skills

In the author's own words, from each skill's SKILL.md — showing the first 30 of 47 files.

• create-dataflow

  Use this skill when the user wants to create a new dataflow, set up a new data import, connect a new data source to a destination, pull data from an integration into Google Sheets or BigQuery or another destination, or configure a source-to-destination data pipeline. Triggers include: 'import my HubSpot data', 'set up a Stripe export', 'create a pipeline from X to Y', 'I want to pull data from [s…

  capability/create-dataflow/SKILL.md on GitHub (opens in a new tab)

• generate-data-set-context

  Use this skill when the user wants to explore a dataset's context, or write or update documentation for the data it holds. Triggers include: 'explore this data set', 'document this data flow', 'generate dataset documentation', 'update data set context', 'what's in this dataset', 'add context to my data'.

  capability/generate-data-set-context/SKILL.md on GitHub (opens in a new tab)

• get-started

  Use this skill when the user's Coupler.io workspace is NEW or EMPTY — no datasets, no credentials — and they want their data flowing, or when any data request arrives from an account with nothing set up yet. Triggers include: "get started", "set up Coupler", "connect my data", "I just signed up", "pull my QuickBooks/Shopify/HubSpot/ads data", an empty list-datasets result, or a missing credential…

  capability/get-started/SKILL.md on GitHub (opens in a new tab)

• google-ads-custom-gaql

  Use this skill when the user needs Google Ads data that no packaged report type carries, or asks for a Custom GAQL source. Triggers include: 'I need a Google Ads field that isn't in any report', 'can I get hourly Google Ads data', 'break conversions down by action at ad group level', 'product-level Shopping data', 'write me a GAQL query', 'query the Google Ads API directly', or another Google Ads…

  capability/google-ads-custom-gaql/SKILL.md on GitHub (opens in a new tab)

• refine-prompt

  Use this skill when the user's request is vague, incomplete, or poorly structured and needs to be sharpened into a detailed, actionable analytics prompt before analysis. Triggers include underspecified asks like 'how's my marketing doing', 'show me sales data', 'what campaigns performed best' — requests missing a time period, explicit metrics, data sources, comparison criteria, or output format.

  capability/refine-prompt/SKILL.md on GitHub (opens in a new tab)

• report-generation

  Use this skill to produce a structured business report from analysis output and validate it before delivery — turning metrics, findings, and recommendations into a scannable, decision-ready document, then sanity-checking arithmetic, units, claims, and consistency. Industry-agnostic; works for marketing, ecom, finance, sales, or any analytics output. Compose with a domain bundle (e.g., ecom-analyt…

  capability/report-generation/SKILL.md on GitHub (opens in a new tab)

• ecom-analytics

  Use this skill when the user wants to analyze e-commerce performance, review funnel conversion, investigate AOV or repeat-purchase trends, build an ecom report, check sales velocity, understand customer cohorts and retention, or answer questions about their store's sales data. Triggers include 'how is my store performing', 'what's my conversion rate', 'cart abandonment', 'AOV trend', 'repeat purc…

  ecommerce/ecom-analytics/SKILL.md on GitHub (opens in a new tab)

• finance-analytics

  Use this skill when the user wants to analyze financial performance, review P&L health, monitor MRR/ARR, investigate margin or cost trends, build a finance report, check cash flow or runway, or answer questions about their accounting/billing data. Triggers include 'how is revenue trending', 'gross margin', 'MRR breakdown', 'churn impact on ARR', 'why did costs go up', 'operating expenses', 'cash…

  finance/finance-analytics/SKILL.md on GitHub (opens in a new tab)

• marketing-analytics

  Analyze marketing performance data using Coupler.io MCP tools (list-dataflows, get-schema, get-data). Use when the user asks to pull or analyze data from Coupler.io dataflows/data sets, generate marketing performance reports, understand campaign ROI, or investigate changes in business metrics. Make sure to use this skill whenever the user mentions Coupler.io data, marketing dashboards, channel co…

  marketing-and-ads/marketing-analytics/SKILL.md on GitHub (opens in a new tab)

• ppc-analytics

  Analyze paid-ads (PPC) performance over the ad data connected in your Coupler.io workspace — spend, impressions, clicks, CTR, CPC, CPM, conversions, CPA, ROAS — with per-platform funnel traces, an efficiency-first comparison table, brand vs non-brand splits, budget pacing, and a weekly PPC review. Use this skill when the user asks "how are my ads performing", "weekly PPC report", "why did CPA spi…

  marketing-and-ads/ppc-analytics/SKILL.md on GitHub (opens in a new tab)

