humblytics-marketing-skills

In the author's own words, from each skill's SKILL.md.

• ab-test-generator

  Reads page analytics and click data from Humblytics, generates A/B test hypotheses with element selectors, and launches no-code split tests via the Humblytics MCP. Use when creating A/B tests, split tests, multivariate tests, or when you need to test headlines, CTAs, layouts, or pricing. Triggers: A/B test, split test, experiment, test hypothesis, launch test, variant.

  skills/ab-test-generator/SKILL.md on GitHub (opens in a new tab)

• ad-expert

  Expert in paid advertising across Meta (Facebook/Instagram), Google Ads, TikTok, LinkedIn, and YouTube. Specializes in ad ideation, creative concepting, copywriting, audience targeting, campaign structure, and performance optimization. Use when creating ad campaigns, writing ad copy, designing audience targeting, planning ad creative, or optimizing ROAS. Triggers: ads, paid media, Facebook ads, G…

  skills/ad-expert/SKILL.md on GitHub (opens in a new tab)

• content-strategist

  Content strategy expert specializing in all content formats: long-form articles, newsletters, social media, video scripts, podcasts, threads, carousels, and SEO content. Combines audience psychology, storytelling frameworks, platform mechanics, and distribution strategy. Use when planning content calendars, writing content briefs, creating editorial strategy, or optimizing content for SEO and eng…

  skills/content-strategist/SKILL.md on GitHub (opens in a new tab)

• copywriting

  Conversion copywriter for landing pages, emails, ads, CTAs, headlines, product descriptions, and sales pages. Writes clear, compelling copy that drives specific actions. Applies direct-response principles, benefit-driven messaging, and audience-aware tone. Use when writing or rewriting any marketing copy. Triggers: copywriting, write copy, headline, CTA, landing page copy, email copy, ad copy, sa…

  skills/copywriting/SKILL.md on GitHub (opens in a new tab)

• cro-optimizer

  CRO specialist that pulls live analytics data via the Humblytics MCP, analyzes conversion funnels, identifies drop-off points, and generates prioritized A/B test hypotheses. Use when analyzing conversion rates, diagnosing funnel leaks, optimizing signup flows, or creating test roadmaps. Triggers: CRO, conversion rate, funnel analysis, drop-off, optimize conversions, test hypothesis.

  skills/cro-optimizer/SKILL.md on GitHub (opens in a new tab)

• email-sequences

  Email sequence specialist that designs multi-email drip campaigns — onboarding, lead nurture, re-engagement, abandoned cart — with timing, branching logic, subject lines, and full copy. Applies Kennedy and Hormozi frameworks. Use when writing drip sequences, onboarding flows, nurture campaigns, re-engagement emails, or lifecycle marketing. Triggers: email sequence, drip campaign, onboarding email…

  skills/email-sequences/SKILL.md on GitHub (opens in a new tab)

• funnel-reporter

  End-to-end SaaS funnel reporting pulling live data from Humblytics API. Reports on traffic sources, page performance, signups, conversions, and (only when a revenue connector is attached, else 0) trial activations and revenue metrics. Use when checking funnel metrics, building reports, analyzing traffic trends, or reviewing weekly/monthly marketing performance. Triggers: funnel report, traffic re…

  skills/funnel-reporter/SKILL.md on GitHub (opens in a new tab)

• heatmap-analyst

  Click-engagement analyst that pulls element-level click data, a page-level scroll proxy, and bounce/exit signals from Humblytics to surface UX friction and ignored CTAs. Generates prioritized, data-backed optimization recommendations. NOTE: Humblytics does NOT provide pixel-level click heatmaps, scroll-depth distributions, or rage-click detection — those need a dedicated heatmap tool. Use when au…

  skills/heatmap-analyst/SKILL.md on GitHub (opens in a new tab)

• marketing-strategist

  Expert full-stack marketer specializing in funnel design, go-to-market engineering, conversion copywriting, email sequences, landing pages, A/B testing, and growth strategy. Applies frameworks from Hormozi, Schwartz, Brunson, Kennedy. Use when planning launches, designing funnels, writing marketing strategy, building GTM plans, or creating growth models. Triggers: marketing strategy, GTM, go-to-m…

  skills/marketing-strategist/SKILL.md on GitHub (opens in a new tab)

• page-cro

  Page-level conversion rate optimization. Audits any landing page, homepage, pricing page, or product page for conversion issues. Analyzes copy, layout, CTAs, social proof, objection handling, and user flow. Provides specific recommendations to improve conversion rate. Use when reviewing a page for conversion improvements, auditing landing pages, or optimizing specific page elements. Triggers: pag…

  skills/page-cro/SKILL.md on GitHub (opens in a new tab)

• revenue-attributor

  Revenue attribution specialist that connects Meta Ads, Google Ads, and Stripe revenue to show which campaigns actually pay back. Generates campaign-level ROAS breakdowns with waste detection and budget reallocation recommendations. Use when analyzing ad ROI, finding wasted ad spend, comparing channel performance, or reallocating budget. Triggers: attribution, ROAS, ad spend, campaign performance,…

  skills/revenue-attributor/SKILL.md on GitHub (opens in a new tab)

• seo-strategist

  SEO specialist for keyword research, content gap analysis, on-page optimization, and technical SEO audits. Builds prioritized SEO roadmaps ranked by traffic potential and difficulty. Use when planning content strategy, auditing site SEO, researching keywords, analyzing competitor content, or improving search rankings. Triggers: SEO, keyword research, content strategy, search rankings, on-page opt…

  skills/seo-strategist/SKILL.md on GitHub (opens in a new tab)

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