gtm-pipeline-skills

In the author's own words, from each skill's SKILL.md.

• gtm-pipeline:company-enrichment

  Enrich a company list with structured data and score against ICP. Phase 1: data enrichment (PhantomBuster SN, Parallel Task Group, SimilarWeb, Firecrawl, SerpAPI). Phase 2: ICP scoring by the agent (icp_score 0-100, optional gate ≥70). Use after company-search and before signal-search. Also triggers on "enrich companies", "ICP scoring", "score companies".

  skills/gtm-company-enrichment/SKILL.md on GitHub (opens in a new tab)

• gtm-pipeline:company-search

  Build a list of companies matching ICP criteria. Use when a client needs a company list — no existing list, wants to expand, or signal-based discovery needs enrichment. Providers: Sales Navigator + PhantomBuster, Parallel FindAll, Firecrawl Agent, Pipe0 Amplemarket, BC/FE byproduct, web scraping. Also triggers on "build company list", "find companies", "company search".

  skills/gtm-company-search/SKILL.md on GitHub (opens in a new tab)

• gtm-pipeline:contact-filter

  Classify and filter contacts from people-search output BEFORE enrichment. Rejects non-ICP contacts and ranks the rest using job tier, industry tier, location tier, company size, and ICP keyword scoring. Saves enrichment credits by only passing qualified contacts downstream. Input: contacts_found.csv. Output: contacts_filtered.csv. Also triggers on "filter contacts", "ICP filter", "rank contacts".

  skills/gtm-contact-filter/SKILL.md on GitHub (opens in a new tab)

• gtm-pipeline:demo

  Generate a demo lead list of ~10 enriched contacts with personalized message examples. Use when a demo is requested, a webhook prompt describes a target audience, or someone asks to "create a demo for [client]". Enforces demo mode restrictions (email only, no phone, ~10 contacts). Chains people-search → contact-filter → people-enrichment → (optional signal-search) → message generation. Pass `--wi…

  skills/gtm-demo/SKILL.md on GitHub (opens in a new tab)

• gtm-pipeline:outreach

  Execute LinkedIn outreach — send connection requests and personalized messages/InMails to a contact list via PhantomBuster, one profile at a time on a timed loop. Use after people-enrichment when contacts are ready for outreach. Also triggers on "linkedin outreach", "send connection requests", "connect with leads on linkedin", "send linkedin messages", "send inmails", "start outreach", "launch ou…

  skills/gtm-outreach/SKILL.md on GitHub (opens in a new tab)

• gtm-pipeline:people-enrichment

  Enrich contacts with work email, phone number, and/or LinkedIn URL. Use when you have a contact list that needs enrichment before outreach. Email waterfall (FullEnrich → Pipe0), phone (FullEnrich → Pipe0 → BetterContact). Enforces demo mode (email only, no phone). Also triggers on "enrich contacts", "find emails for", "get phone numbers for".

  skills/gtm-people-enrichment/SKILL.md on GitHub (opens in a new tab)

• gtm-pipeline:people-search

  Find contacts at specific companies or by persona. Use when you have a company list and need contacts with specific roles (company mode), or when building a persona-based prospect list without a company list (persona mode). Also triggers on "find contacts", "search for people at [company]", "find [role] contacts", "people search".

  skills/gtm-people-search/SKILL.md on GitHub (opens in a new tab)

• gtm-pipeline:pipeline

  Plan and execute a full GTM lead generation pipeline, from company discovery to enriched contacts. Use when a client needs end-to-end orchestration spanning multiple GTM skills: determines Company-First vs Signal-First workflow, assesses starting data, plans the skill sequence with cost estimates for user approval, then chains skill outputs. Not for demo requests (use gtm-demo) or single-step req…

  skills/gtm-pipeline/SKILL.md on GitHub (opens in a new tab)

• gtm-pipeline:setup

  Onboarding skill — walks a new user through installation, API key configuration, PhantomBuster agent IDs, first client setup (auto-research from domain + 5 refinement questions), and a skill tour. Run this first after cloning the repo. Also triggers on "set up gtm skills", "configure gtm", "gtm onboarding", "first time setup".

  skills/gtm-setup/SKILL.md on GitHub (opens in a new tab)

• gtm-pipeline:signal-search

  Find buying intent signals for target companies and score them for purchase intent. Runs a Python script (signal_search.py) that orchestrates Parallel web search (always on), Firecrawl crawl (opt-in), Parallel structured enrichment (opt-in), and a Signal Assessment LLM that scores 1-100. Universal templates live in the script; client-specific prompts come from the working directory's context/ fil…

  skills/gtm-signal-search/SKILL.md on GitHub (opens in a new tab)

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