gtm-skills

In the author's own words, from each skill's SKILL.md — showing the first 30 of 211 files.

• abm-1-to-1

  Execute Strategic ABM (1-to-1) for 5-15 high-value accounts — custom microsites, executive engagement, direct mail, board-level connections, custom content. Triggers on: "1-to-1 ABM", "strategic ABM", "custom ABM", "key account marketing", "named account".

  skills/abm/abm-1-to-1/SKILL.md on GitHub (opens in a new tab)

• abm-1-to-few

  Execute ABM at Scale (1-to-few) for 15-50 clustered accounts — semi-custom campaigns, industry-specific content, persona-based plays. Triggers on: "1-to-few ABM", "ABM scale", "cluster ABM", "industry ABM".

  skills/abm/abm-1-to-few/SKILL.md on GitHub (opens in a new tab)

• abm-1-to-many

  Execute Programmatic ABM (1-to-many) for 50-200+ accounts — automated personalization, scaled outbound, lookalike expansion. Triggers on: "1-to-many ABM", "programmatic ABM", "scaled ABM", "automated ABM".

  skills/abm/abm-1-to-many/SKILL.md on GitHub (opens in a new tab)

• abm-strategy

  Design and execute Account-Based Marketing strategy — tier selection, account scoring, channel orchestration, BDR alignment, measurement framework. Triggers on: "ABM strategy", "account based marketing", "ABM playbook", "design ABM", "target accounts", "ABSD", "account based sales development", "Lars Nilsson".

  skills/abm/abm-strategy/SKILL.md on GitHub (opens in a new tab)

• account-selection

  Select and prioritize target accounts for ABM programs — scoring models, tier assignment, TAM segmentation. Triggers on: "account selection", "target account list", "tier accounts", "prioritize accounts", "TAM segmentation".

  skills/abm/account-selection/SKILL.md on GitHub (opens in a new tab)

• multi-thread-orchestration

  Orchestrate multi-threaded ABM engagement across buying committee members — stakeholder mapping, parallel plays, ghost node detection. Triggers on: "multi-thread", "stakeholder map", "buying committee", "deal mapping".

  skills/abm/multi-thread-orchestration/SKILL.md on GitHub (opens in a new tab)

• strategic-gifting

  Strategic B2B gifting — John Ruhlin Giftology, Sendoso/Alyce/Reachdesk platforms, buyer gifting compliance, ABM tier budgets, gifting sequences, and CRM tracking. Use when sending executive gifts, direct mail, Sendoso campaigns, or designing gift plays for target accounts. Triggers on: "Sendoso", "Giftology", "strategic gifting", "corporate gifts sales", "ABM gifts", "direct mail gift", "buyer gi…

  skills/abm/strategic-gifting/SKILL.md on GitHub (opens in a new tab)

• 1p-tagging-pixels

  Set up first-party tracking and analytics — website pixels, conversion tracking, UTM architecture, cookie consent, server-side tagging vs client-side, 1P vs 3P data strategy, and identity resolution. Use when setting up tracking, implementing pixels, building attribution, or preparing for privacy-first measurement. Triggers on: "pixel", "tracking", "conversion tracking", "first-party data", "serv…

  skills/analytics/1p-tagging-pixels/SKILL.md on GitHub (opens in a new tab)

• a-b-testing

  Design statistically sound GTM experiments for copy, channels, landing pages, sequencing, pricing, and funnel conversion. Produces hypothesis, sample-size logic, success metrics, test plan, analysis method, and scale/stop/kill recommendation. Use when planning A/B tests, split tests, or experiment roadmaps.

  skills/analytics/a-b-testing/SKILL.md on GitHub (opens in a new tab)

• attribution

  Build practical B2B attribution models across first touch, lead creation, opportunity creation, multi-touch, account-based influence, and sales-sourced revenue. Produces model comparison, UTM governance, source-of-truth rules, and channel ROI view. Use when marketing and sales disagree on source or ROI.

  skills/analytics/attribution/SKILL.md on GitHub (opens in a new tab)

• campaign-analytics

  Analyze campaign performance from deliverability through revenue: delivery, engagement, replies, meetings, SQOs, pipeline, CAC, and payback. Produces diagnostic scorecard, root-cause analysis, benchmark comparison, and next-action plan. Use when deciding whether to scale, fix, or kill campaigns.

