non-coding-skills

In the author's own words, from each skill's SKILL.md — showing the first 30 of 38 files.

• aba-brand-system

  AI Builder Academy's brand and design system — colors, typography, voice/tone, components, icons, and copy patterns for aibuilder.academy and any ABA-branded surface (landing pages, decks, one-pagers, social graphics, emails, motion graphics). Use whenever Shaw is designing, mocking up, or reviewing anything that should look or sound like ABA. Triggers: "design a landing page for ABA", "make an A…

  aba-brand-system/SKILL.md on GitHub (opens in a new tab)

• animation-builder

  Build short motion-graphic animations (1–6 seconds) as B-roll overlays for talking-head YouTube videos — icon morphs, label fade-ins, diagrams that draw themselves, side-by-side comparisons, simple flow charts. Use this skill whenever the user asks to create, design, or render an animation, motion graphic, B-roll clip, explainer overlay, or any short visual that needs to be exported as an MP4. Tr…

  animation-builder/SKILL.md on GitHub (opens in a new tab)

• business-strategy

  Shaw's strategic thinking partner for AI Builder Academy business decisions. Use this skill whenever Shaw is thinking through business strategy, customer avatars, market positioning, pricing, go-to-market plans, outreach strategies, offers, funnels, or any high-level business decision. Triggers include: "let's think through," "help me figure out," "strategy session," "who should I target," "what…

  business-strategy/SKILL.md on GitHub (opens in a new tab)

• calendar-helper

  Create, reschedule, and delete events on Shaw's Google Calendar — and keep the matching Notion page in sync when one exists. Use this skill whenever Shaw wants to put something on the calendar, move an existing event, or cancel one. Triggers include: "schedule X", "create an event for", "put X on my calendar", "book a call with Y next Tuesday", "set up a 1:1 with", "another session with X next Sa…

  calendar-helper/SKILL.md on GitHub (opens in a new tab)

• conversion-copy

  Draft, sharpen, or diagnose copy whose job is conversion — landing pages, event registration pages (Luma), one-pagers, LinkedIn posts meant to sell, newsletters meant to sell, sales emails, and cold outreach DMs. Use whenever Shaw asks to write, rewrite, review, tighten, or critique conversion-focused copy. Triggers include "write the landing page", "draft the one-pager", "sharpen this headline",…

  conversion-copy/SKILL.md on GitHub (opens in a new tab)

• cost-optimizer

  Estimate the token usage and dollar cost of the CURRENT conversation, then translate it into a break-even wage (effective hourly cost) so the user can judge whether the task was worth it. Use whenever the user asks what a conversation cost, how many tokens it used, "was this worth it", "what's the break-even wage", "effective hourly cost", "run the cost estimate", "/cost", "estimate the tokens",…

  cost-optimizer/SKILL.md on GitHub (opens in a new tab)

• crm

  Use this skill whenever Shaw mentions leads, contacts, partners, sales pipeline activity, or anything CRM-related — even casually. Triggers include: "check my CRM", "update the CRM", "any updates on leads?", "add this person to the CRM", "review my pipeline", "follow up with X", "anyone worth following up with", "check active campaigns", "did anyone respond?", "cross-reference Gmail", "ABA contac…

  crm/SKILL.md on GitHub (opens in a new tab)

• email-helper

  Draft emails in Shaw's voice and handle any email-adjacent task. Use this skill ANY time Claude is composing or about to compose an email — drafting, replying, forwarding, or following up. The trigger is the next tool call: if it is `create_draft`, this skill should have been invoked first, EVEN when another skill (calendar-helper, crm, outreach, engagements, notion-helper, etc.) is already runni…

  email-helper/SKILL.md on GitHub (opens in a new tab)

• engagements

  Use this skill whenever Shaw mentions creating, updating, querying, or wrapping a paid client engagement. Triggers include: "create an engagement for X", "X just paid the invoice", "log the engagement", "what's the engagement ID for Y", "wrap up [Client Name]'s intensive", "mark X as delivered", "X's session moved", "fill in Stripe data for E###", "update engagement status", "look up the engageme…

  engagements/SKILL.md on GitHub (opens in a new tab)

