devmarketing-skills

In the author's own words, from each skill's SKILL.md — showing the first 30 of 34 files.

• alternatives-pages

  Create "[Competitor] alternative" and comparison pages for developer tools. Build honest, high-converting comparison content that ranks for competitive search terms. Trigger phrases: "alternatives page", "comparison page", "vs page", "[competitor] alternative", "competitor comparison", "competitive content", "comparison table", "migration guide", "switch from [competitor]", "compare to [competito…

  skills/alternatives-pages/SKILL.md on GitHub (opens in a new tab)

• api-onboarding

  Reduce time-to-first-API-call (TTFAC) by optimizing every step of the developer onboarding journey. This skill covers authentication simplification, sandbox environments, interactive documentation, and identifying and eliminating common failure points. Trigger phrases: "API onboarding", "time to first API call", "TTFAC", "developer onboarding", "first API call", "auth simplification", "sandbox en…

  skills/api-onboarding/SKILL.md on GitHub (opens in a new tab)

• changelog-updates

  Create release notes and product updates that developers actually read and care about. This skill covers changelog formatting, versioning communication, breaking change announcements, deprecation notices, and building anticipation for new features. Trigger phrases: "changelog", "release notes", "product updates", "version communication", "breaking changes", "deprecation notice", "what's new", "re…

  skills/changelog-updates/SKILL.md on GitHub (opens in a new tab)

• community-building

  When the user wants to build, grow, or improve a developer community on Discord, Slack, or forums. Trigger phrases include "developer community," "Discord server," "Slack community," "community strategy," "community engagement," "community moderation," "community growth," or "community management."

  skills/community-building/SKILL.md on GitHub (opens in a new tab)

• competitor-tracking

  Systematic competitor analysis for developer tools. Track features, pricing, positioning, content strategy, and community sentiment for direct and indirect competitors. Trigger phrases: "competitor analysis", "track competitors", "competitive intelligence", "competitor research", "what are competitors doing", "competitive landscape", "competitor features", "competitor pricing", "battlecard", "com…

  skills/competitor-tracking/SKILL.md on GitHub (opens in a new tab)

• dev-to-hashnode

  When the user wants to publish on Dev.to, Hashnode, or other developer blogging platforms. Trigger phrases include "Dev.to," "Hashnode," "developer blog," "cross-posting," "technical blogging," "canonical URL," or "developer content platform."

  skills/dev-to-hashnode/SKILL.md on GitHub (opens in a new tab)

• dev-tool-directory-listings

  Getting listed on developer tool directories, awesome lists, and curated resources. Covers which directories matter for developer tools, submission best practices, contributing to awesome-lists on GitHub, maintaining listings over time, and tracking referral traffic. Use when asked about: - Developer tool directories - Awesome list submissions - Getting listed on dev resources - Directory submiss…

  skills/dev-tool-directory-listings/SKILL.md on GitHub (opens in a new tab)

• developer-ads

  Paid advertising strategies for developer audiences on Carbon Ads, BuySellAds, Reddit, and developer newsletters. Covers which platforms work for developers, creating ad creative that doesn't feel like ads, targeting by technology stack, and measuring ad spend ROI. Use when asked about: - Developer advertising - Paid ads for developer tools - Carbon Ads strategy - Reddit advertising for developer…

  skills/developer-ads/SKILL.md on GitHub (opens in a new tab)

• developer-advocacy

  When the user wants to do developer advocacy activities including conference talks, live coding, podcasts, and building in public. Trigger phrases include "developer advocacy," "devrel," "conference talk," "CFP," "call for papers," "live coding," "podcast," "building in public," "technical speaking," or "dev evangelism."

  skills/developer-advocacy/SKILL.md on GitHub (opens in a new tab)

• developer-audience-context

  When the user wants to establish or update their developer audience context. Also use when starting any other developer marketing skill to ensure foundational context is loaded. Trigger phrases include "developer persona," "target developers," "who are our developers," "developer profile," "ICP," or "ideal customer profile."

  skills/developer-audience-context/SKILL.md on GitHub (opens in a new tab)

• developer-churn

  When the user wants to understand, reduce, or recover from developer churn. Trigger phrases include "why developers leave," "churn rate," "win-back campaign," "at-risk users," "developer retention," "preventing churn," or "competitor switching."

  skills/developer-churn/SKILL.md on GitHub (opens in a new tab)

• developer-email-sequences

  When the user wants to create email sequences for developers including onboarding, product updates, re-engagement, or changelog communications. Trigger phrases include "developer emails," "onboarding sequence," "email drip," "developer newsletter," "changelog email," "re-engagement campaign," or "email cadence."

  skills/developer-email-sequences/SKILL.md on GitHub (opens in a new tab)

• developer-lead-gen

  Lead generation strategies for developer audiences using free tools, code generators, and ungated resources. Covers tool ideas that attract developers, build vs buy decisions for lead gen tools, ungated vs gated content tradeoffs, conversion without forms, and measuring attribution. Use when asked about: - Developer lead generation - Free tools for marketing - Ungated content strategy - Developer…

  skills/developer-lead-gen/SKILL.md on GitHub (opens in a new tab)

• developer-listening

  Monitor what developers say about your brand, competitors, and the problems they're solving. Track mentions and conversations across GitHub, Hacker News, Reddit, Stack Overflow, Twitter, and Discord. Trigger phrases: "developer listening", "monitor developer conversations", "track developer mentions", "what are developers saying", "developer sentiment", "brand monitoring", "social listening for d…

  skills/developer-listening/SKILL.md on GitHub (opens in a new tab)

• developer-newsletter

  When the user wants to create, write, or improve a newsletter for developer audiences. Trigger phrases include "newsletter," "email marketing," "developer email," "weekly digest," "dev newsletter," "email subscribers," "newsletter growth," or "email list."

