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Updated 5mo ago

by thatrebeccarae

claude-marketing

A full marketing department for Claude Code. Skill packs for Klaviyo, Shopify, GA4, Looker Studio, paid media, and more. Audit, optimize, and report using natural language.

Works with
  • Claude
View on GitHub (opens in a new tab)

171 GitHub stars (171)

+17 in 20 days

Stars gained per day · daily snapshots since Sep 26
Stars gained per day, Sep 26 to Oct 16: +17 in total; the busiest day was Oct 14 with +3 stars.Sep 27: 0 starsSep 28: 0 starsSep 29: 0 starsSep 30: +2 starsOct 1: 0 starsOct 2: 0 starsOct 3: +2 starsOct 4: +1 starsOct 5: 0 starsOct 6: +2 starsOct 7: +1 starsOct 8: 0 starsOct 9: 0 starsOct 10: −1 starsOct 11: 0 starsOct 12: 0 starsOct 13: +1 starsOct 14: +3 starsOct 15: +3 starsOct 16: +3 stars
Stars gained between daily snapshots
PeriodNew stars
Sep 270
Sep 280
Sep 290
Sep 30+2
Oct 10
Oct 20
Oct 3+2
Oct 4+1
Oct 50
Oct 6+2
Oct 7+1
Oct 80
Oct 90
Oct 10−1
Oct 110
Oct 120
Oct 13+1
Oct 14+3
Oct 15+3
Oct 16+3
  • 30 skills (30 skills found in its SKILL.md files)
  • 30 forks (30 forks)
  • 5mo ago last update (Last updated 5mo ago)

Install

Skills CLI

npx skills add thatrebeccarae/claude-marketing

Asks which skills and agents to install. Just one: npx skills add thatrebeccarae/claude-marketing --skill ab-testing-framework — add -g for every project.

Claude Code

git clone https://github.com/thatrebeccarae/claude-marketingcp -r "claude-marketing/skills/ab-testing-framework" ~/.claude/skills/

Copies the ab-testing-framework skill into ~/.claude/skills/ for every project (use .claude/skills/ for one project). Repeat for the other skills listed below.

Plugin

/plugin marketplace add thatrebeccarae/claude-marketing

Run inside Claude Code if the repository ships a plugin marketplace, then pick plugins from /plugin.

Skills can run code on your machine — read the SKILL.md first.

What it does

In the author's own words, from each skill's SKILL.md — showing the first 30 of 56 files.

  • ab-testing-framework

    A/B and multivariate testing methodology. Design experiments, calculate sample sizes, determine statistical significance, avoid common pitfalls, and interpret results. Platform-agnostic framework applicable to landing pages, emails, ads, pricing, and product features. Use when the user asks about A/B testing, split testing, experiment design, statistical significance, or conversion experiments.

    skills/ab-testing-framework/SKILL.md on GitHub (opens in a new tab)

  • account-structure-review

    Google and Meta paid media account structure evaluation. Audits campaign/ad set architecture against conversion volume minimums, budget thresholds, and targeting overlap. Identifies over-segmentation, under-segmentation, budget fragmentation, and structural anti-patterns blocking algorithmic learning. Provides consolidation roadmaps with migration plans. Use when inheriting accounts, quarterly he…

    skills/account-structure-review/SKILL.md on GitHub (opens in a new tab)

  • aeo-geo-optimizer

    Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) specialist. Optimize content and websites to appear in AI-generated answers from ChatGPT, Perplexity, Claude, Google AI Overviews, and other LLM-powered search experiences. Use when the user asks about AI search optimization, AEO, GEO, AI Overviews, appearing in AI answers, LLM citations, or optimizing for generative search.

    skills/aeo-geo-optimizer/SKILL.md on GitHub (opens in a new tab)

  • brand-dna

    Extract brand identity from a website URL — voice, colors, typography, imagery, values, and target audience — into a structured brand-profile.json. The profile feeds downstream skills (seo-content-writer, email-composer, frontend-design, pro-deck-builder, cross-platform-audit) for brand-consistent output. Use when the user says brand DNA, brand profile, extract brand, analyze brand, brand voice,…

    skills/brand-dna/SKILL.md on GitHub (opens in a new tab)

  • brand-voice-guidelines

    Develop brand voice, tone matrices, messaging frameworks, and brand book documentation. Use when the user asks about brand voice, tone of voice, brand guidelines, messaging framework, or brand consistency.

    skills/brand-voice-guidelines/SKILL.md on GitHub (opens in a new tab)

  • braze

    Braze customer engagement platform expertise. Audit campaigns, Canvases, segments, messaging channels, and data architecture. Use when the user asks about Braze, customer engagement, push notifications, in-app messaging, cross-channel orchestration, or lifecycle marketing at scale.

