ppc-ai-skills

In the author's own words, from each skill's SKILL.md — showing the first 30 of 42 files.

• account-diagnostic

  42-point Google Ads account inspection (44 with the local-service preset) — discrete GREEN/YELLOW/RED checks across 14 categories (conversion tracking, pacing, impression share, quality score, search-term waste, keyword health, creative, RSA assets, account settings, PMAX config, negative keywords, placement safety, extensions, video & Demand Gen automation), scored into one overall verdict with…

  account-diagnostic/SKILL.md on GitHub (opens in a new tab)

• ad-copy-generation-framework

  Comprehensive 23-element Google Ads RSA copywriting framework with distribution formulas, sentiment scoring, and the "Four Words to Value" rule. Auto-invoke when user says "generate RSA copy", "write ad copy", "RSA framework", "headlines and descriptions", or asks for ad copywriting principles. Pure protocol skill, no scripts required.

  ad-copy-generation-framework/SKILL.md on GitHub (opens in a new tab)

• ad-copy-verification-standard

  Mandatory verification requirements for all ad copy creation (RSAs, extensions, callouts, structured snippets). Auto-invoke when generating ad copy. Enforces website-sourced claims only — no assumptions, no templates-as-content, no unverified placeholders. Core principle — Empty > Inaccurate.

  ad-copy-verification-standard/SKILL.md on GitHub (opens in a new tab)

• add-account-negative-keywords

  Add account-level negative keywords (Admin → Account Settings → Negative Keywords) to Google Ads accounts using the 3-step SharedSet approach. Auto-invoke when user says "add account negatives", "add account-level negatives", "set up account negative keywords for [account(s)]", or "roll the negative-list baseline to [accounts]". Supports single-account and bulk-portfolio operations.

  add-account-negative-keywords/SKILL.md on GitHub (opens in a new tab)

• ads-checker

  Audit Google Ads accounts for creative compliance (10 checks) with intelligence integration (issue-history comparison, chronic-issue detection, daily-briefing integration). Ships both scripts (audit + briefing reader). Auto-invoke when user says "run ads checker", "creative audit", "check ads for [portfolio]", "audit ads", or "ads checker for [account/portfolio]". Outputs to a Google Sheet with a…

  ads-checker/SKILL.md on GitHub (opens in a new tab)

• budget-guardian

  Monitors a Google Ads MCC for monthly budget overruns and sends Slack alerts at 100% and 120% of monthly budget per account. Designed to catch hijacked accounts, runaway PMax campaigns, and pacing-sheet formula errors within 2 hours instead of 24+. Alert-only — never pauses campaigns. Runs on GitHub Actions on a 2-hour cron. Use this skill when the user asks to "set up budget guardian", "install…

  budget-guardian/SKILL.md on GitHub (opens in a new tab)

• budget-recommendation-calculator

  Calculates conservative budget recommendations for Google Ads accounts based on pacing variance, impression share analysis, and performance constraints. Auto-invoke when creating budget recommendations, investigating underspending, or determining optimal budget increases. Enforces 5-10% increase limits and performance safeguards.

  budget-recommendation-calculator/SKILL.md on GitHub (opens in a new tab)

• change-history-checker

  Query Google Ads account change history up to 90 days back using the `change_status` resource (vs the 30-day limit of `change_event`). Auto-invoke when user says "what changed in [account]", "change history for [account]", "what did I do in [month]", "audit account changes", or "review optimization history".

  change-history-checker/SKILL.md on GitHub (opens in a new tab)

• client-communication-standards

  Client-facing report formatting standards. Auto-invoke when creating client summaries, investigation reports, monthly reviews, performance analyses, or any communication for stakeholders. Applies mandatory Background → Analysis → Conclusions framework with required "What We Looked At" data source attribution for all findings.

  client-communication-standards/SKILL.md on GitHub (opens in a new tab)

• competitor-analysis-v2

  Comprehensive competitive analysis combining website intelligence, 22-attribute ad copy framework, automated screenshots via Playwright, and verification rigor. Auto-invoke when user says "analyze competitors", "competitor report", "competitive intelligence", "market positioning analysis", or "client gift". Outputs Strategic Client Gift OR tactical Ads Angle Brief.

