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Updated 6d ago

by nowork-studio

notfair-plugin

Open-source SEO, GEO, and marketing skills for AI agents.

  • Active — Updated in the last 14 days
Works with
  • Claude
View on GitHub (opens in a new tab)

4.1k GitHub stars (4,113)

+214 in 30 days

Stars gained per day · daily snapshots since Sep 26
Stars gained per day, Sep 26 to Nov 5: +247 in total; the busiest day was Oct 21 with +34 stars.Sep 27: +1 starsSep 28: +5 starsSep 29: +8 starsSep 30: +3 starsOct 1: +1 starsOct 2: +2 starsOct 3: 0 starsOct 4: +7 starsOct 5: +3 starsOct 6: +3 starsOct 7: +5 starsOct 8: +4 starsOct 9: +3 starsOct 10: +2 starsOct 11: +3 starsOct 12: +4 starsOct 13: +8 starsOct 14: +5 starsOct 15: +3 starsOct 16: +7 starsOct 17: +9 starsOct 18: +2 starsOct 19: +5 starsOct 20: +3 starsOct 21: +34 starsOct 22: +12 starsOct 23: +33 starsOct 24: +12 starsOct 25: +3 starsOct 26: +6 starsOct 27: +2 starsOct 28: +6 starsOct 29: +6 starsOct 30: +9 starsOct 31: +2 starsNov 1: +5 starsNov 2: +1 starsNov 3: +3 starsNov 4: +4 starsNov 5: +13 stars
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PeriodNew stars
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Nov 5+13
  • 30 skills (30 skills found in its SKILL.md files)
  • 518 forks (518 forks)
  • 6d ago last update (Last updated 6d ago)

Install

Skills CLI

npx skills add nowork-studio/notfair-plugin

Asks which skills and agents to install. Just one: npx skills add nowork-studio/notfair-plugin --skill backlink-audit — add -g for every project.

Claude Code

git clone https://github.com/nowork-studio/notfair-plugincp -r "notfair-plugin/skills/backlink-audit" ~/.claude/skills/

Copies the backlink-audit skill into ~/.claude/skills/ for every project (use .claude/skills/ for one project). Repeat for the other skills listed below.

Plugin

/plugin marketplace add nowork-studio/notfair-plugin

Run inside Claude Code if the repository ships a plugin marketplace, then pick plugins from /plugin.

Skills can run code on your machine — read the SKILL.md first.

What it does

In the author's own words, from each skill's SKILL.md — showing the first 30 of 48 files.

  • backlink-audit

    Backlink / off-page SEO audit. Works WITHOUT a paid tool by default — it uses the Google Search Console Links report (your top linking sites, most-linked pages, and anchor text) plus any backlink export the user provides (Ahrefs / Semrush / Majestic / DataForSEO CSV). Analyzes referring-domain profile, anchor-text distribution (over-optimized / spammy patterns), most-linked pages vs. money pages…

    skills/backlink-audit/SKILL.md on GitHub (opens in a new tab)

  • broken-link-checker

    Scans a website to find broken links (404s, 500s). Crawls internal pages, identifies broken outbound links, and reports source pages for easy fixing. Use this when the user asks to "check for broken links", "find 404s", "audit my links", or "is my site healthy".

    skills/broken-link-checker/SKILL.md on GitHub (opens in a new tab)

  • competitor-pages

    Competitor page gap analysis — take a query you want to win and the pages currently outranking you, and produce a concrete brief on what to add or change to compete. Compares content depth and coverage (subtopics they cover that you don't), structure (headings, format, tables, media), search-intent match, E-E-A-T signals, schema/rich-result eligibility, internal linking, and on-page optimization…

    skills/competitor-pages/SKILL.md on GitHub (opens in a new tab)

  • content-planner

    GSC-driven content calendar. Pulls real Search Console data, finds the highest click-potential opportunities (striking-distance queries at positions 5-20, unanswered query intent, related-keyword expansions), and produces a dated, prioritized content calendar — ready to hand to /content-writer. Use when the user asks "plan my content", "what should I write next", "content calendar", "content plan…

    skills/content-planner/SKILL.md on GitHub (opens in a new tab)

  • content-writer

    Write SEO-optimized blog posts, landing pages, and content improvements following Google's E-E-A-T and Helpful Content guidelines. Handles new content creation from a keyword or topic, and improving existing pages. Use when asked to "write a blog post", "create a landing page", "improve this page", "write content about X", "content for keyword X", "draft an article", "blog post about", "landing p…

    skills/content-writer/SKILL.md on GitHub (opens in a new tab)

  • ecommerce-seo

    E-commerce SEO audit for online stores (WooCommerce, Shopify, Magento, custom). Covers category / product listing pages (PLP), product detail pages (PDP), faceted navigation and its crawl-budget and duplicate-content traps, pagination, canonicals for variants and filters, out-of-stock / discontinued products, internal linking and breadcrumbs, and Product / Offer / Review / AggregateRating / Bread…

    skills/ecommerce-seo/SKILL.md on GitHub (opens in a new tab)