    skills/braze/SKILL.md on GitHub (opens in a new tab)

  • cold-email-outreach

    Cold email and outreach sequence design with personalization, deliverability optimization, follow-up cadence, and compliance (CAN-SPAM/GDPR). Use when the user asks about cold email, outreach sequences, email prospecting, cold outreach, or email deliverability for outbound.

    skills/cold-email-outreach/SKILL.md on GitHub (opens in a new tab)

  • competitor-ads-analyst

    Extract and analyze competitor advertising from public ad libraries (Facebook Ad Library, Google Ads Transparency Center, TikTok, LinkedIn). Identifies messaging patterns, creative formats, pain points targeted, and positioning gaps. Use for competitive intelligence, campaign planning, and creative inspiration.

    skills/competitor-ads-analyst/SKILL.md on GitHub (opens in a new tab)

  • content-creator

    Comprehensive content marketing toolkit with brand voice analysis, SEO optimization scripts, content frameworks, social media strategy, and content calendar planning. Use when writing blog posts, creating social media content, analyzing brand voice, optimizing SEO, planning content calendars, or developing content strategy. For deep SEO writing optimization, see the seo-content-writer skill.

    skills/content-creator/SKILL.md on GitHub (opens in a new tab)

  • content-pipeline

    End-to-end content creation workflow that orchestrates research, editorial review, and social distribution agents in sequence. Use when the user wants to create, review, and distribute content through a multi-stage pipeline, or says "/content-pipeline".

    skills/content-pipeline/SKILL.md on GitHub (opens in a new tab)

  • content-workflow

    End-to-end content creation pipeline from research through editorial review to social distribution. Orchestrates a 3-stage workflow: research, draft/edit, and distribute. Supports blog posts, LinkedIn, Twitter threads, newsletters, and essays.

    skills/content-workflow/SKILL.md on GitHub (opens in a new tab)

  • copywriting-frameworks

    Framework-driven copywriting for ads, landing pages, emails, sales pages, and CTAs. Includes AIDA, PAS, BAB, 4Ps, StoryBrand, QUEST, FAB, and more. Use when writing conversion-focused copy, ad creative, headlines, email sequences, sales pages, or when the user mentions copywriting frameworks, persuasive writing, or direct response copy.

    skills/copywriting-frameworks/SKILL.md on GitHub (opens in a new tab)

  • cro-auditor

    Conversion Rate Optimization auditing for landing pages, signup flows, checkout funnels, forms, and CTAs. Identifies friction points, runs heuristic evaluations, produces prioritized recommendations using ICE/PIE frameworks. Use when the user asks about conversion optimization, funnel analysis, landing page audits, form optimization, CTA testing, or checkout improvement.

    skills/cro-auditor/SKILL.md on GitHub (opens in a new tab)

  • cross-platform-audit

    Unified multi-platform paid media audit with parallel execution. Spawns scored audits for Google Ads, Meta Ads, and Microsoft Ads simultaneously, merges results into a budget-weighted aggregate health score (A-F), adds cross-platform analysis (budget allocation, tracking consistency, creative alignment, attribution overlap), and produces a prioritized action plan. Optionally generates a client-re…

    skills/cross-platform-audit/SKILL.md on GitHub (opens in a new tab)

  • customer-journey-mapping

    Map customer journeys from awareness to advocacy. Visualize touchpoints, identify drop-off points, analyze channel interactions, and optimize the end-to-end experience. Use when the user asks about customer journey, funnel mapping, touchpoint analysis, or experience optimization.

    skills/customer-journey-mapping/SKILL.md on GitHub (opens in a new tab)

  • data-viz-deck

    Transform audit data, performance reports, and structured analyses into polished visual deliverables. Generates presentation decks (PPTX), interactive HTML dashboards, or styled markdown reports with charts. Includes a customizable design system with forest green accent and warm cream backgrounds. Use when the user has analysis data and needs a visual deliverable.

    skills/data-viz-deck/SKILL.md on GitHub (opens in a new tab)

  • dep-audit

    Cross-repository dependency audit. Scans package manifests for outdated packages, security advisories, version conflicts, and license issues. Produces a prioritized update plan. Supports Node.js, Python, Rust, and Go projects.

    skills/dep-audit/SKILL.md on GitHub (opens in a new tab)

  • email-composer

    Draft professional emails for business and marketing contexts — outreach, client communication, proposals, follow-ups, and internal updates. Includes tone calibration, subject line formulas, and follow-up cadence recommendations.

    skills/email-composer/SKILL.md on GitHub (opens in a new tab)