  competitor-analysis-v2/SKILL.md on GitHub (opens in a new tab)

• conversion-tracking-health

  Audits conversion tracking health across Google Ads portfolios. Auto-invoke when user says 'conversion tracking audit', 'check conversion health', or 'audit conversions for [portfolio]'. Only analyzes accounts with spend in last 7 days. Identifies conversion actions that haven't fired or are stale.

  conversion-tracking-health/SKILL.md on GitHub (opens in a new tab)

• dgen-automation-disable

  Bulk-disable Demand Gen ad-level asset automation settings. Auto-invoke when user says "disable dgen automation", "fix dgen asset settings", "turn off dgen auto assets", "dgen automation fix", or "fix demand gen automation".

  dgen-automation-disable/SKILL.md on GitHub (opens in a new tab)

• fair-housing-compliance

  Fair Housing Act compliance requirements for property management advertising. Auto-invoke when creating campaigns, modifying targeting settings, setting up audiences, recommending changes to location/demographic targeting, or ANY discussion of campaign targeting for property management accounts. CRITICAL LEGAL REQUIREMENT - ensures all Google Ads accounts comply with federal housing discriminatio…

  fair-housing-compliance/SKILL.md on GitHub (opens in a new tab)

• ga4-campaign-cross-reference

  Cross-referencing framework for comparing GA4 behavioral data with Google Ads campaign settings to identify discrepancies and configuration gaps. Auto-invoke when cross-analyzing GA4 and Ads data, investigating discrepancies, or verifying campaign configuration. Uses "Hypothesis → Verification → Finding" methodology.

  ga4-campaign-cross-reference/SKILL.md on GitHub (opens in a new tab)

• ga4-cross-analysis

  Collect and structure GA4 + Google Ads data for cross-platform analysis. Reusable data collection engine for lead quality investigations, conversion analysis, and audience insights. Auto-invoke when user asks "what landing pages are converting from [campaign]", "show me GA4 data for [campaign]", "what user segments are converting", or wants to cross-reference GA4 with Google Ads.

  ga4-cross-analysis/SKILL.md on GitHub (opens in a new tab)

• ga4-lead-quality-investigation

  Investigate Google Ads lead quality issues by cross-analyzing GA4 behavioral data with Google Ads campaign settings. Auto-invoke when user says "investigate [account] lead quality", "GA4 analysis for [campaign]", "why are [account] leads low quality", or mentions no-shows, missing phone numbers, or bot traffic. Applies 5 red-flag frameworks, hypothesis-driven cross-reference verification, and 3-t…

  ga4-lead-quality-investigation/SKILL.md on GitHub (opens in a new tab)

• gaql-query-patterns

  Reusable GAQL query templates for Google Ads API. Auto-invoke when writing Google Ads queries, analyzing campaign data, querying performance metrics, or building custom reports.

  gaql-query-patterns/SKILL.md on GitHub (opens in a new tab)

• geo-conflict-analyzer

  Analyze search queries for geographic targeting conflicts in GEO campaigns. Uses OpenAI GPT-4o to determine if queries should PASS (no conflict - safe to add as negative) or FAIL (conflict detected - do NOT negative). Auto-invoke when user mentions "geo conflict check", "analyze geo conflicts", or after running off-brand analysis.

  geo-conflict-analyzer/SKILL.md on GitHub (opens in a new tab)

• google-ads-api-setup

  One-time setup guide and scripts for getting Google Ads API access working. Auto-invoke when user says "set up Google Ads API", "generate credentials", "create google-ads.yaml", "OAuth setup", "test API connection", or hits authentication errors like "invalid_grant", "redirect_uri_mismatch", "The developer token is not approved", or a refresh token that keeps expiring every week. Prerequisite for…

  google-ads-api-setup/SKILL.md on GitHub (opens in a new tab)

• google-ads-query

  Query Google Ads data and save to CSV. AUTO-ACTIVATE for: search terms, campaigns, keywords, ad groups, conversions, budgets, assets, geo performance. Also triggered by account names or "get/pull/show me" + Google Ads resource.

