genesys-skills

In the author's own words, from each skill's SKILL.md — showing the first 30 of 169 files.

• brand-kit

  Extracts visual identity from screenshots (primary) or website URLs (fallback) and compiles into a DESIGN.md-format brand system file: YAML token frontmatter (colors, typography, rounded, spacing, components, logo) + 9 ordered prose sections (Overview, Logo, Colors, Typography, Layout, Elevation & Depth, Shapes, Components, Do's and Don'ts). Screenshot-first for higher fidelity — Claude's vision…

  skills/research/brand-kit/SKILL.md on GitHub (opens in a new tab)

• company-context

  Gathers firmographics, traction signals, funding history, team composition, tech stack, hiring activity, and key decision-makers for a target company via Exa, Apollo, Firecrawl, and Apify MCP. Produces a structured company-context document with qualification score, ICP fit assessment, red flag analysis, and optional account brief (job postings, key people, outreach angles). Triggers: "company res…

  skills/research/company-context/SKILL.md on GitHub (opens in a new tab)

• competitor-research

  Performs deep 13-dimension competitor analysis with quantitative scoring rubric. Produces a competitor dossier containing executive summary, dimension-by-dimension breakdown, comparison matrix, aggregate insights, and threat level classification (PRIMARY through DEFUNCT). Supports --refresh flag to update existing dossiers as living documents. Triggers: "competitor analysis", "competitive researc…

  skills/research/competitor-research/SKILL.md on GitHub (opens in a new tab)

• customer-interviews

  Generates structured interview guides for five B2B SaaS research types: discovery, win/loss, churn, expansion, and testimonial. Produces a ready-to-use guide with preparation checklist, tailored question bank, probing follow-ups, and a synthesis framework that maps findings directly to icp-research sections. Triggers: "customer interview", "interview guide", "interview questions", "user research…

  skills/research/customer-interviews/SKILL.md on GitHub (opens in a new tab)

• expert-pov

  Extracts contrarian beliefs, market perspectives, and philosophical stances from founder interviews or questionnaire responses. Produces structured POV themes, founder interview question sets, and One Big Idea (OBI) candidates for authority positioning. Triggers: "expert POV", "founder POV", "one big idea", "OBI", "authority positioning", "contrarian beliefs", or "thought leadership foundation".…

  skills/research/expert-pov/SKILL.md on GitHub (opens in a new tab)

• funnel-strategy

  Maps a company's GTM motion (PLG, SLG, or Hybrid) to concrete funnel stages with inputs, outputs, and qualification criteria per stage. Detects motion type from website analysis and Exa research, then produces pre-close and post-close stage definitions, FETE mapping, and closed-lost re-entry paths. Triggers: "funnel strategy", "funnel stages", "pipeline stages", "sales process", "lead qualificati…

  skills/research/funnel-strategy/SKILL.md on GitHub (opens in a new tab)

• icp-behavioural

  Creates synthetic buyer personas that simulate real purchase decisions, then runs those personas through website evaluation and messaging tests. Produces behavioural persona profiles, buying simulation results with objection patterns, and a prompt bank for AEO/SEO tracking. Triggers: "behavioural personas", "buyer simulation", "synthetic personas", "test messaging against buyers", "predictive per…

  skills/research/icp-behavioural/SKILL.md on GitHub (opens in a new tab)

• icp-research

  Scrapes case studies, testimonials, and solutions pages from a target website to build structured ICP documentation. Produces TAM analysis, firmographic segments, champion and economic buyer personas, use case mapping, customer proof points, and voice-of-customer synthesis with normalized attributes. Requires website URL as primary input. Triggers: "ICP research", "ideal customer profile", "custo…

  skills/research/icp-research/SKILL.md on GitHub (opens in a new tab)

• marketing-team-tracker

  Maintains a curated roster of best-in-class marketing teams and harvests their most stealable plays on demand, each classified against five repeatable patterns (product-as-marketing, characters-and-series, community-as-distribution, weird-creative, pick-a-fight). Resolves each team's surfaces, scans for plays shipped since the last scan, ranks by engagement, and emits a dated marketing-plays brie…

  skills/research/marketing-team-tracker/SKILL.md on GitHub (opens in a new tab)

• read-book

  Reads a book or long PDF and extracts structured, reusable notes — chunks by chapter (TOC) or 50-page block, pulls per-chapter TL;DR, key concepts, verbatim quotes with page refs, action items, and named frameworks, then writes a dated clip to the taste-library. Four modes: notes (default, chapter-by-chapter), summary (whole-book TL;DR + takeaways), quotes (pull-quotes only), study (notes + Q&A s…

  skills/research/read-book/SKILL.md on GitHub (opens in a new tab)