  • facebook-ads

    Meta Ads (Facebook & Instagram) platform expertise. Audit campaigns, audiences, creative strategy, pixel tracking, and CAPI. Use when the user asks about Facebook Ads, Instagram Ads, Meta Ads, social media advertising, Advantage+ campaigns, or Meta pixel/CAPI setup.

    skills/facebook-ads/SKILL.md on GitHub (opens in a new tab)

  • frontend-design

    Create distinctive, production-grade frontend interfaces with high design quality. Covers design thinking, typography pairing, color theory, motion design, spatial composition, and code quality. Generates real working code — HTML/CSS/JS or React — with intentional aesthetic direction, not generic AI output.

    skills/frontend-design/SKILL.md on GitHub (opens in a new tab)

  • github-readme

    Generate, audit, or update GitHub READMEs with project-type-aware structure, voice calibration, and SEO/AEO discoverability guidance. Three modes: generate (new), audit (check existing), update (patch). Detects repo type and adapts sections, tone, and badges accordingly.

    skills/github-readme/SKILL.md on GitHub (opens in a new tab)

  • google-ads

    Google Ads platform expertise. Audit campaigns, keywords, audiences, bidding, and conversion tracking. Use when the user asks about Google Ads, PPC, search advertising, Performance Max, Shopping ads, display campaigns, YouTube ads, or paid search optimization.

    skills/google-ads/SKILL.md on GitHub (opens in a new tab)

  • google-analytics

    Analyze Google Analytics data, review website performance metrics, identify traffic patterns, and suggest data-driven improvements. Use when the user asks about analytics, website metrics, traffic analysis, conversion rates, user behavior, or performance optimization.

    skills/google-analytics/SKILL.md on GitHub (opens in a new tab)

  • google-tag-manager

    Google Tag Manager expertise. Audit GTM containers, design tag and trigger architecture, debug firing issues, implement consent mode v2, and advise on server-side tagging. Use when the user asks about GTM, tag management, container audits, consent mode, server-side tagging, or tracking implementation.

    skills/google-tag-manager/SKILL.md on GitHub (opens in a new tab)

  • html-report-builder

    Create polished HTML technical reports and multi-page documents for consulting deliverables. Features a professional design system with dark cover pages, warm cream content pages, Switzer + Cartograph CF typography, and a curated component library (KPI cards, data tables, callout boxes, recommendation cards, priority banners). Outputs standalone HTML that prints cleanly to PDF.

    skills/html-report-builder/SKILL.md on GitHub (opens in a new tab)

  • icp-research

    Build detailed ideal customer profiles with pain points, objections, buying triggers, and messaging angles. Includes community research to find where ICPs gather online and extract their exact language. Use when researching audiences, creating buyer personas, or developing targeted messaging.

    skills/icp-research/SKILL.md on GitHub (opens in a new tab)

  • klaviyo-analyst

    Klaviyo marketing operations and analyst expertise. Audit flows, segments, campaigns, deliverability, and revenue attribution. Use when the user asks about Klaviyo marketing strategy, email/SMS automation, customer segmentation, flow optimization, or lifecycle marketing. For API integration, SDK, webhook, or developer questions, see the klaviyo-developer skill.

    skills/klaviyo-analyst/SKILL.md on GitHub (opens in a new tab)

  • klaviyo-developer

    Klaviyo API and developer integration expertise. Event tracking, SDKs, webhooks, rate limits, OAuth, catalog sync, and code patterns. Use when the user asks about Klaviyo API, integrating with Klaviyo, tracking events, building custom integrations, webhook handling, or developer implementation. For marketing strategy, flow optimization, and campaign auditing, see the klaviyo-analyst skill.

    skills/klaviyo-developer/SKILL.md on GitHub (opens in a new tab)

  • landing-page-optimizer

    Landing page audit and optimization for conversion. Covers above-the-fold design, value propositions, CTAs, social proof placement, form design, page speed, and mobile optimization. Use when the user asks about landing page optimization, conversion rate improvement, page audits, or CTA optimization.

    skills/landing-page-optimizer/SKILL.md on GitHub (opens in a new tab)

  • linkedin-ads

    LinkedIn Ads platform expertise. Audit campaigns, optimize targeting (job title, company, seniority, industry), creative strategy, Lead Gen Forms, conversion tracking, and ABM campaigns. Use when the user asks about LinkedIn advertising, B2B paid social, LinkedIn campaign optimization, Lead Gen Forms, Matched Audiences, or professional audience targeting.

    skills/linkedin-ads/SKILL.md on GitHub (opens in a new tab)

Review before you install

A skill is a set of instructions and scripts your agent will follow, and it can run code on your machine. Read the SKILL.md and any scripts first — this listing is not a security review.