Updated 6mo ago
by realkimbarrett
advertising-skills
Advertising Skills for Open Claw, Claude Code & AI agents. Direct response, paid ads, funnels, and copy systems.
765 GitHub stars (765)
+9 in 20 days
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| Sep 27–28 (2 days) | 0 |
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| Sep 30 | −1 |
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- 12 skills (12 skills found in its SKILL.md files)
- 67 forks (67 forks)
- 6mo ago last update (Last updated 6mo ago)
Install
Skills CLI
npx skills add realkimbarrett/advertising-skills
Asks which skills and agents to install. Just one: npx skills add realkimbarrett/advertising-skills --skill headline-matrix — add -g for every project.
Claude Code
git clone https://github.com/realkimbarrett/advertising-skillscp -r "advertising-skills/skills/copy-chief/headline-matrix" ~/.claude/skills/
Copies the headline-matrix skill into ~/.claude/skills/ for every project (use .claude/skills/ for one project). Repeat for the other skills listed below.
Plugin
/plugin marketplace add realkimbarrett/advertising-skills
Run inside Claude Code if the repository ships a plugin marketplace, then pick plugins from /plugin.
Skills can run code on your machine — read the SKILL.md first.
What it does
In the author's own words, from each skill's SKILL.md.
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headline-matrix
Generate high-performing headline variations across different angles. Trigger on "headlines", "hooks", "ad copy", "email subject lines".
skills/copy-chief/headline-matrix/SKILL.md on GitHub (opens in a new tab) -
mechanism-builder
Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning".
skills/copy-chief/mechanism-builder/SKILL.md on GitHub (opens in a new tab) -
objection-crusher
Identify and neutralize buyer objections. Trigger on "why wouldn't someone buy", "objections", "hesitation", "conversion issues".
skills/copy-chief/objection-crusher/SKILL.md on GitHub (opens in a new tab) -
schwartz-awareness-mapper
Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".
skills/copy-chief/schwartz-awareness-mapper/SKILL.md on GitHub (opens in a new tab) -
avatar-extraction
Use when you need to define exactly who the buyer is, what they want, what they’ve tried, and what’s driving their decisions. Trigger on "target audience", "ideal client", "who is this for", "avatar", "customer profile".
skills/foundations/avatar-extraction/SKILL.md on GitHub (opens in a new tab) -
offer-extraction
Use when you need to turn a product or service into a compelling, high-converting offer. Trigger on "offer", "why would someone buy", "improve conversions", "value proposition".
skills/foundations/offer-extraction/SKILL.md on GitHub (opens in a new tab) -
ad-angle-multiplier
Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns".
skills/operator-os/ad-angle-multiplier/SKILL.md on GitHub (opens in a new tab) -
conversion-path-builder
Design the optimal funnel from click to conversion. Trigger on "funnel", "conversion path", "booked calls".
skills/operator-os/conversion-path-builder/SKILL.md on GitHub (opens in a new tab) -
performance-diagnosis
Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads".
skills/operator-os/performance-diagnosis/SKILL.md on GitHub (opens in a new tab) -
scroll-stopping-creative
Create ad concepts that stop attention in the first 3 seconds. Trigger on "ad creative", "thumbstopper", "video ideas".
skills/operator-os/scroll-stopping-creative/SKILL.md on GitHub (opens in a new tab) -
full-funnel-campaign-orchestrator
Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel".
skills/orchestrators/full-funnel-campaign-orchestrator/SKILL.md on GitHub (opens in a new tab) -
generic-language-killer
Remove vague, corporate, or AI-sounding language and replace it with clear, specific, human wording. Trigger on "improve copy", "sounds generic", "too fluffy".
skills/qa/generic-language-killer/SKILL.md on GitHub (opens in a new tab)
No skill matches that filter.
Review before you install
A skill is a set of instructions and scripts your agent will follow, and it can run code on your machine. Read the SKILL.md and any scripts first — this listing is not a security review.
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