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Updated 1mo ago

by zamesin

Next-Move-Theory-Canon-and-Skills

Claude Code skills for product market research, value props, PRDs, and go-to-market — plus the open Next Move Theory (based on AJTBD) canon and a product advisor you can /ask-nmt

Works with
  • Claude
View on GitHub (opens in a new tab)

428 GitHub stars (428)

+31 in 16 days

Stars gained per day · daily snapshots since Sep 30
Stars gained per day, Sep 30 to Oct 16: +31 in total; the busiest day was Oct 7 with +5 stars.Oct 1: 0 starsOct 2: 0 starsOct 3: +2 starsOct 4: +2 starsOct 5: 0 starsOct 6: +1 starsOct 7: +5 starsOct 8: +3 starsOct 9: +4 starsOct 10: +4 starsOct 11: +3 starsOct 12: −1 starsOct 13: +1 starsOct 14: +2 starsOct 15: +2 starsOct 16: +3 stars
Stars gained between daily snapshots
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  • 8 skills (8 skills found in its SKILL.md files)
  • 123 forks (123 forks)
  • 1mo ago last update (Last updated 1mo ago)

Install

Skills CLI

npx skills add zamesin/Next-Move-Theory-Canon-and-Skills

Asks which skills and agents to install. Just one: npx skills add zamesin/Next-Move-Theory-Canon-and-Skills --skill nmt-analyze-interviews — add -g for every project.

Claude Code

git clone https://github.com/zamesin/Next-Move-Theory-Canon-and-Skillscp -r "Next-Move-Theory-Canon-and-Skills/Skills/claude/nmt-analyze-interviews" ~/.claude/skills/

Copies the nmt-analyze-interviews skill into ~/.claude/skills/ for every project (use .claude/skills/ for one project). Repeat for the other skills listed below.

Plugin

/plugin marketplace add zamesin/Next-Move-Theory-Canon-and-Skills

Run inside Claude Code if the repository ships a plugin marketplace, then pick plugins from /plugin.

Skills can run code on your machine — read the SKILL.md first.

What it does

In the author's own words, from each skill's SKILL.md.

  • nmt-analyze-interviews

    Take one or many customer-interview files and extract the AJTBD structure — segments by Core Jobs and success criteria, personas, Consideration Set, existing Solutions and Problems, value hypotheses — using Ivan Zamesin's AJTBD / Next Move Theory methodology (distinct from generic Christensen JTBD). Input: a folder or files — interview transcripts, notes, sales calls, support logs, survey open-en…

    Skills/claude/nmt-analyze-interviews/SKILL.md on GitHub (opens in a new tab)

  • nmt-chat

    Talk to a senior product advisor who thinks in Ivan Zamesin's Next Move Theory / Advanced Jobs To Be Done methodology (distinct from generic Christensen JTBD). A conversational, multi-turn skill — ask any product, strategy, segmentation, value, pricing, growth, retention, positioning, B2B, research, or methodology question and get an answer grounded in the canon, not in LLM training. It explains…

    Skills/claude/nmt-chat/SKILL.md on GitHub (opens in a new tab)

  • nmt-craft-go-to-market

    Write the go-to-market communication for a chosen segment using Ivan Zamesin's AJTBD / Next Move Theory methodology. Input — a /nmt-craft-value-proposition result (best), a /nmt-product-requirements PRD, a /nmt-market-research result, or a manual segment+Jobs description. Output — ready-to-publish landing-page copy, ad/creative copy built on the seven Job-language formulas, and a GTM/growth plan…

    Skills/claude/nmt-craft-go-to-market/SKILL.md on GitHub (opens in a new tab)

  • nmt-craft-value-proposition

    Generate the strongest possible Value Proposition for a chosen segment using Ivan Zamesin's AJTBD / Next Move Theory methodology (distinct from generic Christensen JTBD). Input — a /nmt-market-research result OR a manual segment+Jobs description. The skill extracts the segment's dominant success criteria, builds the Job Graph + Critical Chain of Jobs substrate, generates value hypotheses by walki…

    Skills/claude/nmt-craft-value-proposition/SKILL.md on GitHub (opens in a new tab)

  • nmt-diagnose

    Diagnose a product against Ivan Zamesin's Next Move Theory / Advanced Jobs To Be Done methodology (distinct from generic Christensen JTBD) and route to the next move. Chat-first: offers to read the product context already in your folder (README, surveys, reviews — with your permission, processed locally), asks up to ~15 adaptive questions covering only the gaps, challenges your goal, then surface…

    Skills/claude/nmt-diagnose/SKILL.md on GitHub (opens in a new tab)

  • nmt-market-research

    Run market research for a product or feature idea using Ivan Zamesin's AJTBD / Next Move Theory methodology (distinct from generic Christensen JTBD). Output — an A4 one-pager with a GO / NARROW / PIVOT verdict plus a detailed report — market sizing, customer segments scored on the selection screen, competitors defined by Jobs, a differentiation hypothesis, an action-first risk plan, and ranked st…

    Skills/claude/nmt-market-research/SKILL.md on GitHub (opens in a new tab)

  • nmt-product-requirements

    Turn a chosen segment + Core Jobs into a build-ready PRD (full functionality + edge cases) using Ivan Zamesin's AJTBD / Next Move Theory methodology. Consumes upstream work (segments from /nmt-market-research, value from /nmt-craft-value-proposition) without re-deriving it; with no research done it routes you upstream first, or takes a manually described segment + value. Before writing requiremen…

    Skills/claude/nmt-product-requirements/SKILL.md on GitHub (opens in a new tab)

  • nmt-update

    Update an installed Next Move Theory setup to the latest published canon + skills by re-running the official one-command installer straight from the public GitHub repo (zamesin/Next-Move-Theory-Canon-and-Skills, branch main). It refreshes the canon, the nmt-* skills (both Claude and Codex), the marked rules block in CLAUDE.md / AGENTS.md, and the README — all in place. Idempotent and safe: it nev…

    Skills/claude/nmt-update/SKILL.md on GitHub (opens in a new tab)

Review before you install

A skill is a set of instructions and scripts your agent will follow, and it can run code on your machine. Read the SKILL.md and any scripts first — this listing is not a security review.