Updated 3w ago
by LeadMagic
gtm-skills
GTM agent skills for Claude Code, Codex, and GitHub Copilot: sales, marketing, SEO, RevOps, and customer research playbooks with templates.
74 GitHub stars (74)
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- 30 skills (30 skills found in its SKILL.md files)
- 18 forks (18 forks)
- 3w ago last update (Last updated 3w ago)
Install
Skills CLI
npx skills add LeadMagic/gtm-skills
Asks which skills and agents to install. Just one: npx skills add LeadMagic/gtm-skills --skill abm-1-to-1 — add -g for every project.
Claude Code
git clone https://github.com/LeadMagic/gtm-skillscp -r "gtm-skills/skills/abm/abm-1-to-1" ~/.claude/skills/
Copies the abm-1-to-1 skill into ~/.claude/skills/ for every project (use .claude/skills/ for one project). Repeat for the other skills listed below.
Plugin
/plugin marketplace add LeadMagic/gtm-skills
Run inside Claude Code if the repository ships a plugin marketplace, then pick plugins from /plugin.
Skills can run code on your machine — read the SKILL.md first.
What it does
In the author's own words, from each skill's SKILL.md — showing the first 30 of 211 files.
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abm-1-to-1
Runs strategic 1-to-1 ABM for 5-15 high-value accounts: account plans, custom microsites, executive engagement, direct mail, and board-level connections. Use when a named enterprise account justifies bespoke content and executive time, or when the user needs a strategic account plan. Triggers on: "1-to-1 ABM", "strategic ABM", "custom ABM", "key account marketing", "named account".
skills/abm/ on GitHub (opens in a new tab)abm-1-to-1/ SKILL.md -
abm-1-to-few
Runs ABM at scale (1-to-few) for 15-50 clustered accounts: industry or persona clusters, semi-custom campaigns, and cluster-level content. Use when named-account ABM needs to reach more accounts without bespoke work per account. Triggers on: "1-to-few ABM", "ABM scale", "cluster ABM", "industry ABM".
skills/abm/ on GitHub (opens in a new tab)abm-1-to-few/ SKILL.md -
abm-1-to-many
Runs programmatic 1-to-many ABM for 50-200+ accounts: automated personalization, scaled outbound, intent-based targeting, and lookalike expansion. Use when ABM coverage must grow without adding headcount or when the user wants automated account-based outreach. Triggers on: "1-to-many ABM", "programmatic ABM", "scaled ABM", "automated ABM".
skills/abm/ on GitHub (opens in a new tab)abm-1-to-many/ SKILL.md -
abm-strategy
Designs an account-based marketing program: tier selection, account scoring, channel orchestration, BDR alignment (account-based sales development), and a measurement framework. Use when the user is launching or redesigning ABM, choosing between 1-to-1, 1-to-few, and 1-to-many, or building a target account program. Triggers on: "ABM strategy", "account based marketing", "ABM playbook", "design AB…
skills/abm/ on GitHub (opens in a new tab)abm-strategy/ SKILL.md -
account-selection
Builds and tiers a target account list: fit and intent scoring models, tier assignment, and TAM segmentation. Use when the user needs to decide which accounts to target, score or tier an account list, or prioritize a TAM for ABM or outbound. Triggers on: "account selection", "target account list", "tier accounts", "prioritize accounts", "TAM segmentation".
skills/abm/ on GitHub (opens in a new tab)account-selection/ SKILL.md -
multi-thread-orchestration
Orchestrates multi-threaded engagement across a buying committee: stakeholder maps, parallel plays by role, and detection of missing ("ghost") stakeholders. Use when a deal depends on a single contact, stalls without new stakeholders, or needs a buying-committee map. Triggers on: "multi-thread", "stakeholder map", "buying committee", "deal mapping", "single-threaded deal".
skills/abm/ on GitHub (opens in a new tab)multi-thread-orchestration/ SKILL.md -
strategic-gifting
Strategic B2B gifting — John Ruhlin Giftology, Sendoso/Alyce/Reachdesk platforms, buyer gifting compliance, ABM tier budgets, gifting sequences, and CRM tracking. Use when sending executive gifts, direct mail, Sendoso campaigns, or designing gift plays for target accounts. Triggers on: "Sendoso", "Giftology", "strategic gifting", "corporate gifts sales", "ABM gifts", "direct mail gift", "buyer gi…
skills/abm/ on GitHub (opens in a new tab)strategic-gifting/ SKILL.md -
1p-tagging-pixels
Set up first-party tracking and analytics — website pixels, conversion tracking, UTM architecture, cookie consent, server-side tagging vs client-side, 1P vs 3P data strategy, and identity resolution. Use when setting up tracking, implementing pixels, building attribution, or preparing for privacy-first measurement. Triggers on: "pixel", "tracking", "conversion tracking", "first-party data", "serv…
skills/analytics/ on GitHub (opens in a new tab)1p-tagging-pixels/ SKILL.md -
a-b-testing
Design statistically sound GTM experiments for copy, channels, landing pages, sequencing, pricing, and funnel conversion. Produces hypothesis, sample-size logic, success metrics, test plan, analysis method, and scale/stop/kill recommendation. Use when planning A/B tests, split tests, or experiment roadmaps.
