seo-skills

In the author's own words, from each skill's SKILL.md — showing the first 30 of 32 files.

• ai-search-gaps-to-social-campaign

  Find the AI-search prompts and topics where a brand is invisible (or losing to competitors) in SE Ranking, then turn those gaps into a social campaign in Planable and set up before/after tracking. Use this skill whenever the user wants to improve how their brand shows up in AI answers (ChatGPT, Perplexity, Gemini, Google AI Overview, AI Mode) through content, or says things like "what should we p…

  skills/ai-search-gaps-to-social-campaign/SKILL.md on GitHub (opens in a new tab)

• client-onboarding-proposal

  Build a data-backed client onboarding proposal for an agency starting a new engagement, combining an SE Ranking SEO + AI-search audit with a Planable analysis of the client's current social performance. Use this skill whenever an agency wants to show a new (or about-to-sign) client where they stand and what the plan is, or says things like "build an onboarding proposal for [client]", "we're start…

  skills/client-onboarding-proposal/SKILL.md on GitHub (opens in a new tab)

• local-gmb-visibility

  Build and track local search visibility with SE Ranking city-level rank tracking and turn it into local social content in Planable, including Google Business Profile posts. Use this skill whenever the user wants to grow a business's presence in a specific city or cities and pair it with local social, or says things like "track our rankings in [city]", "set up local rank tracking", "we want to sho…

  skills/local-gmb-visibility/SKILL.md on GitHub (opens in a new tab)

• seo-ads

  Paid-search competitive landscape for a domain or keyword. Pulls SE Ranking's PPC data — domain ad keyword footprint, ad copy patterns, who else bids on the same keywords, SERP shopping/ad-pack visibility — and produces a competitive ads brief plus a recommended bid-keyword shortlist. Use when the user asks "paid search analysis", "competitor ads", "PPC competitive", "ad copy intelligence", "shop…

  skills/seo-ads/SKILL.md on GitHub (opens in a new tab)

• seo-agency-landing-page

  Generate a demand-gen landing page for an SEO agency, complete with pain-point hook, proof, a free-audit lead magnet flow, and CTAs tuned for cold traffic. Pulls real competitive and AI-search data for the agency's target niche to make the copy specific and credible. Use when the user asks for an SEO agency landing page, lead-gen page for an SEO agency, demand-gen page, free-audit landing page, o…

  skills/seo-agency-landing-page/SKILL.md on GitHub (opens in a new tab)

• seo-ai-search-share-of-voice

  Measure AI Search share of voice for a target domain versus competitors across ChatGPT, Perplexity, Gemini, Google AI Overview, and AI Mode. Pulls the AIO leaderboard, then samples prompts where each domain appears as a source or brand mention, and analyses topic clusters each brand owns. Use when the user asks for AI Search share of voice, LLM visibility tracking, AEO/GEO analysis, AI Overview c…

  skills/seo-ai-search-share-of-voice/SKILL.md on GitHub (opens in a new tab)

• seo-ai-social-report

  Generate one unified performance report that brings together SEO rankings, AI-search visibility (SE Ranking) and social engagement (Planable) — delivered as a short text summary in chat plus a self-contained interactive HTML report. Use this skill whenever the user wants a combined cross-channel report, or says things like "give me a full report across SEO and social", "how did we do this month a…

  skills/seo-ai-social-report/SKILL.md on GitHub (opens in a new tab)

• seo-api

  SE Ranking API integration architect. Covers the whole SE Ranking surface — the Data API (keyword research, backlinks, domain & competitor analysis, SERP, website audit, AI Search) and the Project API (rank tracking, project/keyword/backlink management, marketing plan, sub-accounts, AIRT prompts). Answers any "how do I…" question about endpoints, parameters, JSON schemas, credit cost, rate limits…

  skills/seo-api/SKILL.md on GitHub (opens in a new tab)

• seo-backlink-gap

  Find referring domains that link to multiple competitors but not to your site, then enrich with authority, anchor samples, and outreach angle per row. Produces a prospect list an outreach team can start emailing tomorrow. Use when the user asks for backlink gap analysis, link building opportunities, competitor backlink intersection, link prospecting, or wants referring domains they are missing.

  skills/seo-backlink-gap/SKILL.md on GitHub (opens in a new tab)

• seo-backlinks-profile

  Full backlink profile for a domain — referring domains, anchor text distribution, authority distribution, IP and subnet diversity, growth/decay trend, toxic-candidate flagging. Distinct from `seo-backlink-gap` (which is gap-vs-competitor only). Produces a profile health score and reviewable disavow candidate list (never auto-disavow). Use when the user asks "backlink profile", "link profile audit…

  skills/seo-backlinks-profile/SKILL.md on GitHub (opens in a new tab)