  skills/developer-newsletter/SKILL.md on GitHub (opens in a new tab)

• developer-onboarding

  Get developers to "Hello World" fast with optimized quickstarts, tutorials, and sample apps. Trigger phrases: developer onboarding, time to first value, quickstart guide, hello world tutorial, developer activation, onboarding checklist, sample apps, getting started experience, reduce time to value

  skills/developer-onboarding/SKILL.md on GitHub (opens in a new tab)

• developer-sandbox

  Design and build interactive playgrounds that let developers experience your product without commitment. This skill covers playground architecture, pre-populated examples, embedding strategies, gating decisions, and converting playground users to signups. Trigger phrases: "developer sandbox", "API playground", "interactive playground", "try it now", "demo environment", "code playground", "live ex…

  skills/developer-sandbox/SKILL.md on GitHub (opens in a new tab)

• developer-seo

  SEO strategy for technical queries and developer audiences. Covers keyword research for "how to X in language" queries, error message SEO, Stack Overflow-style content, technical long-tail keywords, and competing with official documentation sites. Use when asked about: - SEO for developer tools - Ranking for technical queries - Error message content strategy - Competing with documentation in sear…

  skills/developer-seo/SKILL.md on GitHub (opens in a new tab)

• developer-signup-flow

  Design frictionless signup experiences for developers including GitHub OAuth, API key generation, and onboarding personalization. Trigger phrases: developer signup, dev registration, OAuth flow, API key onboarding, reduce signup friction, developer authentication, signup conversion, registration UX

  skills/developer-signup-flow/SKILL.md on GitHub (opens in a new tab)

• devrel-content

  When the user wants to create technical content for developers including blog posts, tutorials, and documentation. Trigger phrases include "write a blog post," "technical article," "developer content," "tutorial," "devrel content," "dev blog," "technical writing," or "content for developers."

  skills/devrel-content/SKILL.md on GitHub (opens in a new tab)

• docs-as-marketing

  Transform documentation into a powerful marketing channel that attracts, converts, and retains developers. This skill covers creating documentation that ranks in search, converts visitors into users, and accelerates adoption through exceptional information architecture and developer-focused writing. Trigger phrases: "documentation strategy", "docs that convert", "quickstart optimization", "API re…

  skills/docs-as-marketing/SKILL.md on GitHub (opens in a new tab)

• free-tier-strategy

  Design free tiers that convert to paid without creating resentment or abuse. Trigger phrases: free tier design, freemium model, free trial strategy, free tier limits, developer free plan, open source commercial, feature gating, upgrade triggers, free tier conversion

  skills/free-tier-strategy/SKILL.md on GitHub (opens in a new tab)

• github-presence

  When the user wants to optimize their GitHub profile, README, or project discoverability. Trigger phrases include "GitHub README," "README optimization," "GitHub profile," "GitHub stars," "GitHub discoverability," "awesome lists," or "GitHub marketing."

  skills/github-presence/SKILL.md on GitHub (opens in a new tab)

• hackathon-sponsorship

  Getting ROI from hackathon sponsorships for developer tools. Covers evaluating which hackathons to sponsor, booth presence strategies, prizes that actually work, judge involvement, follow-up strategies, and measuring sponsorship ROI. Use when asked about: - Hackathon sponsorship strategy - Developer event sponsorship ROI - Hackathon prizes - Booth presence at hackathons - Post-hackathon follow-up…

  skills/hackathon-sponsorship/SKILL.md on GitHub (opens in a new tab)

• hacker-news-strategy

  When the user wants to promote on Hacker News, launch on HN, or understand what works on HN. Trigger phrases include "Hacker News," "HN post," "Show HN," "HN strategy," "getting upvotes on HN," "HN launch," or "why did my HN post die."

  skills/hacker-news-strategy/SKILL.md on GitHub (opens in a new tab)

• linkedin-technical

  When the user wants to reach developers on LinkedIn, create technical content for B2B audiences, or understand when LinkedIn beats Twitter. Trigger phrases include "LinkedIn," "LinkedIn for developers," "B2B developer marketing," "engineering managers," "reaching CTOs," or "technical LinkedIn content."

  skills/linkedin-technical/SKILL.md on GitHub (opens in a new tab)

• open-source-marketing

  When the user wants to market an open source project authentically. Trigger phrases include "open source marketing," "OSS marketing," "GitHub marketing," "promote my library," "grow stars," "launch open source," "open source growth," or "contributor marketing."

  skills/open-source-marketing/SKILL.md on GitHub (opens in a new tab)

• power-user-cultivation

  When the user wants to identify and nurture developer advocates, build champion programs, or turn active users into contributors and evangelists. Trigger phrases include "power users," "developer advocates," "ambassador program," "champion program," "community contributors," "referral program," or "user-generated content."

  skills/power-user-cultivation/SKILL.md on GitHub (opens in a new tab)

• reddit-engagement

  When the user wants to promote on Reddit, engage developer subreddits, or understand Reddit self-promotion rules. Trigger phrases include "Reddit," "subreddit," "r/programming," "r/webdev," "self-promotion," "Reddit marketing," or "getting upvotes on Reddit."

  skills/reddit-engagement/SKILL.md on GitHub (opens in a new tab)

• sdk-dx

  Design SDKs that developers love to use—APIs that feel native, error messages that guide, and experiences that reduce friction. This skill covers creating SDKs that drive adoption through exceptional developer experience rather than aggressive marketing. Trigger phrases: "SDK design", "developer experience", "API design", "SDK DX", "error messages", "type safety", "IDE integration", "SDK versioni…

  skills/sdk-dx/SKILL.md on GitHub (opens in a new tab)

No skill matches that filter.

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