PMM-Skills

In the author's own words, from each skill's SKILL.md — showing the first 30 of 45 files.

• account-based-marketing

  When the user wants to select target accounts, tier them, map buying committees, and coordinate account or account-cluster GTM plays. For campaign assets, see channel skills such as cold-email, email-sequence, marketing-copy, and social-content.

  skills/account-based-marketing/SKILL.md on GitHub (opens in a new tab)

• acquisition-conversion

  Diagnose and improve acquisition conversion across landing pages, forms, popups and signup/account creation through registration or qualified handoff. Use for CRO, abandonment, demo requests and signup friction. Product activation and upgrades have separate owners.

  skills/acquisition-conversion/SKILL.md on GitHub (opens in a new tab)

• ad-creative

  When the user wants to generate, iterate, or scale ad creative (headlines, descriptions, primary text, or full ad variations) for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Goog…

  skills/ad-creative/SKILL.md on GitHub (opens in a new tab)

• analytics-tracking

  When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or…

  skills/analytics-tracking/SKILL.md on GitHub (opens in a new tab)

• aso-audit

  When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user s…

  skills/aso-audit/SKILL.md on GitHub (opens in a new tab)

• buyer-resources

  Evaluate downloadable and interactive buyer resources, lead magnets and free tools for buyer value, qualified acquisition and product progression. Use for gating, ungated utility, resource investment, build/buy/embed decisions and engineering briefs.

  skills/buyer-resources/SKILL.md on GitHub (opens in a new tab)

• cold-email

  Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to…

  skills/cold-email/SKILL.md on GitHub (opens in a new tab)

• community-marketing

  Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: "build a community," "community strategy," "…

  skills/community-marketing/SKILL.md on GitHub (opens in a new tab)

• competitor-alternatives

  When the user wants to create public competitor comparison or alternative pages for SEO and evaluators. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' or 'competitor teardown.' Use this for any content that positions your product aga…

  skills/competitor-alternatives/SKILL.md on GitHub (opens in a new tab)

• competitor-profiling

  Use when the user wants competitor research, a named competitor profile or dossier, competitive landscape discovery, an alternative-universe comparison, or competitive signals/change investigation. Accept URLs, supplied research, and targeted verification requests. For external market/category conditions, see market-intelligence; for comparison pages, see competitor-alternatives; for battlecards,…

  skills/competitor-profiling/SKILL.md on GitHub (opens in a new tab)

• content-strategy

  When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or…

  skills/content-strategy/SKILL.md on GitHub (opens in a new tab)

• customer-marketing

  When the user wants a PMM-led post-sale motion for onboarding, adoption, value realization, retention, cancellation-reason synthesis, win-back, expansion, advocacy, references, case studies, champion development, or customer launches. For billing operations, route to the billing/CS owner; for customer research, see customer-research.

  skills/customer-marketing/SKILL.md on GitHub (opens in a new tab)

• customer-research

  When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews,"…

  skills/customer-research/SKILL.md on GitHub (opens in a new tab)

• email-sequence

  When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I s…

  skills/email-sequence/SKILL.md on GitHub (opens in a new tab)

• events

  When the user wants to decide, plan, activate, or measure an event as a product marketing or GTM motion. Covers owned events, sponsorships and exhibits, speaking, attendance for meetings, webinars, executive dinners, roundtables, conferences, trade shows, and customer or community events. Use for event strategy, event ROI decisions, event follow-up, or event marketing. For channel assets, route t…

  skills/events/SKILL.md on GitHub (opens in a new tab)

• go-to-market-strategy

  Determine how to serve and win an accepted market over time. Use for GTM model, sales-led versus product-led versus partner-led or hybrid, route to market, motion priorities, responsibilities, validation and GTM strategy review. Market selection, prices, launches and final assets retain separate owners.

  skills/go-to-market-strategy/SKILL.md on GitHub (opens in a new tab)

• icp-and-buyer-personas

  Define ICP, buyer personas, buying committees and anti-personas within an accepted market. Use for ideal customer profiles, persona research, buying roles and exclusion criteria. Propose audience changes through SSOT governance.

  skills/icp-and-buyer-personas/SKILL.md on GitHub (opens in a new tab)

