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Updated 1w ago

by cofoundy

brand-skills

Open-source brand skills that turn an idea into a real brand — name, identity, voice & brand book — without leaving your AI agent. Works in Claude Code, Cursor & 70+ agents.

  • Active — Updated in the last 14 days
Works with
  • Claude
  • Cursor
View on GitHub (opens in a new tab)

50 GitHub stars (50)

+12 in 16 days

Stars gained per day · daily snapshots since Sep 30
Stars gained per day, Sep 30 to Oct 16: +12 in total; the busiest day was Oct 16 with +2 stars.Oct 1: 0 starsOct 2: 0 starsOct 3: +1 starsOct 4: +1 starsOct 5: 0 starsOct 6: +1 starsOct 7: +1 starsOct 8: +1 starsOct 9: 0 starsOct 10: +1 starsOct 11: +1 starsOct 12: +1 starsOct 13: +1 starsOct 14: +1 starsOct 15: 0 starsOct 16: +2 stars
Stars gained between daily snapshots
PeriodNew stars
Oct 10
Oct 20
Oct 3+1
Oct 4+1
Oct 50
Oct 6+1
Oct 7+1
Oct 8+1
Oct 90
Oct 10+1
Oct 11+1
Oct 12+1
Oct 13+1
Oct 14+1
Oct 150
Oct 16+2
  • 15 skills (15 skills found in its SKILL.md files)
  • 10 forks (10 forks)
  • 1w ago last update (Last updated 1w ago)

Install

Skills CLI

npx skills add cofoundy/brand-skills

Asks which skills and agents to install. Just one: npx skills add cofoundy/brand-skills --skill brand-architecture — add -g for every project.

Claude Code

git clone https://github.com/cofoundy/brand-skillscp -r "brand-skills/skills/brand-architecture" ~/.claude/skills/

Copies the brand-architecture skill into ~/.claude/skills/ for every project (use .claude/skills/ for one project). Repeat for the other skills listed below.

Plugin

/plugin marketplace add cofoundy/brand-skills

Run inside Claude Code if the repository ships a plugin marketplace, then pick plugins from /plugin.

Skills can run code on your machine — read the SKILL.md first.

What it does

In the author's own words, from each skill's SKILL.md.

  • brand-architecture

    Define how multiple brands, sub-brands, and product lines relate to each other under one organization. Use when the user says "brand architecture", "sub-brand", "brand portfolio", "master brand", "house of brands", "branded house", "product naming system", "how do our brands relate", "parent brand", "brand hierarchy", "brand family", "we have multiple products and need a naming system", "brand ex…

    skills/brand-architecture/SKILL.md on GitHub (opens in a new tab)

  • brand-audit

    Assess the health and consistency of an existing brand — identity, messaging, voice, positioning, and market perception. Use when the user says "brand audit", "brand review", "assess our brand", "is our brand consistent", "brand health check", "brand analysis", "something's off with our brand", "our brand feels outdated", "brand diagnosis", "review our brand", "brand gap analysis", or wants to un…

    skills/brand-audit/SKILL.md on GitHub (opens in a new tab)

  • brand-context

    Foundation skill that captures and stores core brand context — identity, audience, positioning, values, and voice. Use when the user says "set brand context", "save my brand info", "store brand details", "brand profile", "create brand context file", "update brand context", or when starting any brand project for the first time. Every other brand skill reads this file first. Always run this before…

    skills/brand-context/SKILL.md on GitHub (opens in a new tab)

  • brand-guidelines

    Create a comprehensive brand standards document — covering logo usage, color, typography, voice, messaging, and application rules. Use when the user says "brand guidelines", "brand standards", "brand book", "style guide", "brand guide", "brand manual", "brand rules", "brand documentation", "brand toolkit", "onboarding designers or copywriters", "need a document for the team", "brand consistency a…

    skills/brand-guidelines/SKILL.md on GitHub (opens in a new tab)

  • brand-identity

    Create a visual identity brief for a brand — logo direction, color palette, typography, imagery style, and design system foundations. Use when the user says "visual identity", "brand identity", "logo brief", "logo direction", "design brief", "brand design", "color palette for my brand", "typography for my brand", "visual language", "design system", "brand look and feel", "what should my brand loo…

    skills/brand-identity/SKILL.md on GitHub (opens in a new tab)

