Updated 1w ago
by gooseworks-ai
goose-skills
Library of Growth & GTM skills + data APIs for Claude Code, Codex, Cursor to run ads, social, content, lead gen, seo and data scraping
1.3k GitHub stars (1,282)
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- 30 skills (30 skills found in its SKILL.md files)
- 221 forks (221 forks)
- 1w ago last update (Last updated 1w ago)
Install
Skills CLI
npx skills add gooseworks-ai/goose-skills
Asks which skills and agents to install. Just one: npx skills add gooseworks-ai/goose-skills --skill '<slug>' — add -g for every project.
Claude Code
git clone https://github.com/gooseworks-ai/goose-skillscp -r "goose-skills/docs/skill-template" ~/.claude/skills/
Copies the <slug> skill into ~/.claude/skills/ for every project (use .claude/skills/ for one project). Repeat for the other skills listed below.
Plugin
/plugin marketplace add gooseworks-ai/goose-skills
Run inside Claude Code if the repository ships a plugin marketplace, then pick plugins from /plugin.
Skills can run code on your machine — read the SKILL.md first.
What it does
In the author's own words, from each skill's SKILL.md — showing the first 30 of 185 files.
-
<slug>
<What it does and when to use it, in one or two sentences. This is what an agent matches on. At most 1,024 characters.>
docs/skill-template/ on GitHub (opens in a new tab)SKILL.md -
learn-my-brand
Learn my brand once and stop asking me every time. Use when someone says learn my brand, set up my brand, here's our brand book, remember how we talk, what can we claim, can we say this, approve our claims, sign off our voice, our price or product changed, the client approved the claims, pick up where we left off, or check our claims are still current. Reads what GooseWorks already found about th…
drafts/marketing/ on GitHub (opens in a new tab)learn-my-brand/ SKILL.md -
make-product-photos
Use when the marketer says: studio photos of my product without a shoot, product photos for my store page, packshots on white, lifestyle or on-model shots, photos for the new colourway, fresh product imagery for ads, photos for our launch page, our packaging changed — redo the photos, I have no photographer. Delivers store-ready product photos generated from the brand's real product photos: a sho…
drafts/marketing/ on GitHub (opens in a new tab)make-product-photos/ SKILL.md -
make-video-ads
Use when the marketer says: make me a video ad, a 30-second ad for paid social, a Reel / TikTok / Shorts ad, a UGC-style video made with AI (no real creator), a product demo video, remake this ad I like for my brand, cut our best organic video into an ad, more like my winning video with new hooks, my video ad got rejected — fix it. Delivers a produced, ready-to-post video ad grounded in a researc…
drafts/marketing/ on GitHub (opens in a new tab)make-video-ads/ SKILL.md -
goose-ads
Edit, resize, animate and study image ads with GooseWorks in this chat. New static or image ads go to the make-static-ads skill when it is installed or catalog_fetch opens it. Read the brand and follow the active playbook, preserving factual prerequisites and approvals.
skills/entry/ on GitHub (opens in a new tab)goose-ads/ SKILL.md -
goose-product-photos
Make product photos (studio, lifestyle or on a model) of a brand's real products with GooseWorks in this chat. Start brand work with brand_knowledge_browse and follow the next_step in every answer.
skills/entry/ on GitHub (opens in a new tab)goose-product-photos/ SKILL.md -
goose-video-local
Make an approved GooseWorks video when an answer's next_step gives its command.
skills/entry/ on GitHub (opens in a new tab)goose-video-local/ SKILL.md -
goose-video
Make a video ad in this chat from a real reference ad, found or theirs; styles are the fallback. Follow every answer's next_step.
skills/entry/ on GitHub (opens in a new tab)goose-video/ SKILL.md -
gooseworks
GooseWorks growth coworker and router for markets, competitors, audiences, creators, campaigns, ads, photos, graphics, video, content, email, SEO, social, leads and contacts. Use for brand facts or copy too, so offers, prices, rules, audience and bestsellers reach the brand's Marketing Brain.