  google-ads-query/SKILL.md on GitHub (opens in a new tab)

• google-ads-samples

  Reference library of official Google Ads API code samples. Auto-invoke when building NEW Google Ads scripts, agents, or functionality (campaigns, mutations, reporting, account management). Helps find relevant examples in /examples/ folder before writing custom code. Improves efficiency by starting from proven patterns rather than guessing API implementation.

  google-ads-samples/SKILL.md on GitHub (opens in a new tab)

• impression-share-diagnostics

  Impression share analysis and root cause diagnosis for Google Ads Search campaigns. Auto-invoke when investigating underspending, analyzing auction competitiveness, or diagnosing budget vs. quality issues. Interprets Search IS, Budget Lost IS, and Rank Lost IS metrics in smart bidding context.

  impression-share-diagnostics/SKILL.md on GitHub (opens in a new tab)

• investigation-methodology

  Structured hypothesis-driven investigation framework for diagnosing Google Ads performance issues. Auto-invoke when user says "investigate," "why is [account] performing poorly," "dig into," or asks to diagnose a performance issue.

  investigation-methodology/SKILL.md on GitHub (opens in a new tab)

• lead-quality-pattern-analysis

  Red flag detection frameworks for lead quality analysis across GA4 behavioral data. Auto-invoke when analyzing lead quality, identifying bot traffic, investigating no-shows/missing contact info, or reviewing conversion patterns. Provides 5 analysis frameworks (landing pages, geo, devices, time, user behavior) with severity classification.

  lead-quality-pattern-analysis/SKILL.md on GitHub (opens in a new tab)

• lead-quality-recommendation-prioritization

  Recommendation prioritization framework with implementation timelines for lead quality investigations. Auto-invoke when generating recommendations, prioritizing actions, or creating implementation plans. Provides 3-tier priority system (Immediate/Medium/Long-term) with structured recommendation templates.

  lead-quality-recommendation-prioritization/SKILL.md on GitHub (opens in a new tab)

• markdown-to-sheets-presenter

  Transforms markdown reports into professionally formatted Google Sheets for client presentation. Auto-invoke when user wants to make a report presentable, share analysis with clients, convert markdown to Sheets, or export competitive analysis. Triggers include "make this presentable", "create a Google Sheet", "export to sheets", "format for client".

  markdown-to-sheets-presenter/SKILL.md on GitHub (opens in a new tab)

• mcc-hack-audit

  Portfolio-wide scan of every manager (MCC) that has access to accounts in your Google Ads tree. Built after an MCC link-fraud incident where hostile external MCCs were found linked to client accounts via compromised admin credentials. Classifies each manager link as INTERNAL (in your tree), HOSTILE (known threat), or EXTERNAL (potential exposure — no judgment). Outputs CSV by default with optiona…

  mcc-hack-audit/SKILL.md on GitHub (opens in a new tab)

• mutation-safety

  MANDATORY safety system for ALL Google Ads mutations AND destructive Google Sheets writes. Auto-invoke whenever ANY agent, skill, or script attempts to modify Google Ads accounts or overwrite Google Sheets data. Enforces two-step approval to prevent accidental changes.

  mutation-safety/SKILL.md on GitHub (opens in a new tab)

• neg-conflict-finder

  Find negative keyword conflicts across an MCC. Auto-invoke when user asks "find negative keyword conflicts", "audit negatives across my MCC", "which negatives are blocking my keywords", or wants to identify conflicts between positives and negatives at any level (ad group, campaign, shared list, MCC shared list, account-level).

  neg-conflict-finder/SKILL.md on GitHub (opens in a new tab)

• non-serving-keyword-scanner

  Scans your accounts for enabled Search keywords with zero impressions over a window (default 180 days) and writes one review tab to a Google Sheet — every row then gets a Pause/Keep/Investigate verdict per rules.md. Report-only, never pauses. Auto-invoke when user says 'scan non-serving keywords', 'find dead keywords', 'keyword cleanup report', or 'non-serving keyword scan'.

  non-serving-keyword-scanner/SKILL.md on GitHub (opens in a new tab)

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