AI discovery files). Acquisition is done by the bundled scripts (snapshot.mjs / crawl.mjs), never by WebFetch. Records t…

  skills/seo-crawl-render/SKILL.md on GitHub (opens in a new tab)

• seo-crawlability

  Audit and generate robots.txt and general crawl access for a page — verify robots.txt reachability and syntax, detect Disallow rules that block CSS/JS or important content, sanity-check crawl-delay, confirm a Sitemap directive, and assert overall crawl access for Googlebot/Bingbot. Module M1. Feeds the Search SEO score.

  skills/seo-crawlability/SKILL.md on GitHub (opens in a new tab)

• seo-ecommerce

  Conditionally audit and generate e-commerce structured data and agentic-commerce readiness for product pages — validate Product/Offer (price, priceCurrency, availability), AggregateRating/Review, faceted-navigation canonicalization and variant/ProductGroup handling, cross-check page-to-schema-to-feed consistency, and assess whether shopping agents can read the store (UCP merchant profile, catalog…

  skills/seo-ecommerce/SKILL.md on GitHub (opens in a new tab)

• seo-eeat

  Audit and strengthen E-E-A-T and trust signals on a page — verify author identity/credentials (Person schema, byline, author page, sameAs), Organization about/contact/policies, visible experience/expertise markers, and transparency (sourcing, disclosures), and generate Person/Organization trust JSON-LD. Module M16. Feeds both the Search SEO and AI Visibility scores.

  skills/seo-eeat/SKILL.md on GitHub (opens in a new tab)

• seo-entity-linking

  Audit and generate entity & knowledge-graph linkage for a page — verify sameAs identity links (Wikidata/Wikipedia/LinkedIn/Crunchbase/official profiles) on Organization/Person, check NAP/entity consistency for local, confirm a defined primary entity, and measure entity density, then propose ready-to-inject sameAs/about/mentions references. Module M6. Feeds the AI Visibility score.

  skills/seo-entity-linking/SKILL.md on GitHub (opens in a new tab)

• seo-fix-apply

  Writer protocol preloaded into the seo-fixer-writer agent — how confirmed SEO/AI-search fixes are applied (git pre-flight, backup, Edit/Write for local diffs, ticketed adapter CLIs for remote targets, re-verify, publish only on a second ticket, rollback) and the findings-array output contract. Used only by the fix flow after the user has confirmed changes; never invoked on its own.

  skills/seo-fix-apply/SKILL.md on GitHub (opens in a new tab)

• seo-freshness

  Audit and repair freshness & temporal signals on a page — reconcile visible publish/update dates with schema datePublished/dateModified, flag staleness against topic volatility, and inject honest dateModified. Module M13. Feeds both the Search SEO and AI Visibility scores.

  skills/seo-freshness/SKILL.md on GitHub (opens in a new tab)

• seo-geo-answerblocks

  Audit and generate answer-extractable content — verify each question heading is followed by a ~40-60 word direct answer, passages are self-contained (~134-167 words, no unresolved anaphora), and lists/tables/definitions/TL;DR blocks exist; draft answer-block and summary rewrites for the user to accept. Module M11. Feeds the AI Visibility score.

  skills/seo-geo-answerblocks/SKILL.md on GitHub (opens in a new tab)

• seo-geo-factdensity

  Audit fact density and sourcing on a page — measure statistic/number density per passage, detect proprietary/original data, count outbound citations to authoritative sources, and flag claims made without a supporting stat or source. Module M12. Feeds the AI Visibility score. Advisory-only; never fabricates statistics or sources.

  skills/seo-geo-factdensity/SKILL.md on GitHub (opens in a new tab)

• seo-headings-structure

  Audit and propose fixes for a page's heading hierarchy and semantic outline — verify exactly one H1, logical H2-H6 nesting with no skipped levels, descriptive heading text, and HTML5 landmarks (article/section/nav/main/footer) — so the document outline is extractable. Module M7c. Feeds the Search SEO score (clean headings also support AI answer-block extraction, which is scored separately under M…

  skills/seo-headings-structure/SKILL.md on GitHub (opens in a new tab)

• seo-images-media

  Audit and fix image & media accessibility for a page — detect missing/empty/duplicated/keyword-stuffed alt text, check alt quality and length, missing width/height (CLS), legacy formats, and absent VideoObject schema; generate contextual alt and dimensions. Module M9. Feeds both the Search SEO and AI Visibility scores.