skills/analytics/ on GitHub (opens in a new tab)a-b-testing/ SKILL.md -
attribution
Build practical B2B attribution models across first touch, lead creation, opportunity creation, multi-touch, account-based influence, and sales-sourced revenue. Produces model comparison, UTM governance, source-of-truth rules, and channel ROI view. Use when marketing and sales disagree on source or ROI.
skills/analytics/ on GitHub (opens in a new tab)attribution/ SKILL.md -
campaign-analytics
Analyze campaign performance from deliverability through revenue: delivery, engagement, replies, meetings, SQOs, pipeline, CAC, and payback. Produces diagnostic scorecard, root-cause analysis, benchmark comparison, and next-action plan. Use when deciding whether to scale, fix, or kill campaigns.
skills/analytics/ on GitHub (opens in a new tab)campaign-analytics/ SKILL.md -
deliverability-monitoring
Monitor outbound deliverability health across domains, inboxes, DNS, bounces, spam placement, reply rates, and reputation signals. Produces alert thresholds, dashboard spec, weekly QA checklist, and remediation playbook. Use when inboxing drops, bounce rates rise, campaigns underperform, or new infrastructure launches.
skills/analytics/ on GitHub (opens in a new tab)deliverability-monitoring/ SKILL.md -
event-analytics
Customer event analytics across every GTM system — Intercom, Zendesk, Salesforce, HubSpot, Segment, Amplitude, Mixpanel, PostHog, and custom event pipelines. Covers event taxonomy design, tracking implementation, event-driven workflows, and unified customer views. Use when implementing event tracking, building a customer data pipeline, or designing event-driven GTM automations. Triggers on: "even…
skills/analytics/ on GitHub (opens in a new tab)event-analytics/ SKILL.md -
growth-experimentation
Build a growth experimentation system — ICE scoring, growth sprints, experiment design, statistical significance, and learning repositories. Use when building an experimentation program, running growth sprints, prioritizing tests, or establishing a data-driven growth culture. Triggers on: "experimentation", "growth experiments", "A/B testing program", "ICE scoring", "growth sprint", "experiment d…
skills/analytics/ on GitHub (opens in a new tab)growth-experimentation/ SKILL.md -
gtm-metrics
Build a GTM metrics system for SaaS: funnel conversion, pipeline velocity, win rates, CAC, payback, NRR, sales efficiency, growth accounting, and executive dashboards. Use when creating metrics dashboards, board reports, revenue reviews, operating cadence, or diagnosing growth constraints.
skills/analytics/ on GitHub (opens in a new tab)gtm-metrics/ SKILL.md -
gtm-system-architecture
Design a complete GTM operating system — revenue model, data model, operating model, growth model, and GTM model per WbD's 6-model framework. Use when designing a GTM system from scratch, auditing an existing one, or aligning teams around a unified revenue architecture. Triggers on: "GTM system", "revenue architecture", "operating model", "GTM model", "revenue system", "go-to-market design", "GTM…
skills/analytics/ on GitHub (opens in a new tab)gtm-system-architecture/ SKILL.md -
marketing-strategy
Build complete B2B marketing strategies — channel mix, budget allocation, content strategy, demand generation, brand building, and measurement framework. Use when building a marketing plan, allocating marketing budget, designing multi-channel campaigns, or creating a marketing operating system. Triggers on: "marketing strategy", "marketing plan", "demand generation", "brand strategy", "marketing…
skills/analytics/ on GitHub (opens in a new tab)marketing-strategy/ SKILL.md -
paid-advertising
Build and manage paid advertising campaigns across B2B platforms — LinkedIn Ads, Google Ads, Meta (Facebook/Instagram) Ads, TikTok Ads, and programmatic. Use when launching paid campaigns, allocating ad budget, selecting platforms, or optimizing paid acquisition. Triggers on: "paid ads", "LinkedIn ads", "Google Ads", "Meta ads", "Facebook ads", "TikTok ads", "advertising", "paid acquisition", "ad…
skills/analytics/ on GitHub (opens in a new tab)paid-advertising/ SKILL.md -
proactive-alerts
Set up proactive GTM alert systems — CRM pipeline alerts, buying signal notifications, Slack/email routing, risk scoring. Use when building alert systems, monitoring pipeline health, detecting buying signals, or setting up automated notifications for GTM teams. Triggers on: "alerts", "notifications", "pipeline alerts", "signal alerts", "monitor pipeline", "deal alerts", "Slack alerts", "pipeline…
skills/analytics/ on GitHub (opens in a new tab)proactive-alerts/ SKILL.md -
tracking-plan
Master analytics tracking plan for PLG and B2B SaaS — unified event taxonomy, pixel strategy (1P and 3P tagging), marketing attribution architecture, CDP implementation (Segment, Rudderstack), product analytics (Amplitude, Mixpanel, PostHog), CRM tracking (HubSpot, Salesforce), and analytics infrastructure design. Use when building a complete tracking plan, designing analytics architecture, imple…
skills/analytics/ on GitHub (opens in a new tab)tracking-plan/ SKILL.md -
ai-sdr-setup
Deploy AI SDR agents safely and effectively — vendor selection, pilot scope, guardrails, signal routing, human handoff design, QA review, and performance metrics. Use when setting up 11x, Artisan, AiSDR, Jason AI, or any automated SDR workflow for outbound prospecting.