• signal-scan

  Produces a topic-agnostic "what happened in the last N days" signal brief for any person, company, product, technology, or market term — ranked by engagement (upvotes, likes, views, stars, market odds) rather than SEO. Resolves entities before searching, expands to peer communities, clusters the same story across surfaces, and fans out across Reddit, Hacker News, news/funding, GitHub, G2/Trustpil…

  skills/research/signal-scan/SKILL.md on GitHub (opens in a new tab)

• tov-guidelines

  Analyzes existing client content (website, blog, social, docs) to extract voice patterns, vocabulary preferences, frequency scores, and do/don't usage rules. Produces a two-phase output: Phase 1 TOV analysis (patterns extracted from source material) and Phase 2 TOV guidelines (codified voice rules for content production). Triggers: "tone of voice", "brand voice", "voice guidelines", "writing guid…

  skills/research/tov-guidelines/SKILL.md on GitHub (opens in a new tab)

• watch-video

  Transcribes and analyzes any video from any source — YouTube, Loom, Vimeo, Riverside, Zoom recordings, webinars, competitor and ad videos — at a chosen depth, then produces a clean timestamped transcript, timestamped key moments, and a summary flagging action items, decisions, and quotable lines. v1 is transcript-first: YouTube captions via the youtube-transcript MCP, other-platform captions via…

  skills/research/watch-video/SKILL.md on GitHub (opens in a new tab)

• win-loss-analysis

  Analyzes sales call transcripts to extract win/loss patterns, objection themes, and competitive intelligence. Produces aggregate insights with verbatim quotes, pattern frequencies, and strategic recommendations. Triggers on "win/loss analysis", "lost deals", "why we lose", "why we win", "churn analysis", or "sales call patterns". Feeds into icp-behavioural, positioning, and battlecards as foundat…

  skills/research/win-loss/SKILL.md on GitHub (opens in a new tab)

• brand-context-sync

  Creates or updates the "Voice & Messaging" section in a client's CLAUDE.md file, syncing voice patterns, vocabulary, messaging pillars, and competitor quick-reference into the project context. Produces a claude-md-section consumed by all content skills (linkedin-content, landing-page-copy, youtube-scripts, aeo-content, outreach-emails, storytelling, thought-leadership). Triggers: "sync brand cont…

  skills/meta/catalog/brand-context/SKILL.md on GitHub (opens in a new tab)

• design-incident-response

  Triage decision tree for design incidents flagged by /design-reviewer or surfaced from a symptom report. Branches on 5 incident types: banned-pattern detection, contrast/a11y failure, cardocalypse (nested cards), motion overload, token drift. Per branch: first action, fix-time estimate, Day-0/Day-1/Day-14 sequenced actions, atomic-commit + before/after-screenshot pattern, hand-off target. Trigger…

  skills/meta/catalog/design-incident-response/SKILL.md on GitHub (opens in a new tab)

• design-reviewer

  Reviews implemented React/Tailwind/CSS output for design quality across 5 dimensions scored 0-4: anti-patterns (slop catalog), DESIGN.md token compliance, motion craft, accessibility essentials, responsive integrity. Produces a scored design-review-report with P0-P3 severity findings, anti-pattern verdict, and prioritized remediation. Triggers: "design check", "is this AI-slop", "audit this UI",…

  skills/meta/catalog/design-reviewer/SKILL.md on GitHub (opens in a new tab)

• eval-harness

  Deterministic programmatic gate for Genesys skill outputs and client deliverables. Stdlib Python evaluator that scores markdown artifacts against weighted rubric.json files — section presence, sentence/word counts, regex patterns, keyword anti-pattern guards, frontmatter validation, citation tag presence. No LLM calls. Composes with the qualitative LLM reviewers (voice-reviewer / design-reviewer…

  skills/meta/catalog/eval-harness/SKILL.md on GitHub (opens in a new tab)

• product-lens-reviewer

  Reviews any document — strategy doc, spec, brief, launch plan, proposal — through a product POV across 6 dimensions: target-problem clarity, persona focus, metric quality (anti-vanity), differentiation defensibility, scope discipline, and shipping-as-experiment framing. Produces a scored product-review-report with FAIL/WARN/PASS verdicts and rewrite suggestions. Triggers: "product review", "revie…

  skills/meta/catalog/product-lens-reviewer/SKILL.md on GitHub (opens in a new tab)

• scope-guardian-reviewer

  Reviews client proposals, statements of work, and engagement scope documents for scope creep, mission drift, and unrealistic delivery commitments. Catches the common B2B SaaS consulting failure modes — open-ended deliverable lists, unbounded revision counts, undefined acceptance criteria, dependencies on undelivered client inputs. Produces a scope-risk-report with FAIL/WARN/PASS verdicts and tigh…

  skills/meta/catalog/scope-guardian-reviewer/SKILL.md on GitHub (opens in a new tab)

