skills

In the author's own words, from each skill's SKILL.md.

• competitive-asset-audit

  Audit a body of competitive content - battlecards, sales decks, comparison and alternatives pages, enablement, training, help-center copy - against current evidence, and produce the inventory of claims that are stale, unsupported, contradicted, or newly incomplete, ranked by exposure, with the assets each lives in and the owner or skill that should fix it. Use for "audit our competitive materials…

  skills/competitive-asset-audit/SKILL.md on GitHub (opens in a new tab)

• competitive-battlecard

  Create a reusable, evidence-backed competitive battlecard for sales, customer success, or product teams - a new card, or one rebuilt from scratch. Use when preparing an us-vs-them view for repeated use, supporting a recurring competitive sales motion, or compiling field-ready positioning, discovery questions, proof, and qualification guidance across deals. For one live buyer objection or "what do…

  skills/competitive-battlecard/SKILL.md on GitHub (opens in a new tab)

• competitive-deal-prep

  Prepare an account team for one specific competitive opportunity - the deal state, who they are actually up against, what the buyer said matters in their own words, the three questions that decide the next meeting, proof that fits this account, and the risks and unknowns - from current market truth plus CRM, call, and account context. Use for "prep me for this deal", "we're up against Northwind a…

  skills/competitive-deal-prep/SKILL.md on GitHub (opens in a new tab)

• competitive-deep-dive

  Build an evidence-backed, current understanding of a competitor or alternative, including who they serve, positioning, product, pricing, packaging, recent changes, strengths, weaknesses, customer perception, and implications for the home product. Use when a PMM needs to get fully up to speed on one company, prepare a teardown, investigate a new or rising competitor, establish a reusable competito…

  skills/competitive-deep-dive/SKILL.md on GitHub (opens in a new tab)

• competitive-enablement-refresh

  Work out what existing competitive sales enablement needs to change now - after a competitor move, a run of field questions, a request from sales, or on a cadence - and draft the update. The deliverable is the changed lines with their proof and date, for a single battlecard, talk track or deck as readily as a set - checks whether sections still hold up, classifies each as current, stale, unsuppor…

  skills/competitive-enablement-refresh/SKILL.md on GitHub (opens in a new tab)

• competitive-executive-market-brief

  Prepare a concise, decision-oriented market and competitive brief for executives, leadership reviews, QBRs, board preparation, strategy discussions, or major planning moments. Use when leadership needs the few market changes, competitor moves, risks, opportunities, and decision questions that matter, with evidence and explicit uncertainty rather than a long CI report.

  skills/competitive-executive-market-brief/SKILL.md on GitHub (opens in a new tab)

• competitive-launch-readiness

  Prepare, pressure-test, or refresh a product or feature launch against current competitors, alternatives, market expectations, pricing, positioning, and recent market changes. Use when planning a launch, reviewing a launch brief, creating competitive launch guidance, preparing enablement, asking how a new release should be framed relative to the market, or judging whether a capability is parity,…

  skills/competitive-launch-readiness/SKILL.md on GitHub (opens in a new tab)

• competitive-market-briefing

  Turn recent competitor and category movement into a calm, prioritized PMM briefing with what changed, why it may matter, evidence, freshness, and follow-up questions. Use for weekly or monthly market updates, Slack or email briefings, recurring competitive reviews, or whenever a team needs a high-signal summary of recent movement without a raw alert stream.

  skills/competitive-market-briefing/SKILL.md on GitHub (opens in a new tab)

• competitive-market-shift-analysis

  Determine whether a pattern of competitor, category, technology, buyer, pricing, or positioning signals represents noise, an isolated move, an emerging market shift, or an established change in expectations. Use when a PMM asks what a cluster of changes means, whether a trend is real, how much attention it deserves, or what evidence should trigger a response.

  skills/competitive-market-shift-analysis/SKILL.md on GitHub (opens in a new tab)

• competitive-messaging-audit

  Pressure-test current messaging - a homepage, a message hierarchy, a pitch, a product page, campaign copy - against the company's positioning, the words customers actually use, what competitors now say, and recent market movement. Says what still works, what has become generic because competitors converged on it, where the language does not match how buyers talk, which claims are true but unprove…

  skills/competitive-messaging-audit/SKILL.md on GitHub (opens in a new tab)

• competitive-objection-response

  Handle one live competitive objection from a buyer, prospect, rep, or account with current facts, a concise response posture, discovery questions, supportable proof, and honest qualification. Use for "what do I say?", "the buyer just said...", competitor claims about price, features, integrations, security, implementation, or value, and other immediate objection-handling moments - including when…

  skills/competitive-objection-response/SKILL.md on GitHub (opens in a new tab)

• competitive-poc-rfp-plan

  Plan a head-to-head evaluation - a POC, POV, pilot, bake-off, or RFP response - against a competitor or competitive set, with the buyer's requirements mapped, table stakes separated from the criteria that will decide it, each differentiator tied to a proof event, the questions that expose real trade-offs, where the competitor is stronger, and the conditions under which the team should not proceed…

  skills/competitive-poc-rfp-plan/SKILL.md on GitHub (opens in a new tab)

• competitive-positioning

  Develop, pressure-test, or refresh product positioning against the alternatives customers actually consider. Use when defining a market position, revising positioning after competitor or category changes, preparing a positioning brief, clarifying differentiation, or testing whether current messaging still reflects customer value and the competitive landscape.

  skills/competitive-positioning/SKILL.md on GitHub (opens in a new tab)

• competitive-pricing-packaging-review

  Analyze or pressure-test the home product's own pricing and packaging using current competitor offers, recent pricing changes, customer and deal evidence, and company context. Use when the deliverable is a monetization decision - reviewing a pricing change, planning packaging, deciding whether the company should respond to a competitor price move, or asking what market evidence should inform pric…

  skills/competitive-pricing-packaging-review/SKILL.md on GitHub (opens in a new tab)

• competitive-roadmap-review

  Turn market and customer evidence into product questions worth investigating - for a product area or a roadmap under review - without treating competitor features as a roadmap. Establishes what competitors actually did and whether it is independent and buyer-relevant, pulls the company's own customer evidence for the same need, checks whether the problem is already solved another way, and frames…

  skills/competitive-roadmap-review/SKILL.md on GitHub (opens in a new tab)

• competitive-win-loss-analysis

  Explain repeated competitive outcomes - why deals are won or lost against a competitor or across a period - from buyer and deal evidence rather than rep folklore, with the cohort defined, buyer-stated reasons separated from rep-entered ones, patterns counted without erasing the cases that contradict them, sample size and bias labeled, and hypotheses to test instead of invented causes. Use for "wh…

  skills/competitive-win-loss-analysis/SKILL.md on GitHub (opens in a new tab)

No skill matches that filter.

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