• sales-analytics

  Use this skill when the user wants to analyze sales pipeline, review win rates, investigate sales velocity or cycle length, build a sales report, evaluate rep performance, look at lead source quality, or answer questions about their CRM data. Triggers include 'how is the pipeline', 'win rate by segment', 'sales cycle', 'pipeline coverage', 'rep performance', 'forecast accuracy', 'why are deals st…

  sales/sales-analytics/SKILL.md on GitHub (opens in a new tab)

• coupler-live-artifact

  Build a live Cowork artifact (persistent HTML widget) backed by a Coupler.io dataflow. Use this skill whenever the user wants a live dashboard, persistent widget, daily-check page, or interactive explorer over Coupler.io data — including phrases like "live artifact for Coupler", "Coupler dashboard widget", "build a widget over a Coupler dataset", "Coupler.io live dashboard", "build a daily dashbo…

  utilities/coupler-live-artifact/SKILL.md on GitHub (opens in a new tab)

• humanizer

  Remove AI writing patterns and add human voice to any text. Use when the user says "humanize this", "make it sound human", "remove AI patterns", "this sounds like AI", "make it natural", "de-slop this", "edit for voice", or when reviewing any drafted text (blog posts, emails, Slack messages, social posts, docs) for AI-sounding language. Also activate after generating any written content when the…

  utilities/humanizer/SKILL.md on GitHub (opens in a new tab)

• shopify-inventory-and-stockout-risk

  Use for "what's about to run out", "what should I reorder", "when do I need to place the order", "how much stock do I have", "what's my inventory worth", "which SKUs are overstocked", "how much cash is sitting in dead stock", or "what's my sell-through" — even when the user never says "inventory". Use when the decision is what to order and by when, or whether a sales fall is a stock problem rathe…

  ecommerce/shopify/shopify-inventory-and-stockout-risk/SKILL.md on GitHub (opens in a new tab)

• shopify-product-and-variant-sales

  Use for "which products are selling", "what are my best sellers", "which variants should I drop", "what's my margin by product", "which size sells", "how did the launch do", "what's my revenue concentration", or "sales by vendor" — even when the user never says "variant". Use when the decision is what to reorder, drop, promote or mark down, or when a store-level move needs tracing to the products…

  ecommerce/shopify/shopify-product-and-variant-sales/SKILL.md on GitHub (opens in a new tab)

• shopify-repeat-purchase-and-retention

  Use for "what's our repeat rate", "do customers come back", "which campaign brings customers who buy again", "what's our customer lifetime value", "how long until the second order", "do discounted customers stick around", "are our cohorts getting worse", or "how much revenue comes from repeat customers" — even when the user never says "retention" or "cohort". Use when the decision is where acquis…

  ecommerce/shopify/shopify-repeat-purchase-and-retention/SKILL.md on GitHub (opens in a new tab)

• shopify-store-performance

  Use for Shopify store questions like "how did the store do last month", "why did our store revenue drop", "what's our store's average order value", "how many orders did the shop take last week", "what's our store's refund rate", or a weekly or monthly trading check on the shop — even when the user never says "performance". Use when the decision is whether store revenue moved and which of orders,…

  ecommerce/shopify/shopify-store-performance/SKILL.md on GitHub (opens in a new tab)

• facebook-ads-audience-analysis

  Use for "which audiences are working on Meta", "is my lookalike better than broad", "is retargeting worth it", "who is actually converting", "should I still be running interest targeting", "which age group should I bid on", or "my audiences feel tired" — even when the user never says "audience". This is the targeting read: which audiences earn their spend and which are paying for the same people…

  marketing-and-ads/facebook-ads/facebook-ads-audience-analysis/SKILL.md on GitHub (opens in a new tab)

• facebook-ads-budget-pacing

  Use for "am I on track with my Meta budget", "will I overspend this month", "how much should I be spending a day", "which ad sets are capped", "we underspent and I don't know why", "why won't this ad set spend", or a mid-month spend check — even when the user never says "pacing". Also use when someone needs to know whether adding budget to an ad set would do anything at all. Meta / Facebook Ads o…

  marketing-and-ads/facebook-ads/facebook-ads-budget-pacing/SKILL.md on GitHub (opens in a new tab)

• facebook-ads-client-report

  Use when someone asks for a monthly Meta report for a client, wants the Facebook section of a client deck built, needs last month's paid social written up, asks for an end-of-month social ads report, asks "what do I tell the client", or asks how to present a target they missed — even when they never say the word "report". For agencies and in-house teams reporting upward. Meta / Facebook Ads only.

  marketing-and-ads/facebook-ads/facebook-ads-client-report/SKILL.md on GitHub (opens in a new tab)

