marketing-cli

In the author's own words, from each skill's SKILL.md — showing the first 30 of 88 files.

• agent-email-inbox

  Use when setting up a secure email inbox for any AI agent — configuring inbound email via Resend, webhooks, tunneling for local development, and implementing security measures to prevent prompt injection attacks. Also use when someone mentions 'agent email', 'bot inbox', 'receive emails for agent', 'agent webhook', 'email security for AI', 'prompt injection via email', 'inbound email for bot', or…

  skills/agent-email-inbox/SKILL.md on GitHub (opens in a new tab)

• ai-seo

  Builds, measures, and improves an Answer Engine Optimization program across ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, and Copilot. Use for AEO, GEO, LLMO, AI search visibility, AI citations, brand mentions, answer-engine monitoring, llms.txt, AI crawler audits, or questions like 'what does AI say about us?' and 'why are competitors cited instead of us?'. Produces a durable evidenc…

  skills/ai-seo/SKILL.md on GitHub (opens in a new tab)

• app-store-screenshots

  Generate Apple App Store screenshot pages as a Next.js app with html-to-image export at required resolutions. Screenshots are advertisements, not documentation — every screenshot sells one idea. Use when building App Store screenshots, generating exportable marketing screenshots for iOS apps, or creating programmatic screenshot generators. Triggers on 'app store screenshots', 'App Store', 'screen…

  skills/app-store-screenshots/SKILL.md on GitHub (opens in a new tab)

• audience-research

  Build detailed buyer personas and audience profiles from research. Use this skill whenever the user mentions audience, buyer persona, ideal customer, target market, ICP, watering holes, 'who am I selling to', customer research, or audience profile. Also use when content feels unfocused or generic (that's an audience problem), when conversion is low because messaging doesn't resonate, when startin…

  skills/audience-research/SKILL.md on GitHub (opens in a new tab)

• axi

  Agent eXperience Interface (AXI) router — the main entry point for agent-ergonomic CLIs. Use whenever the agent needs GitHub, browser automation, human review, quota routing, Slack, Notion, AWS/Docker/K8s, databases, GitLab (glab-axi), Oracle DB (oracle-axi), tmux/herdr/WezTerm sessions (cyber-mux), or any AXI-catalog tool; when choosing AXI vs MCP vs raw CLI; when building or reviewing an agent-…

  skills/axi/SKILL.md on GitHub (opens in a new tab)

• brainstorm

  Structured marketing brainstorming when direction is unclear. Use when the agent doesn't know which skill to run, the user is vague about what they need, there are multiple valid marketing paths, or someone says 'I don't know where to start', 'what should we market', 'explore approaches', 'help me think through this', 'marketing ideas', 'what campaign should I run', 'where do I start with marketi…

  skills/brainstorm/SKILL.md on GitHub (opens in a new tab)

• brand-kit-playground

  Generate an interactive HTML brand playground that shows your brand rendered live — palette, typography, logo, voice — with a social card and OG image preview that updates as you tweak tokens. Opens in browser. The visual approval step for the /cmo flow: /visual-style writes the brand, this skill shows it. Use when the user says "show me my brand", "brand playground", "preview my brand", "what do…

  skills/brand-kit-playground/SKILL.md on GitHub (opens in a new tab)

• brand-voice

  Define or extract a consistent brand voice that other skills can use. Three modes: Extract (analyze existing content), Build (interview-based), Auto-Scrape (from URL). Use when copy sounds generic, when starting any new project, when voice feels inconsistent across channels, when onboarding a new brand, or when any skill needs voice-profile.md but it doesn't exist yet. This is always the first sk…

  skills/brand-voice/SKILL.md on GitHub (opens in a new tab)

• build-with-exa

  Build applications and agents with Exa's API Platform: search, contents, answer, context, Agent API, monitors, websets, OpenAI-compatible endpoints, and exa-py / exa-js. Use when choosing Exa endpoints, writing Exa API calls, integrating semantic web search or research into products, or debugging Exa request shapes. Load references/ on demand for endpoint details.

  skills/build-with-exa/SKILL.md on GitHub (opens in a new tab)

• churn-prevention

  Designs cancel flow UX, dunning email sequences, win-back campaigns, and retention triggers. Covers the full churn prevention lifecycle from early warning signals to 90-day win-back. Use when someone mentions 'churn', 'retention', 'cancel flow', 'dunning', 'win-back', 'users leaving', 'reducing churn', 'keep users', 'customers canceling', 'payment failed', 'failed payments', 'losing subscribers',…

  skills/churn-prevention/SKILL.md on GitHub (opens in a new tab)