• seo-competitor-gap-analysis

  Compare a target domain to its top organic competitors and surface keywords the competitors rank for that the target does not, filtered by intent, volume, and difficulty. Use when the user asks for a competitor gap analysis, keyword gap, organic content gap, missing keyword opportunities, or wants to see what their competitors are ranking for that they are not.

  skills/seo-competitor-gap-analysis/SKILL.md on GitHub (opens in a new tab)

• seo-competitor-pages

  Generate SEO-optimized "X vs Y" comparison and "alternatives to X" landing pages targeting comparative-intent keywords. Pulls competitor data, comparative-intent SERPs, and existing comparison pages to produce a balanced, structured page draft with feature matrix, schema, and conversion blocks. Distinct from `seo-agency-landing-page` (top-of-funnel demand-gen). Use when the user asks for "compari…

  skills/seo-competitor-pages/SKILL.md on GitHub (opens in a new tab)

• seo-content-audit

  E-E-A-T + CITE quality audit for an EXISTING piece of content. Scores Experience, Expertise, Authoritativeness, Trustworthiness, and citation-readiness for AI search; surfaces veto items that block publication; produces a publish / publish-with-fixes / no-publish verdict. Distinct from `seo-content-brief` (produces a NEW article from a topic) and from `seo-page` (URL-level keyword/traffic intelli…

  skills/seo-content-audit/SKILL.md on GitHub (opens in a new tab)

• seo-content-brief

  Generate a writer-ready SEO content brief from a target domain and topic. Pulls domain overview, competitors, keyword gaps, SERP analysis, related and question keywords, AI Search citations, and existing internal-link sources, then synthesises a complete editorial brief a freelance writer can start from immediately. Use when the user asks for a content brief, blog brief, article outline, editor b…

  skills/seo-content-brief/SKILL.md on GitHub (opens in a new tab)

• seo-drift

  Capture an SEO baseline snapshot for a domain or URL, then on later runs compare the current state and surface regressions. Tracks authority, traffic, keywords, backlinks, and on-page content. Three subcommands — `baseline`, `compare`, `history`. Use when the user asks for "SEO drift", "baseline this site", "did anything break", "SEO regression check", "compare before and after", "deployment chec…

  skills/seo-drift/SKILL.md on GitHub (opens in a new tab)

• seo-firecrawl

  Ad-hoc web scraping, site mapping, and full-site crawling via Firecrawl MCP. Returns raw HTML, parsed metadata (og:*, twitter:*, JSON-LD, canonical, robots), JS-rendered DOM, and screenshots that WebFetch cannot. Distinct from the SE Ranking skills (which give keyword/traffic/SERP data) and from WebFetch (which gives markdown prose only). Use when the user says "scrape this page", "crawl this sit…

  skills/seo-firecrawl/SKILL.md on GitHub (opens in a new tab)

• seo-gaps-to-social-campaign

  Turn SE Ranking search-opportunity insights into a ready-to-publish social campaign in Planable. Use this skill whenever the user wants to convert SEO research into social content — keyword gaps, competitor wins, ranking losses, question keywords, or new topic opportunities — and have the posts drafted and scheduled in Planable. Trigger on things like "what should we post based on our SEO data",…

  skills/seo-gaps-to-social-campaign/SKILL.md on GitHub (opens in a new tab)

• seo-geo

  URL-level Generative Engine Optimization (GEO) analysis. For a specific URL, pulls AI Overview citation data scoped to the URL's primary keywords, identifies which AIO queries cite the URL vs which don't but should, and recommends page-level changes that improve LLM citability. Distinct from `seo-ai-search-share-of-voice` (domain-level, brand vs brand) — this is one URL, deeper. Use when the user…

  skills/seo-geo/SKILL.md on GitHub (opens in a new tab)

• seo-google

  Direct access to Google's own SEO data via Search Console (Search Analytics, URL Inspection, Sitemaps), PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, GA4 organic traffic, YouTube video search, Google NLP entity/sentiment analysis, Knowledge Graph entity verification, Web Risk safety, and Google Ads Keyword Planner. Bridges crawl-based analysis (the rest of this cat…

  skills/seo-google/SKILL.md on GitHub (opens in a new tab)

• seo-hreflang

  Hreflang and international SEO audit for multi-language and multi-region sites. Validates language-region codes, return tags, x-default, canonical alignment, and conflict detection across the per-URL HTML, the SE Ranking audit, and the XML sitemap. Use when the user asks "hreflang", "international SEO", "i18n", "language targeting", "x-default", "regional sites", or "multi-language SEO".

  skills/seo-hreflang/SKILL.md on GitHub (opens in a new tab)