• facebook-ads-creative-analysis

  Use for "which creative is working on Meta", "which ads should I put money behind", "what should the next round of creative look like", "why is my quality ranking below average", "is my hook working", "which video is holding attention", or "what do my winners have in common" — even when the user never says "creative". This is the which-ads-win read; for which winning ads are dying, use the fatigu…

  marketing-and-ads/facebook-ads/facebook-ads-creative-analysis/SKILL.md on GitHub (opens in a new tab)

• facebook-ads-creative-fatigue

  Use for "is my Meta creative burning out", "my CTR is dropping", "my CPMs keep rising", "how long before I need new ads", "which ads should I refresh", "how much new creative do I need a month", or "this ad used to work" — even when the user never says "fatigue". This is the how-long-has-it-left read; for which creative wins in the first place, use the creative analysis skill instead. Meta / Face…

  marketing-and-ads/facebook-ads/facebook-ads-creative-fatigue/SKILL.md on GitHub (opens in a new tab)

• facebook-ads-performance-review

  Use for "how are my Meta ads doing", "why did my cost per result go up", "what changed on Facebook this month", "which campaigns improved", "my CPMs are climbing", or a weekly or monthly account check — even when the user never says "review". Also use when someone wants the baseline read before deciding anything else in the account. Meta / Facebook Ads only.

  marketing-and-ads/facebook-ads/facebook-ads-performance-review/SKILL.md on GitHub (opens in a new tab)

• facebook-ads-pixel-and-attribution-audit

  Use for "can I trust my Meta conversion numbers", "why does Facebook claim more purchases than Shopify", "are my conversions double counted", "is my pixel firing", "how much of this is view-through", "my conversions dropped overnight", or "how much spend has no tracking" — and whenever someone doubts the numbers, even without the word "audit". Run before trusting any cost or return conclusion abo…

  marketing-and-ads/facebook-ads/facebook-ads-pixel-and-attribution-audit/SKILL.md on GitHub (opens in a new tab)

• facebook-ads-placement-geo-and-device

  Use for "is Audience Network wasting my money", "should I turn off automatic placements", "how are Reels doing versus Feed", "which countries are working on Meta", "is mobile or desktop converting", "what time of day should I be running", or "where is my budget actually going" — even when the user never says "placement". Covers where and when the ads are shown, and what each of those is worth. Me…

  marketing-and-ads/facebook-ads/facebook-ads-placement-geo-and-device/SKILL.md on GitHub (opens in a new tab)

• facebook-ads-settings-audit

  Use for "audit my Meta ads settings", "is this account set up right", "I inherited this Facebook account, what's wrong with it", "are the Advantage+ toggles on", "check my campaign settings", "why is this ad set optimising for the wrong thing", or "new client account review" — even when the user never says "settings". Covers optimisation goals, budget level, bid strategy, Advantage+ and expansion…

  marketing-and-ads/facebook-ads/facebook-ads-settings-audit/SKILL.md on GitHub (opens in a new tab)

• facebook-ads-structure-and-learning-review

  Use for "is my Meta account built right", "why are my ad sets stuck in learning", "do I have too many ad sets", "should I consolidate", "why won't this ad set exit learning", "I inherited this Facebook account, what's wrong with it", or "my delivery keeps restarting" — even when the user never says "structure". Covers how the account is organised and what that costs it in learning. Meta / Faceboo…

  marketing-and-ads/facebook-ads/facebook-ads-structure-and-learning-review/SKILL.md on GitHub (opens in a new tab)

• facebook-ads-waste-and-scale

  Use for "where am I wasting money on Meta", "which ad sets should I pause", "what should I turn off", "which campaigns should I scale", "clean up my Facebook account", "what do I cut and where does the money go" — even without the words "waste" or "scale". Also use when someone wants a budget-neutral reallocation proposal for the account. Meta / Facebook Ads only.

  marketing-and-ads/facebook-ads/facebook-ads-waste-and-scale/SKILL.md on GitHub (opens in a new tab)

• google-ads-budget-pacing

  Use for "am I on track with my Google Ads budget", "will I overspend this month", "how much should I spend a day", "which campaigns are capped by budget", "we underspent and I don't know why", "where should I move budget", or a mid-month spend check — even when the user never says "pacing". Also use when someone needs to know whether adding budget to a campaign would do anything at all. Google Ad…

  marketing-and-ads/google-ads/google-ads-budget-pacing/SKILL.md on GitHub (opens in a new tab)

• google-ads-client-report

  Use when someone asks for a monthly Google Ads report for a client, wants the client deck built, needs last month's Google Ads performance written up, asks for an end-of-month PPC report, asks "what do I tell the client", or asks how to present a target they missed — even when they never say the word "report". Also use when the Google Ads section of a client review or QBR is what's wanted. For ag…

  marketing-and-ads/google-ads/google-ads-client-report/SKILL.md on GitHub (opens in a new tab)

No skill matches that filter.

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