  • gemini

    Cross-model second opinion from Google Gemini — a different AI reviewing the same changes, with deep Google ecosystem knowledge. Three modes: review (pass/fail gate for Google Ads campaigns, SEO metadata, or code), challenge (adversarial stress-test that tries to break your changes), and consult (open Q&A with Gemini on Google Ads strategy, SEO best practices, or implementation questions). Use wh…

    skills/gemini/SKILL.md on GitHub (opens in a new tab)

  • geo-optimizer

    Generative Engine Optimization (GEO) — make content rank in AI search answers from ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Audits existing content, rewrites for AI citation, and produces per-engine strategy. Use when asked to "optimize for AI search", "rank in ChatGPT", "GEO audit", "improve AI citations", "rank in Perplexity", "AI Overview optimization", "AI Overview rankin…

    skills/geo-optimizer/SKILL.md on GitHub (opens in a new tab)

  • gohighlevel

    Operate connected GoHighLevel CRM accounts through the NotFair MCP. Use for GoHighLevel, HighLevel, GHL contacts, conversations, opportunities, calendars, pipelines, tags, tasks, forms, invoices, products, or approved CRM changes.

    skills/gohighlevel/SKILL.md on GitHub (opens in a new tab)

  • google-ads-assets

    Plan, validate, and safely publish Google Ads assets, including sitelinks, callouts, structured snippets, image assets, and Performance Max asset briefs. Use when asked for Google Ads assets, ad extensions, sitelinks, callouts, snippets, image assets, Performance Max assets, PMax creative, or an asset audit.

    skills/google-ads-assets/SKILL.md on GitHub (opens in a new tab)

  • google-ads-audit

    Google Ads account audit and business context setup. Use for account-health audits and business-context setup. Trigger on "audit my ads", "ads audit", "set up my ads", "onboard", "account overview", "how's my account", "ads health check", "what should I fix in my ads", or when the user is new to NotFair and hasn't run an audit before.

    skills/google-ads-audit/SKILL.md on GitHub (opens in a new tab)

  • google-ads-copy

    Generate and A/B test Google Ads copy. Use when asked to write ad copy, headlines, descriptions, create ad variants, test ad messaging, improve CTR, or generate RSA (Responsive Search Ad) components. Trigger on "ad copy", "write ads", "headlines", "descriptions", "RSA", "responsive search ad", "ad text", "ad creative", "improve CTR", "ad A/B test", "ad variants", "write me an ad", "ad variation e…

    skills/google-ads-copy/SKILL.md on GitHub (opens in a new tab)

  • google-ads-landing

    Score and diagnose Google Ads landing pages. Use when asked to audit a landing page, check landing page quality, diagnose high-CTR but low-conversion-rate ad groups, improve Quality Score's Landing Page Experience component, or compare an ad group's messaging against its landing page. Trigger on "landing page audit", "landing page score", "landing page quality", "why is my conversion rate low", "…

    skills/google-ads-landing/SKILL.md on GitHub (opens in a new tab)

  • google-ads

    Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline conversions. Use for any mention of Google Ads, CPA, ROAS, ad spend, or campaign settings.

    skills/google-ads/SKILL.md on GitHub (opens in a new tab)

  • google-analytics

    Analyze connected Google Analytics 4 traffic, acquisition, engagement, landing pages, ecommerce, events, and conversions, and safely manage supported GA4 key events or custom dimensions through NotFair MCP. Use for GA4, Google Analytics, traffic or conversion drops, channel attribution, realtime activity, report requests, measurement configuration, or Analytics MCP setup.

    skills/google-analytics/SKILL.md on GitHub (opens in a new tab)

  • hreflang-international

    International / multilingual SEO audit focused on hreflang correctness: missing or broken return tags, wrong language/region codes, missing x-default, self-referencing errors, hreflang vs canonical conflicts, and inconsistent signals across HTML head, HTTP headers and XML sitemap. Also reviews URL structure (ccTLD vs subdirectory vs subdomain), language targeting and geo signals. Use whenever the…

    skills/hreflang-international/SKILL.md on GitHub (opens in a new tab)

  • image-seo

    Image SEO audit — make a site's images discoverable in Google Images and stop them from dragging down Core Web Vitals. Audits alt text quality and coverage, descriptive file names, modern formats (WebP/AVIF), dimensions and compression, responsive srcset, lazy-loading, explicit width/height (CLS), image sitemaps, and ImageObject structured data. Use this skill whenever the user asks about image S…

    skills/image-seo/SKILL.md on GitHub (opens in a new tab)