  skills/analytics/campaign-analytics/SKILL.md on GitHub (opens in a new tab)

• deliverability-monitoring

  Monitor outbound deliverability health across domains, inboxes, DNS, bounces, spam placement, reply rates, and reputation signals. Produces alert thresholds, dashboard spec, weekly QA checklist, and remediation playbook. Use when inboxing drops, bounce rates rise, campaigns underperform, or new infrastructure launches.

  skills/analytics/deliverability-monitoring/SKILL.md on GitHub (opens in a new tab)

• event-analytics

  Customer event analytics across every GTM system — Intercom, Zendesk, Salesforce, HubSpot, Segment, Amplitude, Mixpanel, PostHog, and custom event pipelines. Covers event taxonomy design, tracking implementation, event-driven workflows, and unified customer views. Use when implementing event tracking, building a customer data pipeline, or designing event-driven GTM automations. Triggers on: "even…

  skills/analytics/event-analytics/SKILL.md on GitHub (opens in a new tab)

• growth-experimentation

  Build a growth experimentation system — ICE scoring, growth sprints, experiment design, statistical significance, and learning repositories. Use when building an experimentation program, running growth sprints, prioritizing tests, or establishing a data-driven growth culture. Triggers on: "experimentation", "growth experiments", "A/B testing program", "ICE scoring", "growth sprint", "experiment d…

  skills/analytics/growth-experimentation/SKILL.md on GitHub (opens in a new tab)

• gtm-metrics

  Build a GTM metrics system for SaaS: funnel conversion, pipeline velocity, win rates, CAC, payback, NRR, sales efficiency, growth accounting, and executive dashboards. Use when creating metrics dashboards, board reports, revenue reviews, operating cadence, or diagnosing growth constraints.

  skills/analytics/gtm-metrics/SKILL.md on GitHub (opens in a new tab)

• gtm-system-architecture

  Design a complete GTM operating system — revenue model, data model, operating model, growth model, and GTM model per WbD's 6-model framework. Use when designing a GTM system from scratch, auditing an existing one, or aligning teams around a unified revenue architecture. Triggers on: "GTM system", "revenue architecture", "operating model", "GTM model", "revenue system", "go-to-market design", "GTM…

  skills/analytics/gtm-system-architecture/SKILL.md on GitHub (opens in a new tab)

• marketing-strategy

  Build complete B2B marketing strategies — channel mix, budget allocation, content strategy, demand generation, brand building, and measurement framework. Use when building a marketing plan, allocating marketing budget, designing multi-channel campaigns, or creating a marketing operating system. Triggers on: "marketing strategy", "marketing plan", "demand generation", "brand strategy", "marketing…

  skills/analytics/marketing-strategy/SKILL.md on GitHub (opens in a new tab)

• paid-advertising

  Build and manage paid advertising campaigns across B2B platforms — LinkedIn Ads, Google Ads, Meta (Facebook/Instagram) Ads, TikTok Ads, and programmatic. Use when launching paid campaigns, allocating ad budget, selecting platforms, or optimizing paid acquisition. Triggers on: "paid ads", "LinkedIn ads", "Google Ads", "Meta ads", "Facebook ads", "TikTok ads", "advertising", "paid acquisition", "ad…

  skills/analytics/paid-advertising/SKILL.md on GitHub (opens in a new tab)

• proactive-alerts

  Set up proactive GTM alert systems — CRM pipeline alerts, buying signal notifications, Slack/email routing, risk scoring. Use when building alert systems, monitoring pipeline health, detecting buying signals, or setting up automated notifications for GTM teams. Triggers on: "alerts", "notifications", "pipeline alerts", "signal alerts", "monitor pipeline", "deal alerts", "Slack alerts", "pipeline…

  skills/analytics/proactive-alerts/SKILL.md on GitHub (opens in a new tab)

• tracking-plan

  Master analytics tracking plan for PLG and B2B SaaS — unified event taxonomy, pixel strategy (1P and 3P tagging), marketing attribution architecture, CDP implementation (Segment, Rudderstack), product analytics (Amplitude, Mixpanel, PostHog), CRM tracking (HubSpot, Salesforce), and analytics infrastructure design. Use when building a complete tracking plan, designing analytics architecture, imple…

  skills/analytics/tracking-plan/SKILL.md on GitHub (opens in a new tab)