skills/entry/ on GitHub (opens in a new tab)gooseworks/ SKILL.md -
make-custom-video
Create a custom video with sourced product accuracy, explicit sound routing and exact-final audiovisual review.
skills/entry/ on GitHub (opens in a new tab)make-custom-video/ SKILL.md -
ad-policy-check
Checks paid ads against the ad platform's rules (Meta, TikTok, Google, LinkedIn and others) and the brand's category rules: the copy, on-image or on-screen text, pictures and people. Rewrites what can be fixed honestly, adds the disclosures that are needed, and flags anything that needs a human or legal review, with one pass, fixed or flag line per ad and platform. Use alone when you already have…
skills/marketing/ on GitHub (opens in a new tab)ad-policy-check/ SKILL.md -
analyze-performance-call-and-learn
Step of the analyze-performance playbook: calls ended tests, scores last week's calls, writes this week's kill/scale/hold calls and drafts learnings for the brand brain. Run analyze-performance instead; not for direct use.
skills/marketing/ on GitHub (opens in a new tab)analyze-performance-call-and-learn/ SKILL.md -
analyze-performance-diagnose
Step of the analyze-performance playbook: flags tracking breaks with fixes and explains each big metric move with evidence, confidence and ruled-out causes. Run analyze-performance instead; not for direct use.
skills/marketing/ on GitHub (opens in a new tab)analyze-performance-diagnose/ SKILL.md -
analyze-performance-intake
Step of the analyze-performance playbook: gathers the week's numbers from tools, exports and pastes, cleans them, and writes the coverage line or switches to claims-only mode. Run analyze-performance instead; not for direct use.
skills/marketing/ on GitHub (opens in a new tab)analyze-performance-intake/ SKILL.md -
analyze-performance-rank-and-read
Step of the analyze-performance playbook: ranks creative by angle, hook and format with spend gates, writes short per-channel reads and drafts what to make next. Run analyze-performance instead; not for direct use.
skills/marketing/ on GitHub (opens in a new tab)analyze-performance-rank-and-read/ SKILL.md -
analyze-performance-revenue-join
Step of the analyze-performance playbook: joins cleaned store or CRM numbers with ad spend to build the business-truth table, MER, new-customer cost and the overclaim ratio. Run analyze-performance instead; not for direct use.
skills/marketing/ on GitHub (opens in a new tab)analyze-performance-revenue-join/ SKILL.md -
analyze-performance
Weekly performance read across every channel we run: what worked, why, and what to make next, judged on the business's real number (store revenue, qualified pipeline, retained users), not platform claims. Use when: write my Monday report; how are my ads doing — which ad won?; are my ads actually making money (Meta says 4x ROAS but revenue is flat); why did sales drop this week; did the test win;…
skills/marketing/ on GitHub (opens in a new tab)analyze-performance/ SKILL.md -
claims-gate
Checks every claim in a piece of copy (ads, emails, posts, pages, scripts, briefs) against the claims the brand has approved. Keeps, rewrites or cuts each line, and lists the proof that would bring a cut line back. When a line the copy needs has no approval, it asks for a short sign-off on the 3 or 4 lines that matter and records the answer. Use alone when you already have the copy and a brand se…
skills/marketing/ on GitHub (opens in a new tab)claims-gate/ SKILL.md -
email-lifecycle-broadcast-planner
Step of the email-lifecycle playbook: builds the month's send calendar and writes this week's email and SMS broadcasts against the approved cadence and segments. Run email-lifecycle instead; not for direct use.
skills/marketing/ on GitHub (opens in a new tab)email-lifecycle-broadcast-planner/ SKILL.md -
email-lifecycle-flow-writer
Step of the email-lifecycle playbook: writes one lifecycle flow as a build sheet for the brand's email tool, every message finished in the brand voice. Run email-lifecycle instead; not for direct use.