  • keyword-research

    Discover, analyze, and prioritize keywords for SEO and GEO content strategies from a seed keyword or niche. Identifies high-value opportunities based on search volume, competition, intent, and business relevance. Generates topic clusters. For building a dated editorial calendar from your own Search Console data, use `content-planner` instead — this skill is seed-driven keyword discovery, not cale…

    skills/keyword-research/SKILL.md on GitHub (opens in a new tab)

  • local-seo

    Local SEO and Google Business Profile audit: diagnose why a business isn't ranking in the local pack / map results and produce a fix plan. Covers GBP completeness, NAP (name/address/phone) consistency across the site and citations, local pack and "near me" ranking factors, review velocity and responses, local landing pages, service-area pages, and LocalBusiness JSON-LD. Use whenever the user asks…

    skills/local-seo/SKILL.md on GitHub (opens in a new tab)

  • meta-ads-audit

    Meta Ads (Facebook + Instagram) account audit and business context setup. Use for account-health audits and business-context setup. Trigger on "audit my Meta ads", "audit my Facebook ads", "Meta ads audit", "set up my Meta ads", "onboard Meta", "Meta account overview", "how's my Meta account", "Meta health check", "what should I fix in my Facebook ads", or when the user is new to NotFair Meta and…

    skills/meta-ads-audit/SKILL.md on GitHub (opens in a new tab)

  • meta-ads-creative

    Create evidence-based Meta ad creative briefs, copy angles, and testable asset concepts for Facebook and Instagram. Use when asked for Meta ad creative, Facebook ads copy, Instagram ad assets, UGC concepts, creative briefs, new ad concepts, or creative refreshes.

    skills/meta-ads-creative/SKILL.md on GitHub (opens in a new tab)

  • meta-ads

    Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads. Use for any mention of Meta Ads, Facebook Ads, Instagram Ads, ROAS, CPM, ad spend, or campaign settings on Meta.

    skills/meta-ads/SKILL.md on GitHub (opens in a new tab)

  • meta-tags-optimizer

    Optimize title tags, meta descriptions, Open Graph, and Twitter cards for maximum click-through rate. Generates multiple A/B test variations with character counting and SERP preview. Use when asked to "optimize title tag", "write meta description", "improve CTR", "Open Graph tags", "fix my meta tags", "social media preview", "my click rate is low", "title optimization", or any meta tag task.

    skills/meta-tags-optimizer/SKILL.md on GitHub (opens in a new tab)

  • paid-ads-amazon

    Plan and review Amazon Ads with margin-aware ACoS, product, and search-term guardrails. Use for Amazon advertising, Sponsored Products, Sponsored Brands, Sponsored Display, ASIN targeting, Amazon ACoS, or Amazon Ads performance exports.

    skills/paid-ads-amazon/SKILL.md on GitHub (opens in a new tab)

  • paid-ads-chatgpt

    Plan and review ChatGPT Ads experiments without assuming ad inventory, account access, or platform capabilities. Use for ChatGPT advertising, OpenAI ads, conversational ad concepts, ChatGPT campaign plans, or performance reviews from a verified export.

    skills/paid-ads-chatgpt/SKILL.md on GitHub (opens in a new tab)

  • paid-ads-creative

    Create grounded paid-media creative concepts, copy angles, refresh hypotheses, and measurable test briefs across advertising platforms. Use for ad copy, creative briefs, UGC concepts, headlines, creative fatigue, asset ideas, or a creative refresh.

    skills/paid-ads-creative/SKILL.md on GitHub (opens in a new tab)

  • paid-ads-guide

    Explain NotFair's paid-ads skills, installation, platform boundaries, account connections, and current product capabilities. Use for questions about how NotFair works, what it supports, how to install or connect it, plans or limits, or paid-media troubleshooting that is not an account-performance request.

    skills/paid-ads-guide/SKILL.md on GitHub (opens in a new tab)

  • paid-ads-integrations

    Discover, connect, and verify NotFair paid-ad integrations and their actual capabilities. Use when asked to connect an ad account, configure an ads MCP, check available tools, troubleshoot access, or determine whether NotFair can read or change a platform.

    skills/paid-ads-integrations/SKILL.md on GitHub (opens in a new tab)

  • paid-ads-launch

    Plan and prepare a new paid-media campaign or cross-channel test before it can spend. Use when asked to create, launch, start, set up, or allocate budget to an advertising campaign on any supported platform.

    skills/paid-ads-launch/SKILL.md on GitHub (opens in a new tab)

  • paid-ads-linkedin

    Audit, diagnose, plan, and safely operate connected LinkedIn Ads accounts through the NotFair MCP, with an export-based fallback. Use for LinkedIn advertising, sponsored content, lead-generation forms, job-title or company targeting, campaign groups, creatives, conversions, lead quality, budgets, bids, or approved LinkedIn campaign changes.

    skills/paid-ads-linkedin/SKILL.md on GitHub (opens in a new tab)

Review before you install

A skill is a set of instructions and scripts your agent will follow, and it can run code on your machine. Read the SKILL.md and any scripts first — this listing is not a security review.