• seo-images

  Image SEO audit for a URL or domain. Pulls raw image inventory via Firecrawl, then audits alt-text quality, modern-format coverage (WebP / AVIF), responsive sizing (`srcset` / `sizes`), lazy-loading and LCP signals (`loading`, `fetchpriority`, `decoding`), CLS-safe dimensions, descriptive file names, and `ImageObject` JSON-LD. Optional PageSpeed Insights cross-reference for real byte-saving estim…

  skills/seo-images/SKILL.md on GitHub (opens in a new tab)

• seo-keyword-cluster

  Build a content cluster plan from seed keywords — intent-grouped clusters, pillar+spokes architecture with H1/H2 suggestions per spoke, prioritised build order, and an internal-linking map. Plans a content tier across many articles (vs `seo-content-brief` which produces a single article from a topic; vs `seo-page` which audits one existing URL). Use when the user asks for keyword clustering, topi…

  skills/seo-keyword-cluster/SKILL.md on GitHub (opens in a new tab)

• seo-keyword-niche

  Mine longtail keywords + question keywords for a topic at scale to surface niche content opportunities. Outputs a content tier plan (template + URL pattern + sample pages + quality gates) suitable for programmatic publishing or steady editorial output. Distinct from `seo-keyword-cluster` (which plans pillar+spoke architecture from broad seeds) — this skill goes deeper into the long tail. Use when…

  skills/seo-keyword-niche/SKILL.md on GitHub (opens in a new tab)

• seo-local

  Local SEO audit for brick-and-mortar, service-area, and multi-location businesses. Covers Google Business Profile signals on the website, NAP consistency across page and schema, local-pack rank tracking, citation samples on Tier-1 directories, and reviews on Google / Yelp / Trustpilot. Distinct from `seo-page` (URL-level keywords, no local layer) and from `seo-schema` (which generates LocalBusine…

  skills/seo-local/SKILL.md on GitHub (opens in a new tab)

• seo-page

  URL-level SEO intelligence — which keywords this page ranks for, traffic captured, position history, SERP context, and AI Search citation status. Produces a keep / refresh / consolidate / kill verdict for one page. Distinct from `seo-technical-audit` (which checks technical health, not keyword/traffic performance) and from `seo-content-brief` (which produces a NEW article from a topic). Use when…

  skills/seo-page/SKILL.md on GitHub (opens in a new tab)

• seo-plan

  Build a phased SEO roadmap for a domain — quarter-by-quarter, tied to the site's competitive position, content gaps, technical debt, and AI Search readiness. Synthesises the outputs of multiple skills (`seo-technical-audit`, `seo-content-audit`, `seo-keyword-cluster`, `seo-competitor-gap-analysis`, `seo-ai-search-share-of-voice`) into one site-level plan with sequencing, owners, and success metri…

  skills/seo-plan/SKILL.md on GitHub (opens in a new tab)

• seo-schema

  Detect existing JSON-LD structured data on a page, validate against Google's rich-result requirements, and generate missing schema markup (Article, Product, LocalBusiness, FAQPage, BreadcrumbList). Produces paste-ready JSON-LD script blocks. Use when the user asks for "schema markup", "structured data", "JSON-LD", "rich results", "schema validation", or "fix the schema on this page".

  skills/seo-schema/SKILL.md on GitHub (opens in a new tab)

• seo-sitemap

  Pull a domain's XML sitemap (and sitemap-of-sitemaps), then compare against the most recent SE Ranking website audit. Surfaces (a) sitemap entries the crawler couldn't find (orphans from the sitemap), (b) audit pages missing from the sitemap (probably an oversight), (c) sitemap entries that are now 404, (d) lastmod inconsistencies. Use when the user asks for "sitemap analysis", "check my sitemap"…

  skills/seo-sitemap/SKILL.md on GitHub (opens in a new tab)

• seo-subdomain

  Subdomain ownership map for a domain. Lists subdomains, queries overview/keywords/competitors/backlinks per subdomain, surfaces which subdomains own which topic clusters, where there's fragmentation, and whether consolidation is warranted. Use when the user asks "subdomain analysis", "subdomain ownership", "subdomain SEO", "blog vs main domain", "support vs docs subdomain", or "should I consolida…

  skills/seo-subdomain/SKILL.md on GitHub (opens in a new tab)

• seo-sxo

  Diagnose why a page is not ranking by reading the SERP backwards. Identifies the page type Google rewards for the target keyword, scores the candidate page against that pattern from multiple persona perspectives, and recommends the page format that would win the SERP. Use when the user asks "why isn't this page ranking", "page type mismatch", "SXO", "search experience optimization", "intent misma…

  skills/seo-sxo/SKILL.md on GitHub (opens in a new tab)

No skill matches that filter.

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