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Updated 1d ago

by sergebulaev

instagram-skills

Instagram marketing skills for Claude Code and Codex: captions, carousels, hooks, hashtag strategy, and a weekly plan. Draft, humanize, and publish via Publora. MIT. Content engineering by Creative Content Crafts.

  • Active — Updated in the last 14 days
Works with
  • Claude
  • Codex
View on GitHub (opens in a new tab)

455 GitHub stars (455)

+276 in 20 days

Stars gained per day · daily snapshots since Sep 26
Stars gained per day, Sep 26 to Oct 16: +276 in total; the busiest day was Oct 16 with +30 stars.Sep 27: +1 starsSep 28: +7 starsSep 29: +14 starsSep 30: +10 starsOct 1: +5 starsOct 2: +11 starsOct 3: +10 starsOct 4: +12 starsOct 5: +11 starsOct 6: +13 starsOct 7: +14 starsOct 8: +16 starsOct 9: +20 starsOct 10: +19 starsOct 11: +16 starsOct 12: +14 starsOct 13: +13 starsOct 14: +14 starsOct 15: +26 starsOct 16: +30 stars
Stars gained between daily snapshots
PeriodNew stars
Sep 27+1
Sep 28+7
Sep 29+14
Sep 30+10
Oct 1+5
Oct 2+11
Oct 3+10
Oct 4+12
Oct 5+11
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Oct 9+20
Oct 10+19
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Oct 15+26
Oct 16+30
  • 10 skills (10 skills found in its SKILL.md files)
  • 101 forks (101 forks)
  • 1d ago last update (Last updated 1d ago)

Install

Skills CLI

npx skills add sergebulaev/instagram-skills

Asks which skills and agents to install. Just one: npx skills add sergebulaev/instagram-skills --skill instagram-marketing — add -g for every project.

Claude Code

git clone https://github.com/sergebulaev/instagram-skillscp -r "instagram-skills" ~/.claude/skills/instagram-skills

Copies the instagram-marketing skill into ~/.claude/skills/ for every project (use .claude/skills/ for one project). Repeat for the other skills listed below.

Plugin

/plugin marketplace add sergebulaev/instagram-skills

Run inside Claude Code if the repository ships a plugin marketplace, then pick plugins from /plugin.

Skills can run code on your machine — read the SKILL.md first.

What it does

In the author's own words, from each skill's SKILL.md.

  • instagram-marketing

    Plan, draft, audit, and publish content for Instagram. Use when the user wants to write a caption with a first-125-char hook, plan a slide-by-slide carousel, reverse-engineer the hook from a viral Reel or carousel, size hashtags the 2026 way, remove AI tells from a caption, or plan a week of Reels and carousels. Instagram requires media on every post, so the skills write the caption and the user…

    SKILL.md on GitHub (opens in a new tab)

  • ig-audience-insights

    Read your Instagram niche and profile from real data via Apify, no login. Scan a hashtag for the posts traveling now (likes, comments, owner) to see the format and hook that works. Pull profile stats for any handle, yours or a competitor's: followers, posts, bio, category. Instagram hides who liked or commented on other accounts, so this is discovery plus profiles, not engagers. Triggers on "what…

    skills/ig-audience-insights/SKILL.md on GitHub (opens in a new tab)

  • ig-caption-writer

    Draft an Instagram caption with the hook in the first 125 characters, a skimmable body, and one clear CTA, using a 2026 hook formula chosen by goal (saves, shares, comments, follows). Runs the humanizer pass and, on approval, publishes with the image or video you supply via the Publora media flow. Use to caption a single image or a Reel. Not for slide-by-slide carousels (use ig-carousel-planner)…

    skills/ig-caption-writer/SKILL.md on GitHub (opens in a new tab)

  • ig-carousel-planner

    Plan an Instagram carousel slide by slide, up to 10 slides, with a hook slide that opens a loop, value slides that front-load the payoff, and a payoff slide that earns the save and follow. Picks a 2026 carousel formula (listicle, before/after, myth-buster, framework) by goal (saves, shares, follows), drafts each slide's text plus the caption, then publishes the images you supply via Publora. Use…

    skills/ig-carousel-planner/SKILL.md on GitHub (opens in a new tab)

  • ig-content-planner

    Generate a weekly Instagram content plan from a theme, audience, and content pillars. Produces a per-day mix of Reels, carousels, single images, and stories, each with a hook formula, angle, posting time, and primary goal, plus a weekly saves-and-shares goal (the 2026 lever), a story cadence, and a balance check across saves, shares, comments, and follows. Use to plan a week instead of ad-hoc pos…

    skills/ig-content-planner/SKILL.md on GitHub (opens in a new tab)

  • ig-hashtag-strategist

    Build a sized Instagram hashtag set for a post using the 2026 reality that 3 to 5 well-chosen tags beat 30 random ones. Sizes each tag as niche (under 50k posts), mid (50k to 500k), or broad (500k+), then assembles a 2-3 niche, 1-2 mid, 0-1 broad mix that a small or mid account can actually rank in, matched to the post content and rotated to avoid spam patterns. Use to choose hashtags for a capti…

    skills/ig-hashtag-strategist/SKILL.md on GitHub (opens in a new tab)

  • ig-hook-extractor

    Reverse-engineer the hook from a viral Instagram Reel or carousel, given a URL or a pasted caption. Identifies which of the 10 canonical 2026 formulas it uses (number-first, contrarian, relatable, confession, listicle, before/after, myth-buster, framework, pattern-interrupt Reel, how-I Reel), explains why it worked, names the primary goal, and returns a blank template mapped to your topic. Use to…

    skills/ig-hook-extractor/SKILL.md on GitHub (opens in a new tab)

  • ig-humanizer

    Remove the AI tells readers react to in an Instagram caption or carousel slide: 2026 vocabulary by density, reveal bridges, staccato stacks, stacked triads, performed sincerity, emoji storms; caps em dashes. Includes --mode audit (first-125 hook, length, hashtags, emoji, CTA, media) and --mode profile. Not for beating AI detectors (no edit reliably does). Not for writing from scratch (use ig-capt…

    skills/ig-humanizer/SKILL.md on GitHub (opens in a new tab)

  • ig-profile-optimizer

    Audit and rewrite an Instagram profile end-to-end for 2026: profile photo, searchable NAME field weighted with a keyword, @handle, bio (150 chars: value plus topic plus proof), goal-matched link, category label, story highlights, the first-9 grid, and up to 3 pinned posts. Triggers on "review my Instagram profile", "fix my bio", "optimize highlights", "profile audit". The whole follow decision ha…

    skills/ig-profile-optimizer/SKILL.md on GitHub (opens in a new tab)

  • ig-repurposer

    Repurpose existing content into a native Instagram post. Take a LinkedIn, blog, YouTube script, or X tweet or thread and rebuild it for Instagram: a long piece becomes a carousel or a caption, re-hooked before the 125-char fold, off-platform artifacts stripped (X @-handles, link in bio), published via Publora on approval. Use to adapt content across platforms into Instagram. Not for writing from…

    skills/ig-repurposer/SKILL.md on GitHub (opens in a new tab)

Review before you install

A skill is a set of instructions and scripts your agent will follow, and it can run code on your machine. Read the SKILL.md and any scripts first — this listing is not a security review.