Updated 6mo ago
by Othmane-Khadri
gtm-engineer-playbook
10 installable Claude Code skills that turn your terminal into a GTM command center. ICP building, signal scanning, lead scoring, outreach sequences, battlecards. Built by Earleads.
58 GitHub stars (58)
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- 10 skills (10 skills found in its SKILL.md files)
- 11 forks (11 forks)
- 6mo ago last update (Last updated 6mo ago)
Install
Skills CLI
npx skills add Othmane-Khadri/gtm-engineer-playbook
Asks which skills and agents to install. Just one: npx skills add Othmane-Khadri/gtm-engineer-playbook --skill account-research-brief — add -g for every project.
Claude Code
git clone https://github.com/Othmane-Khadri/gtm-engineer-playbookcp -r "gtm-engineer-playbook/.claude/skills/gtm-playbook/account-research-brief" ~/.claude/skills/
Copies the account-research-brief skill into ~/.claude/skills/ for every project (use .claude/skills/ for one project). Repeat for the other skills listed below.
Plugin
/plugin marketplace add Othmane-Khadri/gtm-engineer-playbook
Run inside Claude Code if the repository ships a plugin marketplace, then pick plugins from /plugin.
Skills can run code on your machine — read the SKILL.md first.
What it does
In the author's own words, from each skill's SKILL.md.
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account-research-brief
Use when preparing to engage a target account, researching a company before outreach, or building pre-call intelligence. Triggers: 'research this company', 'account brief for [company]', 'company research', 'what do I need to know about [company]', 'pre-outreach research'.
.claude/skills/gtm-playbook/account-research-brief/SKILL.md on GitHub (opens in a new tab) -
agent-architecture-planner
Use when designing an autonomous agent, planning agent architecture, building a scheduled automation, or creating a Claude Code agent workflow. Triggers: 'design an agent', 'build an automation', 'agent architecture', 'automate this workflow', 'create a scheduled agent', 'shell script agent'.
.claude/skills/gtm-playbook/agent-architecture-planner/SKILL.md on GitHub (opens in a new tab) -
competitive-battlecard-generator
Use when analyzing competitors, creating sales battlecards, building competitive positioning, preparing for competitive deals, or updating competitive intelligence. Triggers: 'battlecard for [competitor]', 'competitive analysis of [competitor]', 'how do we beat [competitor]', 'compare us to [competitor]', 'competitive intel', 'win against [competitor]'.
.claude/skills/gtm-playbook/competitive-battlecard-generator/SKILL.md on GitHub (opens in a new tab) -
crm-hygiene-scanner
Use when auditing CRM data quality, finding duplicate records, identifying stale leads, cleaning pipeline data, or improving data hygiene. Triggers: 'clean my CRM', 'audit CRM data', 'find duplicates', 'CRM hygiene', 'data quality check', 'stale leads', 'pipeline cleanup'.
.claude/skills/gtm-playbook/crm-hygiene-scanner/SKILL.md on GitHub (opens in a new tab) -
icp-architect
Use when building or refining an Ideal Customer Profile (ICP), defining target personas, mapping buyer psychographics, or discovering where prospects gather online. Triggers: 'build my ICP', 'define target customer', 'who should I sell to', 'refine ICP', 'persona mapping'.
.claude/skills/gtm-playbook/icp-architect/SKILL.md on GitHub (opens in a new tab) -
meeting-prep-brief
Use when preparing for a sales meeting, discovery call, demo, or customer check-in. Triggers: 'prep me for a meeting with [company]', 'meeting brief for [company]', 'pre-call prep', 'I have a call with [contact] at [company]', 'meeting prep', 'call prep'.
.claude/skills/gtm-playbook/meeting-prep-brief/SKILL.md on GitHub (opens in a new tab) -
outreach-sequence-builder
Use when creating outreach sequences, writing cold email campaigns, building multi-channel cadences, designing follow-up flows, or crafting signal-triggered messages. Triggers: 'build an outreach sequence', 'write a cold email sequence', 'create a cadence', 'outreach for [signal]', 'email sequence', 'follow-up sequence', 'multi-channel outreach'.
.claude/skills/gtm-playbook/outreach-sequence-builder/SKILL.md on GitHub (opens in a new tab) -
qualification-scorer
Use when scoring leads, qualifying prospects, prioritizing pipeline, deciding which accounts to pursue, or building a lead scoring model. Triggers: 'score this lead', 'qualify this prospect', 'is this a good lead', 'lead scoring', 'prioritize my pipeline', 'qualification framework'.
.claude/skills/gtm-playbook/qualification-scorer/SKILL.md on GitHub (opens in a new tab) -
signal-scanner
Use when searching for buying signals, detecting intent data, scoring prospect readiness, or monitoring accounts for trigger events. Triggers: 'scan for signals', 'find buying signals', 'who is ready to buy', 'intent signals', 'signal scoring', 'account signals'.
.claude/skills/gtm-playbook/signal-scanner/SKILL.md on GitHub (opens in a new tab) -
weekly-gtm-report
Use when generating weekly GTM performance reports, summarizing pipeline activity, reviewing outreach metrics, or creating executive updates. Triggers: 'weekly report', 'GTM report', 'pipeline review', 'weekly update', 'outreach summary', 'Friday report'.
.claude/skills/gtm-playbook/weekly-gtm-report/SKILL.md on GitHub (opens in a new tab)
No skill matches that filter.
Review before you install
A skill is a set of instructions and scripts your agent will follow, and it can run code on your machine. Read the SKILL.md and any scripts first — this listing is not a security review.
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