• ai-sdr-setup

  Deploy AI SDR agents safely and effectively — vendor selection, pilot scope, guardrails, signal routing, human handoff design, QA review, and performance metrics. Use when setting up 11x, Artisan, AiSDR, Jason AI, or any automated SDR workflow for outbound prospecting.

  skills/automation/ai-sdr-setup/SKILL.md on GitHub (opens in a new tab)

• api-enrichment

  Build API-first enrichment pipelines — provider selection, batching, retries, rate limits, idempotency, webhooks, cost tracking, and CRM writes. Use when integrating enrichment APIs directly into GTM systems or replacing manual data workflows with programmatic pipelines.

  skills/automation/api-enrichment/SKILL.md on GitHub (opens in a new tab)

• attio-setup

  Set up Attio for B2B SaaS GTM — programmable CRM, custom objects, workflow automation, enrichment integration, and real-time collaboration. Use when configuring Attio for sales, building a programmable CRM, or migrating from HubSpot/Salesforce. Triggers on: "Attio setup", "configure Attio", "Attio CRM", "Attio pipeline", or any Attio configuration request.

  skills/automation/attio-setup/SKILL.md on GitHub (opens in a new tab)

• clay-automation

  Build production-grade Clay enrichment workflows — table architecture, waterfall configuration, Claygent AI research, Sculptor table building, CRM push with clay_status properties, credit optimization. Use when building Clay tables, configuring enrichment waterfalls, setting up Claygent, or automating GTM workflows in Clay. Triggers on: "Clay", "Clay workflow", "Clay table", "Claygent", "Sculptor…

  skills/automation/clay-automation/SKILL.md on GitHub (opens in a new tab)

• crm-integration

  Configure CRM systems for GTM — lifecycle stages, deal stages, field ownership, enrichment sync, dedupe, required fields, and reporting. Use when setting up HubSpot, Salesforce, Attio, or any CRM integration for sales and marketing teams.

  skills/automation/crm-integration/SKILL.md on GitHub (opens in a new tab)

• hubspot-setup

  Set up HubSpot for B2B SaaS GTM — CRM configuration, deal pipelines, lifecycle stages, marketing automation, sequences, reporting dashboards, and enrichment integration. Use when configuring HubSpot for sales, marketing, or revops. Triggers on: "HubSpot setup", "configure HubSpot", "HubSpot CRM", "HubSpot pipeline", "HubSpot marketing", or any HubSpot configuration request.

  skills/automation/hubspot-setup/SKILL.md on GitHub (opens in a new tab)

• mcp-setup

  Configure Model Context Protocol servers for GTM workflows — server selection, tool scope, permissions, guardrails, observability, and multi-tool orchestration. Use when connecting CRM, enrichment, sequencing, analytics, or support tools to AI agents through MCP.

  skills/automation/mcp-setup/SKILL.md on GitHub (opens in a new tab)

• n8n-automation

  Build n8n workflows for GTM automation — triggers, webhook-to-enrichment-to-CRM pipelines, error handling, Clay export replacement for complex cases. Use when building n8n workflows or automating GTM processes beyond Clay.

  skills/automation/n8n-automation/SKILL.md on GitHub (opens in a new tab)

• salesforce-setup

  Set up Salesforce for B2B SaaS GTM — object model, opportunity pipelines, lead management, reports and dashboards, automation (Flows), and enrichment integration. Use when configuring Salesforce for sales or revops. Triggers on: "Salesforce setup", "configure Salesforce", "Salesforce CRM", "Salesforce pipeline", "Salesforce automation", or any Salesforce configuration request.

  skills/automation/salesforce-setup/SKILL.md on GitHub (opens in a new tab)

• skills-lock

  Generate and verify a deterministic SHA-256 inventory for every packaged file in an Agent Skills repository. Use when creating skills.lock, checking repository integrity, reviewing artifact coverage, detecting uncommitted generated drift, or designing CI gates for a skill catalog.

  skills/automation/skills-lock/SKILL.md on GitHub (opens in a new tab)

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