skills/automation/ on GitHub (opens in a new tab)ai-sdr-setup/ SKILL.md -
api-enrichment
Build API-first enrichment pipelines — provider selection, batching, retries, rate limits, idempotency, webhooks, cost tracking, and CRM writes. Use when integrating enrichment APIs directly into GTM systems or replacing manual data workflows with programmatic pipelines.
skills/automation/ on GitHub (opens in a new tab)api-enrichment/ SKILL.md -
attio-setup
Set up Attio for B2B SaaS GTM — programmable CRM, custom objects, workflow automation, enrichment integration, and real-time collaboration. Use when configuring Attio for sales, building a programmable CRM, or migrating from HubSpot/Salesforce. Triggers on: "Attio setup", "configure Attio", "Attio CRM", "Attio pipeline", or any Attio configuration request.
skills/automation/ on GitHub (opens in a new tab)attio-setup/ SKILL.md -
clay-automation
Build production-grade Clay enrichment workflows — table architecture, waterfall configuration, Claygent AI research, Sculptor table building, CRM push with clay_status properties, credit optimization. Use when building Clay tables, configuring enrichment waterfalls, setting up Claygent, or automating GTM workflows in Clay. Triggers on: "Clay", "Clay workflow", "Clay table", "Claygent", "Sculptor…
skills/automation/ on GitHub (opens in a new tab)clay-automation/ SKILL.md -
crm-integration
Configure CRM systems for GTM — lifecycle stages, deal stages, field ownership, enrichment sync, dedupe, required fields, and reporting. Use when setting up HubSpot, Salesforce, Attio, or any CRM integration for sales and marketing teams.
skills/automation/ on GitHub (opens in a new tab)crm-integration/ SKILL.md -
hubspot-setup
Set up HubSpot for B2B SaaS GTM — CRM configuration, deal pipelines, lifecycle stages, marketing automation, sequences, reporting dashboards, and enrichment integration. Use when configuring HubSpot for sales, marketing, or revops. Triggers on: "HubSpot setup", "configure HubSpot", "HubSpot CRM", "HubSpot pipeline", "HubSpot marketing", or any HubSpot configuration request.
skills/automation/ on GitHub (opens in a new tab)hubspot-setup/ SKILL.md -
mcp-setup
Configure Model Context Protocol servers for GTM workflows — server selection, tool scope, permissions, guardrails, observability, and multi-tool orchestration. Use when connecting CRM, enrichment, sequencing, analytics, or support tools to AI agents through MCP.
skills/automation/ on GitHub (opens in a new tab)mcp-setup/ SKILL.md -
n8n-automation
Build n8n workflows for GTM automation — triggers, webhook-to-enrichment-to-CRM pipelines, error handling, Clay export replacement for complex cases. Use when building n8n workflows or automating GTM processes beyond Clay.
skills/automation/ on GitHub (opens in a new tab)n8n-automation/ SKILL.md -
salesforce-setup
Set up Salesforce for B2B SaaS GTM — object model, opportunity pipelines, lead management, reports and dashboards, automation (Flows), and enrichment integration. Use when configuring Salesforce for sales or revops. Triggers on: "Salesforce setup", "configure Salesforce", "Salesforce CRM", "Salesforce pipeline", "Salesforce automation", or any Salesforce configuration request.
skills/automation/ on GitHub (opens in a new tab)salesforce-setup/ SKILL.md -
skills-lock
Generate and verify a deterministic SHA-256 inventory for every packaged file in an Agent Skills repository. Use when creating skills.lock, checking repository integrity, reviewing artifact coverage, detecting uncommitted generated drift, or designing CI gates for a skill catalog.
skills/automation/ on GitHub (opens in a new tab)skills-lock/ SKILL.md
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Review before you install
A skill is a set of instructions and scripts your agent will follow, and it can run code on your machine. Read the SKILL.md and any scripts first — this listing is not a security review.