• skill-catalog

  Maintains the central registry of all skills with dependencies, trigger phrases, review gates, and chaining metadata. Produces skill-metadata records consumed by the orchestrator for routing decisions and dependency resolution. Triggers: "skill catalog", "list skills", "what skills exist", "skill dependencies", "check triggers". Upstream: none (root reference). Downstream: orchestrator, skill-rev…

  skills/meta/catalog/skill-catalog/SKILL.md on GitHub (opens in a new tab)

• skill-reviewer

  Reviews SKILL.md files for structural quality across 8 dimensions (frontmatter, triggers, process, inputs, outputs, examples, edge cases, review gate). Produces a scored review report with pass/fail per dimension and actionable fix suggestions. Triggers: "review this skill", "check skill quality", "audit skill", "grade SKILL.md". Recommended upstream: skill-catalog for template reference. Run aft…

  skills/meta/catalog/skill-reviewer/SKILL.md on GitHub (opens in a new tab)

• voice-reviewer

  Reviews content output for voice quality and brand compliance across 8 dimensions (D8 is LinkedIn-only) including the 100 Posts Test. Produces a scored voice-review-report with pass/fail verdicts and rewrite suggestions. Triggers: "review voice", "check tone", "does this sound like [client]", "100 Posts Test", "voice check", "brand compliance review". Recommended upstream: tov-guidelines, brand-c…

  skills/meta/catalog/voice-reviewer/SKILL.md on GitHub (opens in a new tab)

• connect-mcp

  Step-by-step runbook to connect any custom MCP to Claude — choosing the source (official plugin / community / custom HTTP / local stdio), deciding the mounting tier, wiring credentials, registering the server, introspecting its tools, and integrating it into skills. Operationalizes the mcp-on-demand.md policy with the Extrovert and Spider MCPs as worked examples. Triggers: "connect an MCP", "add…

  skills/meta/infra/connect-mcp/SKILL.md on GitHub (opens in a new tab)

• gdrive-create

  Creates branded Google Docs, Slides, and Sheets via GDrive MCP scripts, automatically routing documents to the correct client folder using the --client slug. Produces google-doc, google-slides, or google-sheet outputs with client branding (colors, fonts, logos via Clearbit). Triggers: "create a Google Doc", "push to Drive", "make slides", "create a sheet", "export to GDrive", "push this to Google…

  skills/meta/infra/create-gdrive/SKILL.md on GitHub (opens in a new tab)

• mermaid-diagrams

  Creates Mermaid diagrams for flowcharts, architecture maps, sequence diagrams, and process visualizations. Produces validated Mermaid syntax ready for rendering, with optional export to Figma or Google Slides embedding. Triggers: "diagram", "flowchart", "Mermaid", "process map", "architecture map", "visualize this process", "sequence diagram". NOT for interactive visual workflows — use workflow-p…

  skills/meta/infra/mermaid-diagrams/SKILL.md on GitHub (opens in a new tab)

• plugin-scaffold

  Scaffolds a Claude Code / Cowork plugin bundle from a short YAML spec or from an existing agent definition's skills list. Produces the canonical bundle layout (.claude-plugin/plugin.json, settings.json with default agent, agents/, commands/, skills/ as symlinks to canonical sources in.claude/skills/, README, examples/). Use when creating a new personal plugin bundle in projects/apps/genesys-plugi…

  skills/meta/infra/plugin-scaffold/SKILL.md on GitHub (opens in a new tab)

• web-task-agent

  Runs a plain-language web task as a multi-step browser loop on MCPs already mounted (Chrome DevTools + Firecrawl). Two v1 modes — monitor (watch a page for changes, report a grounded diff) and QA (walk a site, check CTAs/links/schema, screenshot mismatches). Carries browser-use's loop discipline as prompt patterns: pre-done verification, soft loop nudges, action chaining, ground-every-claim-in-ob…

  skills/meta/infra/web-task-agent/SKILL.md on GitHub (opens in a new tab)

• discover

  Proactive skill and automation discovery. Scans 6 data sources (sessions, Linear, Slack, Gmail, Granola, Calendar) to identify repeatable work patterns that should become skills, hooks, scheduled agents, prompt chains, or MCP workflows. Tracks patterns across runs in a persistent SQLite database with BUILD/DEFER/KILL scoring. Triggers: "/discover", "what should I automate?", "find repeatable patt…

  skills/meta/learning/discover/SKILL.md on GitHub (opens in a new tab)

• experiment

  Tracks structured experiments for content, messaging, and workflow iterations in a SQLite database. Logs hypotheses, controlled dimensions, variants, and results; pulls past test data into context when designing new variations to prevent re-testing failures and compound learnings. Produces experiment records, review summaries, and next-test suggestions. Triggers: "/experiment new", "/experiment l…

  skills/meta/learning/experiment/SKILL.md on GitHub (opens in a new tab)

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