• cmo-remotion

  Brand-grounded Remotion video pipeline. Take a brief, ground it in `brand/` (voice, audience, positioning, creative-kit), write a beat sheet, scaffold a fresh Remotion project, generate any required assets, compose with frame-driven animations, and bake a final MP4. Use this skill whenever the user wants to build a NEW Remotion video from scratch — product films, motion graphics, code-driven shad…

  skills/cmo-remotion/SKILL.md on GitHub (opens in a new tab)

• cmo

  A senior marketing operator for any project. Orchestrates 76 marketing skills to build brands, generate content, and distribute across channels. Use this skill whenever the user wants to do marketing - brand voice, copy, SEO, email, social, launches, or anything marketing-related. Also triggers on 'help me market', 'write copy', 'launch strategy', 'brand voice', 'SEO', 'content', 'email sequence'…

  skills/cmo/SKILL.md on GitHub (opens in a new tab)

• company-research

  Research companies, competitors, funding, news, leadership, and market context with Exa Agent and advanced search. Use when researching companies, competitor analysis, market research, or building company lists. Writes findings the caller can fold into brand/competitors.md or brand/landscape.md. Prefer this over ad-hoc web search for company deep dives. Distinct from competitive-intel (full brand…

  skills/company-research/SKILL.md on GitHub (opens in a new tab)

• competitive-intel

  Research and analyze competitors to find positioning gaps and strategic opportunities. Use this skill whenever the user mentions competitors, competitive analysis, competitor teardown, market landscape, 'who else does this', 'how are we different', or competitor research. Also trigger when the user is entering a new market, when positioning feels weak or generic, when preparing for a launch, when…

  skills/competitive-intel/SKILL.md on GitHub (opens in a new tab)

• competitor-alternatives

  Creates high-converting 'X vs Y' and 'X alternatives' SEO pages that capture comparison search traffic. Researches competitors, writes honest comparison content, and adds schema markup (FAQPage, ItemList). Use when someone needs alternatives pages, comparison content, or says 'alternatives page', 'vs page', 'comparison', 'competitor alternatives', 'X vs Y page', or wants to capture competitor bra…

  skills/competitor-alternatives/SKILL.md on GitHub (opens in a new tab)

• content-atomizer

  Take one piece of long-form content and atomize it into 10-20 platform-specific posts across 8 platforms (Twitter/X, LinkedIn, Instagram, Reddit, TikTok, YouTube, Threads, Bluesky). Turns blog posts, podcasts, videos, and newsletters into native social content for each platform. Use this skill whenever someone has existing content they want to distribute — even if they don't say 'atomize' explici…

  skills/content-atomizer/SKILL.md on GitHub (opens in a new tab)

• conversion-flow-cro

  Optimizes multi-step conversion flows including signup, onboarding, upgrade, and checkout. Maps each step, identifies friction and drop-off risks, then recommends specific copy/UX changes with A/B test plans. Use when someone says 'signup flow', 'onboarding optimization', 'checkout conversion', 'paywall optimization', 'activation rate', 'funnel analysis', 'why are users dropping off', 'registrati…

  skills/conversion-flow-cro/SKILL.md on GitHub (opens in a new tab)

• create-skill

  Create new marketing skills for the mktg playbook. Use when the agent needs to add a new capability, someone says 'create a skill', 'new skill', 'add a marketing skill', 'extend the playbook', 'I need a skill for X', 'build a skill', 'make a skill for Y', or 'add capability for Z'. Also use when someone wants to capture a marketing workflow they just did into a reusable skill, or when they say 't…

  skills/create-skill/SKILL.md on GitHub (opens in a new tab)

• creative

  Generate visual asset briefs, ad copy variants, AI image prompts, video scripts, and storyboards. Full creative production system with 5 specialized modes: product photos, product video, social graphics, talking heads, and ad creative. Make sure to use this skill whenever the user mentions any visual or creative marketing need — ad creative, image prompts, video scripts, thumbnails, banners, soci…

  skills/creative/SKILL.md on GitHub (opens in a new tab)

• deepen-plan

  Enhance an existing marketing plan with parallel research. Use when the agent has a draft plan (brand strategy, campaign brief, content calendar, launch plan) that needs strengthening with real data. Triggers on 'deepen this plan', 'strengthen this strategy', 'research gaps in my plan', 'make this plan better', 'this plan is too surface level', 'add research to this', 'validate this plan', 'back…

  skills/deepen-plan/SKILL.md on GitHub (opens in a new tab)