  skills/seo-images-media/SKILL.md on GitHub (opens in a new tab)

• seo-indexability

  Audit a page's indexability and site health — canonical presence/validity (self vs cross-domain vs chain, canonical to redirect/404, and the genuinely lethal canonical+noindex pair where the canonical points elsewhere), robots meta and X-Robots-Tag noindex/nofollow, duplicate clusters, pagination signals, plus redirect chains/loops, 4xx/5xx and soft-404 internal links, mixed content, HTTP-to-HTTP…

  skills/seo-indexability/SKILL.md on GitHub (opens in a new tab)

• seo-internal-linking

  Audit and improve a site's internal-linking topology and semantic HTML — map pillar/cluster structure, count and grade contextual in-body links and anchor text, surface orphan pages and nav-heavy templates, and propose specific source→target link insertions. Module M10. Feeds the Search SEO score.

  skills/seo-internal-linking/SKILL.md on GitHub (opens in a new tab)

• seo-international

  Audit and generate hreflang annotations for multilingual sites — check reciprocity, BCP-47 validity, self-reference, x-default, hreflang/canonical conflicts, and <html lang> agreement, and emit reciprocal hreflang link sets. Module M20 (conditional). Feeds the Search SEO score.

  skills/seo-international/SKILL.md on GitHub (opens in a new tab)

• seo-local

  Audit and generate Local SEO signals for local-business pages — verify LocalBusiness JSON-LD, NAP consistency, geo coordinates, openingHoursSpecification, and service-area, advise on Google Business Profile alignment, and produce ready-to-inject LocalBusiness JSON-LD. Module M19 (conditional). Feeds both the Search SEO and AI Visibility scores.

  skills/seo-local/SKILL.md on GitHub (opens in a new tab)

• seo-meta-onpage

  Audit and generate the document head — title and meta description length against the shared bands (title pass 30-60 chars, recommended 50-60; description pass 70-160, recommended 150-160), viewport, charset, <html lang>, and robots-meta sanity — flagging missing/duplicate/out-of-band values and producing length-bounded, keyword-aware replacements. Module M7. Feeds the Search SEO score.

  skills/seo-meta-onpage/SKILL.md on GitHub (opens in a new tab)

• seo-mobile

  Audit mobile-friendliness of a page from the PageSnapshot — verify the viewport meta, no horizontal-scroll/fixed-width layouts, adequate tap targets, legible base font, and mobile/desktop content parity — and generate the viewport meta when missing. Module M7b. Feeds the Search SEO score.

  skills/seo-mobile/SKILL.md on GitHub (opens in a new tab)

• seo-orchestrator

  Orchestrates a full SEO + AI-search audit — acquires the site with the bundled scripts (crawl/snapshot), detects platform and vertical, runs the deterministic checks, dispatches the read-only specialist subagents in parallel with a dispatch envelope, merges their findings into a persisted report, and presents the two scores. Invoked by the `audit` and `geo` commands; not called directly.

  skills/seo-orchestrator/SKILL.md on GitHub (opens in a new tab)

• seo-platform-detect

  Build the SiteProfile for an audited site — platform, framework, CMS plugins, hosting, environment, capabilities and write targets — by running scripts/detect-platform.mjs over the persisted PageSnapshot, then pick the knowledge cards each subagent needs. Support skill for seo-orchestrator; it merges this output with seo-vertical-detect into <run_dir>/profile.json.

  skills/seo-platform-detect/SKILL.md on GitHub (opens in a new tab)

• seo-rendering

  Audit a page's rendering strategy and JavaScript dependency — diff raw HTML against the rendered DOM to measure how much primary content, links, headings, and JSON-LD exist only after JS executes, classify CSR-only / SSR / SSG / ISR, and emit framework-specific guidance. Module M4. Feeds both the Search SEO and AI Visibility scores.

  skills/seo-rendering/SKILL.md on GitHub (opens in a new tab)

• seo-schema-jsonld

  Audit and generate structured data (JSON-LD) for a page — detect, validate, and complete Tier-1 schema.org types (Article, Organization, Person, Product/Offer, BreadcrumbList, LocalBusiness, Review, VideoObject, Event), flag microdata/RDFa and deprecated-for-rich-results types (FAQPage/HowTo), and produce ready-to-inject JSON-LD blocks. Module M5. Feeds both the Search SEO and AI Visibility score…

  skills/seo-schema-jsonld/SKILL.md on GitHub (opens in a new tab)

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