• launch-readiness-check

  When the user wants to grade a full set of launch assets against the company canon before go-live. Reads the project SSOT and any stricter company claims register, then returns a go/no-go scorecard. Use for launch QA, pre-launch audits, and launch readiness. It is the Rung 4 gate. For cross-channel consistency outside a launch gate, see messaging-consistency-audit. For the launch sequence itself,…

  skills/launch-readiness-check/SKILL.md on GitHub (opens in a new tab)

• launch-strategy

  When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Also use for launch post-mortems, such as 'our launch flop…

  skills/launch-strategy/SKILL.md on GitHub (opens in a new tab)

• localization-claims

  When the user wants to check that copy and claims survive a move into a new market. Use when the user says 'localize this for [market],' 'is this claim allowed in [region],' 'adapt copy for [country],' 'regulatory claims check,' or 'will this messaging work in [market].' Checks currency, formats, spelling, regulatory and financial claims, and sensitive phrases against the project SSOT and any str…

  skills/localization-claims/SKILL.md on GitHub (opens in a new tab)

• market-entry-brief

  When the user wants to evaluate candidate entry or size and score a new market before positioning work. Use when the user asks 'should we enter [market],' or mentions 'market entry,' 'new market,' 'expand into,' 'TAM for,' 'is [segment/region] worth it,' or 'market sizing.' Produces a go, explore, or pass recommendation with labeled TAM, SAM, and SOM, the buyer delta, constraints, and ranked entr…

  skills/market-entry-brief/SKILL.md on GitHub (opens in a new tab)

• market-entry-orchestration

  Orchestrate execution of an accepted new-market decision through gated positioning/canon, ongoing GTM strategy, launch assets and readiness. Use for end-to-end market entry or launch playbooks. Route unaccepted market choice to market-entry-brief; do not author upstream strategy or final assets.

  skills/market-entry-orchestration/SKILL.md on GitHub (opens in a new tab)

• market-intelligence

  Use when the user wants a market overview, external market intelligence, category analysis, or emerging opportunity investigation. Research market structure, demand conditions, category conventions, and testable opportunity hypotheses. For where/whether to enter, see market-entry-brief; for choosing our category/frame, see positioning-strategy; for competitor facts and landscapes, see competitor-…

  skills/market-intelligence/SKILL.md on GitHub (opens in a new tab)

• marketing-copy

  Produce marketing artifacts from approved positioning and messaging. Use for copywriting, copy editing, homepage and landing copy, Seven Sweeps, proofreading and content refresh. Modes are draft, edit and refresh; independent quality and messaging reviews remain separate.

  skills/marketing-copy/SKILL.md on GitHub (opens in a new tab)

• marketing-experimentation

  When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "gr…

  skills/marketing-experimentation/SKILL.md on GitHub (opens in a new tab)

• messaging-consistency-audit

  Audit one or more company assets against the active PMM SSOT and against each other. Use for messaging consistency, cross-channel drift, claims review, asset audits, and remediation routing. Use /audit and /reaudit. Extends ssot-context-loop /audit-output for multi-asset horizontal validation; use launch-readiness-check for the final launch gate.

  skills/messaging-consistency-audit/SKILL.md on GitHub (opens in a new tab)

• messaging-framework

  When the user wants to build or fix a messaging framework, messaging house, or value proposition hierarchy. Use when the user mentions 'messaging,' 'messaging framework,' 'messaging house,' 'messaging pillars,' 'hero line,' 'value props,' 'key messages,' 'proof points,' 'boilerplate,' 'elevator pitch,' 'message by persona,' 'launch messaging,' or 'our messaging is inconsistent.' Use this after po…

  skills/messaging-framework/SKILL.md on GitHub (opens in a new tab)

• objection-intelligence

  When the user wants to discover, classify, prioritize, trace, or maintain recurring buyer objections from sales and customer evidence. For final rep responses and handling materials, see sales-enablement; for research design, see customer-research.

  skills/objection-intelligence/SKILL.md on GitHub (opens in a new tab)

• output-quality-check

  When the user wants an independent quality check of an artifact produced by a PMM skill, such as a brief, strategy, plan, or asset. Checks the output against the originating skill's own explicit requirements and routes failures back for correction. For company-message alignment use messaging-consistency-audit; for SKILL.md structure use repository validation or skill specification review.

  skills/output-quality-check/SKILL.md on GitHub (opens in a new tab)

• paid-ads

  When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign st…

  skills/paid-ads/SKILL.md on GitHub (opens in a new tab)

No skill matches that filter.

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