• direct-response-copy

  Write copy that converts. Use when writing landing pages, emails, sales copy, headlines, CTAs, social posts, cold emails, or any persuasive text. Triggers on 'copy', 'copywriting', 'sales copy', 'landing page copy', 'cold email', 'headlines', 'write me a page', 'make this convert', 'rewrite this copy', or any request involving persuasive writing. Three modes: Generate (write from scratch), Edit (…

  skills/direct-response-copy/SKILL.md on GitHub (opens in a new tab)

• document-review

  Audits brand/ files for completeness, consistency, and freshness. Use when the agent or user wants to review brand files, audit marketing docs, check brand consistency, verify brand health, or assess what's missing from brand memory. Produces a structured audit report with per-file scores, cross-file contradiction detection, staleness flags, and recommended next skills to run. This is the quality…

  skills/document-review/SKILL.md on GitHub (opens in a new tab)

• email-sequences

  Build automated email flows that nurture, convert, and retain. Creates complete sequences for welcome, nurture, launch, re-engagement, and onboarding with subject lines, body copy, timing, and A/B test plans. Use when someone needs email automation, a drip campaign, welcome series, launch emails, post-purchase emails, abandoned cart recovery, or says 'email sequence', 'drip campaign', 'welcome se…

  skills/email-sequences/SKILL.md on GitHub (opens in a new tab)

• exa-contents

  Call Exa Contents (POST /contents) for LLM-ready extraction from known URLs: text, highlights, summaries, links, image links, subpages, freshness-controlled crawl. Use when the agent already has URLs. Prefer Exa MCP web_fetch_exa when available; otherwise raw HTTP with EXA_API_KEY. NOT for open-ended discovery (use exa-search) or auth-walled X/Twitter (use mktg-x). For full-site crawl of a known…

  skills/exa-contents/SKILL.md on GitHub (opens in a new tab)

• exa-search

  Call Exa Search (POST /search) for semantic web retrieval with ranked results, filters, freshness, highlights/text, structured output, or streaming. Use when the agent needs open-ended web search, competitor discovery, news, people, or research papers and does not already have URLs. Prefer Exa MCP web_search_exa / web_search_advanced_exa when available; otherwise raw HTTP with EXA_API_KEY. NOT fo…

  skills/exa-search/SKILL.md on GitHub (opens in a new tab)

• firecrawl

  Web scraping, search, crawling, and browser automation via the Firecrawl CLI. Use this skill whenever the user wants to search the web, find articles, research a topic, look something up online, scrape a webpage, grab content from a URL, extract data from a website, crawl documentation, download a site, or interact with pages that need clicks or logins. Also use when they say "fetch this page", "…

  skills/firecrawl/SKILL.md on GitHub (opens in a new tab)

• free-tool-strategy

  Plans free tools, calculators, generators, and interactive widgets that attract target audience through search and social sharing. Engineering as marketing — build something useful, capture leads. Use when someone wants to build a free tool for marketing, says 'free tool', 'calculator', 'generator', 'engineering as marketing', 'side project marketing', 'interactive widget', 'lead generation tool'…

  skills/free-tool-strategy/SKILL.md on GitHub (opens in a new tab)

• frontend-slides

  Create stunning, animation-rich HTML presentations from scratch or by converting PowerPoint files. Zero dependencies — single HTML files with inline CSS/JS. Use when the user wants a presentation, pitch deck, conference talk slides, HTML slideshow, slide deck, investor deck, demo day slides, keynote-style presentation, or says 'make slides', 'presentation', 'pitch deck', 'conference talk', 'conve…

  skills/frontend-slides/SKILL.md on GitHub (opens in a new tab)

• higgsfield-generate

  Use when the user wants to generate an image or video via Higgsfield AI. Covers 30+ models: Soul V2, Seedance 2.0, Kling 3.0, Veo 3.1, GPT Image 2, Nano Banana 2. Also covers Marketing Studio — branded ad video/image with avatars and products. Use whenever: "generate an image", "make a video", "animate this photo", "image-to-video", "img2vid", "edit this image with AI", "produce a clip", "create…

  skills/higgsfield-generate/SKILL.md on GitHub (opens in a new tab)

• higgsfield-product-photoshoot

  Use when the user wants professional brand-quality product images via Higgsfield's mode-specific prompt enhancement pipeline. Entry point for any product visual with a specific format or platform target. Use whenever: "product photoshoot", "lifestyle product shots", "Pinterest pin", "hero banner", "ad pack", "virtual try-on", "studio shot", "carousel images", "Meta ads creative", "model wearing p…

  skills/higgsfield-product-photoshoot/SKILL.md on GitHub (opens in a new tab)

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