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Updated 3mo ago

by avectats7

copy-that-sells

Claude skill that writes copy which sells. Print ads, OOH, billboards, headlines, taglines, landing pages, long-copy ads, emails, manifestos, product descriptions. Built on D&AD Copy Book craft, Bly direct-response frameworks, and Cannes Lions plus Clio Award print and OOH winners. Strict anti-AI writing layer. Claude Code + Cowork. MIT.

Works with
  • Claude
View on GitHub (opens in a new tab)

21 GitHub stars (21)

+5 in 23 days

Stars gained per day · daily snapshots since Sep 30
Stars gained per day, Sep 30 to Oct 23: +5 in total; the busiest day was Oct 1 with +1 stars.Oct 1: +1 starsOct 2: 0 starsOct 3: 0 starsOct 4: 0 starsOct 5: 0 starsOct 6: 0 starsOct 7: 0 starsOct 8: 0 starsOct 9: +1 starsOct 10: 0 starsOct 11: 0 starsOct 12: 0 starsOct 13: 0 starsOct 14: 0 starsOct 15: 0 starsOct 16: +1 starsOct 17: 0 starsOct 18: 0 starsOct 19: 0 starsOct 20: 0 starsOct 21: 0 starsOct 22: +1 starsOct 23: +1 stars
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  • 1 skill (1 skills found in its SKILL.md files)
  • 3 forks (3 forks)
  • 3mo ago last update (Last updated 3mo ago)

Install

Skills CLI

npx skills add avectats7/copy-that-sells

Asks which agents to install it for. Add -g to install it for every project.

Claude Code

git clone https://github.com/avectats7/copy-that-sellscp -r "copy-that-sells/skills/copy-that-sells" ~/.claude/skills/

Copies the copy-that-sells skill into ~/.claude/skills/ for every project (use .claude/skills/ for one project).

Plugin

/plugin marketplace add avectats7/copy-that-sells

Run inside Claude Code if the repository ships a plugin marketplace, then pick plugins from /plugin.

Skills can run code on your machine — read the SKILL.md first.

What it does

In the author's own words, from each skill's SKILL.md.

  • copy-that-sells

    Write copy that earns attention and drives action. Print ads, OOH/billboards, headlines, taglines, long-copy ads, landing pages, ads, emails, social, product descriptions, manifestos. Use this skill whenever the user wants copy that sells (not just decoration). Triggers on phrases like "write an ad," "write a headline," "billboard copy," "outdoor copy," "tagline," "manifesto," "long copy," "print…

    skills/copy-that-sells/SKILL.md on GitHub (opens in a new tab)

Review before you install

A skill is a set of instructions and scripts your agent will follow, and it can run code on your machine. Read the SKILL.md and any scripts first — this listing is not a security review.