skills/marketing/ on GitHub (opens in a new tab)email-lifecycle-flow-writer/ SKILL.md -
email-lifecycle-lifecycle-audit
Step of the email-lifecycle playbook: audits list, consent, live flows, recent sends and sending setup, marking every item verified, from-you or unknown. Run email-lifecycle instead; not for direct use.
skills/marketing/ on GitHub (opens in a new tab)email-lifecycle-lifecycle-audit/ SKILL.md -
email-lifecycle-offer-math
Prices one discount, free-shipping threshold or referral reward against contribution margin: cost per order, share of margin used, break-even lift, code leakage risks, and one recommended offer in two plain sentences. Use alone when you already have the offer, average order value and margin per product; otherwise run email-lifecycle.
skills/marketing/ on GitHub (opens in a new tab)email-lifecycle-offer-math/ SKILL.md -
email-lifecycle-send-check
Checks a drafted email flow or broadcast before it is loaded: flow logic and exits, overlaps, offer depth and codes, stock, claims, consent and legal footer, SMS rules, rendering, voice and AI-copy tells, and the goal metric. Returns a pass / fixed / open-question table. Use alone when you already have the finished draft and the brand's product and policy facts; otherwise run email-lifecycle.
skills/marketing/ on GitHub (opens in a new tab)email-lifecycle-send-check/ SKILL.md -
email-lifecycle
Lifecycle email, SMS and push: audits the list and deliverability, then writes the flows this kind of business needs first, loadable as-is in your own tool, plus segments, cadence and this week's broadcasts. Never sends anything. Use when: set up my welcome and abandoned-cart emails; trial onboarding or waitlist launch emails; win back lapsed customers; plan this week's emails and texts; push not…
skills/marketing/ on GitHub (opens in a new tab)email-lifecycle/ SKILL.md -
honest-review
Shared step of the marketing playbooks (make-static-ads, run-organic-social): how to review generated images and video honestly. Covers what was seen by eye versus read automatically, findings framed as things for the human to confirm, remakes only after a yes to the price, and at most two tries per item. Loaded by those playbooks; not for direct use.
skills/marketing/ on GitHub (opens in a new tab)honest-review/ SKILL.md -
improve-search-visibility-citation-check
Step of the improve-search-visibility playbook: runs the agreed buyer questions on AI and Google surfaces, records every run and scores how often the brand is named. Run improve-search-visibility instead; not for direct use.
skills/marketing/ on GitHub (opens in a new tab)improve-search-visibility-citation-check/ SKILL.md -
improve-search-visibility-entity-footprint
Step of the improve-search-visibility playbook: checks the profiles answer engines read, plus local listings and reviews, against the brand's facts and writes corrections. Run improve-search-visibility instead; not for direct use.
skills/marketing/ on GitHub (opens in a new tab)improve-search-visibility-entity-footprint/ SKILL.md -
improve-search-visibility-fix-writer
Step of the improve-search-visibility playbook: turns one ranked fix into paste-ready site copy or code with owner, risk and undo, and writes page briefs. Run improve-search-visibility instead; not for direct use.
skills/marketing/ on GitHub (opens in a new tab)improve-search-visibility-fix-writer/ SKILL.md -
improve-search-visibility-page-and-foundation-check
Step of the improve-search-visibility playbook: audits site indexing, crawling, technical and page issues at the requested scope, or checks pages behind lost visibility questions. Run improve-search-visibility instead; not for direct use.
skills/marketing/ on GitHub (opens in a new tab)improve-search-visibility-page-and-foundation-check/ SKILL.md -
improve-search-visibility-question-set
Step of the improve-search-visibility playbook: drafts and scores the buyer-question set in AI and Google forms and groups it into page clusters. Run improve-search-visibility instead; not for direct use.
skills/marketing/ on GitHub (opens in a new tab)improve-search-visibility-question-set/ SKILL.md
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Review before you install
A skill is a set of instructions and scripts your agent will follow, and it can run code on your machine. Read the SKILL.md and any scripts first — this listing is not a security review.