Updated 1d ago
by matteotitta
repo-structure-in-house
The repo structure for in-house marketers: give Claude Code your company's context before it writes. Folder layout, 11 context skills, a filled-in example.
63 GitHub stars (63)
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- 11 skills (11 skills found in its SKILL.md files)
- 19 forks (19 forks)
- 1d ago last update (Last updated 1d ago)
Install
Skills CLI
npx skills add matteotitta/repo-structure-in-house
Asks which skills and agents to install. Just one: npx skills add matteotitta/repo-structure-in-house --skill brand-kit — add -g for every project.
Claude Code
git clone https://github.com/matteotitta/repo-structure-in-housecp -r "repo-structure-in-house/.claude/skills/brand-kit" ~/.claude/skills/
Copies the brand-kit skill into ~/.claude/skills/ for every project (use .claude/skills/ for one project). Repeat for the other skills listed below.
Plugin
/plugin marketplace add matteotitta/repo-structure-in-house
Run inside Claude Code if the repository ships a plugin marketplace, then pick plugins from /plugin.
Skills can run code on your machine — read the SKILL.md first.
What it does
In the author's own words, from each skill's SKILL.md.
-
brand-kit
Extract visual identity from screenshots (primary) or website URL (fallback) and compile into a DESIGN.md-format brand kit — YAML token frontmatter (colors, typography, rounded, spacing, components) + 8 ordered prose sections. The YAML tokens are machine-authoritative; downstream visual skills consume them directly. Writes to marketing/brand/brand-kit.md. Triggers - "brand kit", "brand identity",…
.claude/skills/brand-kit/SKILL.md on GitHub (opens in a new tab) -
competitor-aggregate
Synthesize multiple per-competitor research files (produced by /competitor-research) into a single canonical threat matrix. Writes to marketing/competitors/aggregate.md as the locked canonical version every downstream skill reads. Triggers - "competitor aggregate", "synthesize competitors", "competitor matrix", "threat matrix", "lock competitor canonical"
.claude/skills/competitor-aggregate/SKILL.md on GitHub (opens in a new tab) -
competitor-research
Run deep research on a single competitor. Produces a dossier with executive summary, position + messaging, status-quo alternatives, key differentiators, pricing position, where-they-win / where-they-lose, threat assessment, and what to watch. Writes to marketing/competitors/MMYY-{competitor-slug}.md. Triggers - "competitor research", "competitive analysis", "research competitor X", "battlecard pr…
.claude/skills/competitor-research/SKILL.md on GitHub (opens in a new tab) -
expert-pov
Extract a founder's or expert's point of view — core beliefs, contrarian takes, origin stories, taste — and synthesize a recommended "one big idea" (OBI) that anchors thought leadership and brand voice. Writes to marketing/expert-pov/expert-pov.md. Triggers - "expert pov", "founder point of view", "thought leadership angle", "one big idea", "OBI", "founder beliefs", "founder narrative"
.claude/skills/expert-pov/SKILL.md on GitHub (opens in a new tab) -
funnel-strategy
Maps your company's GTM motion (PLG, SLG, or Hybrid) to concrete funnel stages with inputs, outputs, and qualification criteria per stage. Detects motion type from website + Exa research, then produces pre-close + post-close stage definitions, the FETE mapping (Fit / Engagement / Tier / Eligibility), and closed-lost re-entry paths. Triggers - "funnel strategy", "funnel stages", "pipeline stages",…
.claude/skills/funnel-strategy/SKILL.md on GitHub (opens in a new tab) -
icp-research
Build structured ICP documentation by scraping case studies, testimonials, and solutions pages from your website. Produces firmographics, champion + economic buyer personas, pain points, decision criteria, anti-ICP, customer proof points, and voice-of-customer synthesis. Writes to marketing/icp/ICP.md as the canonical ICP every downstream skill reads. Triggers - "icp research", "ideal customer pr…
.claude/skills/icp-research/SKILL.md on GitHub (opens in a new tab) -
level
Score your Claude Code environment on a fun 0-10 ladder (Tourist → Swarm) calibrated to the quickstart's 4 systems — Context, Skills, Integrations, Orchestration. Two front doors - an interactive quiz (zero setup, shareable) or a silent scan of your repo. Outputs a next-level roadmap plus a branded HTML dashboard or a paste-anywhere ASCII card. The default mastery skill of this quickstart. Trigge…
.claude/skills/level/SKILL.md on GitHub (opens in a new tab) -
positioning
Develop positioning strategy with anchor, differentiators, status-quo alternatives, and a positioning statement. Reads from marketing/icp/ICP.md + marketing/competitors/aggregate.md. Writes to marketing/positioning/positioning.md as the canonical positioning every downstream skill reads. Triggers - "positioning", "category definition", "how do we position", "positioning strategy", "anchor + diffe…
.claude/skills/positioning/SKILL.md on GitHub (opens in a new tab) -
product-messaging
Build a 10-component messaging library from your positioning + ICP + competitor aggregate. Produces positioning statement, value propositions, key differentiators, taglines, CTA variants, proof points, messaging hierarchy, status-quo alternatives. Writes to marketing/messaging/messaging.md as the canonical messaging library every downstream content / paid / outbound / lifecycle skill reads. Trigg…
.claude/skills/product-messaging/SKILL.md on GitHub (opens in a new tab) -
tov-guidelines
Extract voice patterns from existing content (website, blog, social, sales-call transcripts) and codify into voice rules. Produces voice analysis + voice guidelines (rules per pattern + violation pattern + fix template). Writes to marketing/brand/brand-voice.md as the canonical voice rules every content skill reads. Triggers - "tone of voice", "brand voice", "voice guidelines", "TOV audit", "writ…
.claude/skills/tov-guidelines/SKILL.md on GitHub (opens in a new tab) -
win-loss-analysis
Analyze sales-call transcripts to extract why deals are won and lost across six dimensions — product, messaging, GTM/sales, pricing, competition, and customer context. Produces aggregated patterns with verbatim buyer quotes, frequencies, and recommendations. Writes to marketing/win-loss/win-loss.md as the evidence base under positioning, messaging, and ICP. Triggers - "win loss analysis", "why ar…
.claude/skills/win-loss-analysis/SKILL.md on GitHub (opens in a new tab)
No skill matches that filter.
Review before you install
A skill is a set of instructions and scripts your agent will follow, and it can run code on your machine. Read the SKILL.md and any scripts first — this listing is not a security review.
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