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Updated 6mo ago

by itallstartedwithaidea

google-ads-skills

Google Ads Agent Skills for Claude — campaign analysis, account auditing, safe write ops, PPC math, and MCP server integration

Works with
  • Claude
View on GitHub (opens in a new tab)

40 GitHub stars (40)

+2 in 16 days

Stars gained per day · daily snapshots since Sep 30
Stars gained per day, Sep 30 to Oct 16: +2 in total; the busiest day was Oct 3 with +1 stars.Oct 1: 0 starsOct 2: 0 starsOct 3: +1 starsOct 4: 0 starsOct 5: +1 starsOct 6: 0 starsOct 7: 0 starsOct 8: 0 starsOct 9: 0 starsOct 10: 0 starsOct 11: 0 starsOct 12: 0 starsOct 13: 0 starsOct 14: 0 starsOct 15: 0 starsOct 16: 0 stars
Stars gained between daily snapshots
PeriodNew stars
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  • 5 skills (5 skills found in its SKILL.md files)
  • 9 forks (9 forks)
  • 6mo ago last update (Last updated 6mo ago)

Install

Skills CLI

npx skills add itallstartedwithaidea/google-ads-skills

Asks which skills and agents to install. Just one: npx skills add itallstartedwithaidea/google-ads-skills --skill google-ads-analysis — add -g for every project.

Claude Code

git clone https://github.com/itallstartedwithaidea/google-ads-skillscp -r "google-ads-skills/skills/google-ads-analysis" ~/.claude/skills/

Copies the google-ads-analysis skill into ~/.claude/skills/ for every project (use .claude/skills/ for one project). Repeat for the other skills listed below.

Plugin

/plugin marketplace add itallstartedwithaidea/google-ads-skills

Run inside Claude Code if the repository ships a plugin marketplace, then pick plugins from /plugin.

Skills can run code on your machine — read the SKILL.md first.

What it does

In the author's own words, from each skill's SKILL.md.

  • google-ads-analysis

    Google Ads campaign performance analysis using GAQL (Google Ads Query Language). Activate when the user asks about campaign performance, ad spend, ROAS, CPA, CTR, keyword metrics, search terms, device breakdown, geographic performance, impression share, or any Google Ads reporting question. Provides structured analysis with anomaly detection, wasted spend identification, and actionable recommenda…

    skills/google-ads-analysis/SKILL.md on GitHub (opens in a new tab)

  • google-ads-audit

    Structured Google Ads account audit across 7 dimensions. Activate when the user asks to "audit my account", "check for problems", "find issues", "review my campaigns", or requests a comprehensive account health assessment. Delivers findings with severity ratings and prioritized action items.

    skills/google-ads-audit/SKILL.md on GitHub (opens in a new tab)

  • google-ads-math

    Google Ads math and forecasting calculations. Activate when the user asks about budget projections, ROAS calculations, CPA targets, conversion forecasts, impression share opportunity, or any PPC-related math. No API credentials needed — works with numbers the user provides.

    skills/google-ads-math/SKILL.md on GitHub (opens in a new tab)

  • google-ads-mcp

    MCP (Model Context Protocol) server configuration for live Google Ads API access. Activate when the user wants to connect Claude to their Google Ads account via MCP, set up the google-ads-mcp server, or configure credentials for live API queries. Provides setup instructions, server configuration, and troubleshooting.

    skills/google-ads-mcp/SKILL.md on GitHub (opens in a new tab)

  • google-ads-write

    Safe Google Ads write operations using the Confirm-Execute-Postcheck (CEP) protocol. Activate when the user wants to pause campaigns, change bids, update budgets, add keywords, create ads, or make any modification to their Google Ads account. Every mutation requires explicit user confirmation before execution.

    skills/google-ads-write/SKILL.md on GitHub (opens in a new tab)

Review before you install

A skill is a set of instructions and scripts your agent will follow, and it can run code on your machine. Read the SKILL.md and any scripts first — this listing is not a security review.