  • brand-init

    Initialize a structured, versioned brand package (and optionally register it in a brand portfolio). Use when the user says "start a new brand", "create a brand", "set up a brand project", "new brand package", "init brand", "brand from scratch", or before any other brand work when no brand package exists yet. Creates brand.yaml + folder structure so every other brand skill reads and writes one coh…

    skills/brand-init/SKILL.md on GitHub (opens in a new tab)

  • brand-messaging

    Build a brand's messaging hierarchy — taglines, value propositions, key messages, and proof points for each audience. Use when the user says "brand messaging", "messaging framework", "value proposition", "tagline", "brand tagline", "key messages", "messaging hierarchy", "what should we say about our brand", "brand copy foundation", "messaging architecture", "elevator pitch", "one-liner", "brand s…

    skills/brand-messaging/SKILL.md on GitHub (opens in a new tab)

  • brand-positioning

    Define and sharpen a brand's market positioning — where it sits relative to competitors, what it owns, and how it differentiates. Use when the user says "brand positioning", "positioning statement", "where do we sit in the market", "how are we different", "differentiation strategy", "positioning map", "competitive positioning", "what space do we own", "brand territory", "we're too similar to comp…

    skills/brand-positioning/SKILL.md on GitHub (opens in a new tab)

  • brand-story

    Craft a brand's origin story, founder narrative, and "why we exist" statement. Use when the user says "brand story", "origin story", "founder story", "why we exist", "about us", "our story", "company narrative", "brand narrative", "write our about page", "tell our story", "founding story", "brand history", or wants to articulate the deeper purpose and human story behind the brand. Also use when t…

    skills/brand-story/SKILL.md on GitHub (opens in a new tab)

  • brand-strategy

    Full brand strategy workflow for agencies and brand consultants. Acts as a senior brand strategist — collects client information through a structured questionnaire, then generates a complete, polished brand strategy report. Use this skill whenever a user says "brand strategy", "create a brand report", "build brand strategy for my client", "brand questionnaire", "I have a new branding client", "he…

    skills/brand-strategy/SKILL.md on GitHub (opens in a new tab)

  • brand-voice

    Define a brand's verbal identity — tone, voice, writing style, vocabulary, and messaging rules. Use when the user says "brand voice", "tone of voice", "how should we write", "writing guidelines", "copy style guide", "brand language", "verbal identity", "how should the brand sound", "tone guide", "our copy doesn't sound right", "copywriter guidelines", "voice and tone", or when onboarding a copywr…

    skills/brand-voice/SKILL.md on GitHub (opens in a new tab)

  • competitor-branding

    Analyze how competitors present their brand — identity, messaging, positioning, voice, and visual style — to find gaps and opportunities. Use when the user says "competitor brand analysis", "analyze competitor brands", "how do competitors position themselves", "competitor messaging", "competitor identity", "what are competitors saying", "benchmark competitors", "competitive brand landscape", "how…

    skills/competitor-branding/SKILL.md on GitHub (opens in a new tab)

  • naming

    Name products, SaaS, brands, open source projects, bots, and apps. Use when the user needs to name something, find a brand name, or pick a product name. Metaphor-driven process that produces memorable, meaningful names and avoids AI slop.

    skills/naming/SKILL.md on GitHub (opens in a new tab)

  • rebranding

    Plan and execute a brand transformation — from diagnosis to new brand definition to rollout. Use when the user says "rebrand", "rebranding", "brand refresh", "update the brand", "modernize the brand", "our brand is outdated", "we've outgrown our brand", "the brand needs to change", "brand transformation", "pivot the brand", "we're changing the brand", "the old brand doesn't fit anymore", or when…

    skills/rebranding/SKILL.md on GitHub (opens in a new tab)

  • target-audience

    Define a brand's target audience with deep personas, psychographics, and ICP (Ideal Customer Profile). Use when the user says "target audience", "ideal customer", "customer persona", "audience persona", "ICP", "who is our customer", "define our audience", "audience research", "buyer persona", "who should we be targeting", "audience profile", "customer profile", "who buys this", or needs to unders…

    skills/target-audience/SKILL.md on GitHub (opens in a new tab)

Review before you install

A skill is a set of instructions and scripts your agent will follow, and it can run code on your machine. Read the SKILL.md and any scripts first — this listing is not a security review.