• executive-briefing

  Generate Shaw's daily executive briefing by pulling today's tasks from his main Notion databases. Use this skill whenever Shaw asks for his daily briefing, rundown, what's on his plate, what he has going on today, or anything about reviewing his scheduled tasks for the day. Triggers include: "give me my briefing", "what do I have today", "daily rundown", "executive briefing", "what's on my plate"…

  executive-briefing/SKILL.md on GitHub (opens in a new tab)

• extract-chatgpt-transcript

  Extract the full text of a shared ChatGPT conversation and save it as a clean Markdown transcript. Use whenever Shaw shares a chatgpt.com/share/... link (or asks to "scrape this convo", "save this ChatGPT chat", "grab the transcript", "pull the full conversation", "copy this whole chat to a file"). Also fires when a naive copy/paste or reader-mode grab of a ChatGPT share only returns part of the…

  extract-chatgpt-transcript/SKILL.md on GitHub (opens in a new tab)

• google-drive-helper

  Navigate Shaw's Google Drive (aibuilder.academy workspace) — search, read file contents, navigate known folders, and avoid the connector's quirks. Use whenever Shaw asks to find a file in Drive, read a Google Doc/Sheet/Slide/PDF, look in a specific folder, pull form responses, locate something he uploaded, or do anything Drive-adjacent. Triggers include "find X in my drive", "what's in the forms…

  google-drive-helper/SKILL.md on GitHub (opens in a new tab)

• graphic-builder

  Build single-image graphics — social infographics, blog/slide diagrams, doc figures — authored as HTML and rendered to a 2x retina PNG via a headless-Chrome pipeline included with this skill. An infographic is just one mode; an embedded figure for a blog post or slide is another. Use whenever the user asks to make, design, build, or render an infographic, LinkedIn post graphic, social-feed still,…

  graphic-builder/SKILL.md on GitHub (opens in a new tab)

• keynote

  Read, create, and modify Apple Keynote (.key) presentations. Use when the user asks about .key files, wants summaries, needs to understand slide content, or wants to create/edit decks.

  keynote/SKILL.md on GitHub (opens in a new tab)

• linkedin-post-analytics

  Pull and analyze LinkedIn post performance data using Chrome tools. Use this skill whenever Shaw asks to check LinkedIn analytics, review post performance, compare posts across time periods, find top/bottom performers, compute engagement rates, or do any kind of LinkedIn content analysis. Triggers include "check my LinkedIn analytics", "how did my posts do", "LinkedIn performance", "post engageme…

  linkedin-post-analytics/SKILL.md on GitHub (opens in a new tab)

• linkedin-voice

  Shaw's LinkedIn writing voice, distilled from his top-performing posts (by reach and engagement) over the past year. Load this skill EVERY time you draft, edit, rewrite, or critique the text of a LinkedIn post for Shaw — whether he says "write a post", "draft this for LinkedIn", "punch up this hook", "does this sound like me?", or a post draft is a sub-step of another workflow (sfc-helper briefin…

  linkedin-voice/SKILL.md on GitHub (opens in a new tab)

• newsletter-writer

  Draft newsletters for Shaw's Kit list (The Data Entrepreneurs) in his exact voice and structure. Use this skill whenever Shaw asks to write, draft, edit, or repurpose a newsletter — including phrases like "write a newsletter", "draft a Kit broadcast", "turn this post into a newsletter", "weekly send", "newsletter idea", "make this a newsletter", "the next email to my list", or any reference to wr…

  newsletter-writer/SKILL.md on GitHub (opens in a new tab)

• night-transcript-linker

  Auto-link Google Meet transcripts to today's ABA Calls and ABA Trainings pages

  night-transcript-linker/SKILL.md on GitHub (opens in a new tab)

• notion-helper

  Navigate Shaw's Notion workspace and create ad hoc tasks, follow-ups, and reminders across his databases and pages. Use whenever Shaw asks to add a task, schedule a follow-up, create a reminder, put something on his plate for a day, drop a note into a database, or find/reference pages. Triggers: "add a task for X", "create a FU for tomorrow", "put this on my plate for Monday", "add this to ABA",…

  notion-helper/SKILL.md on GitHub (opens in a new tab)

• outreach

  Run 1:1 outreach campaigns end-to-end — sourcing the list, enriching it, triaging into segments, setting up a Notion tracker, drafting templates, sending, and logging responses. Use this skill whenever Shaw is building a list of people to reach out to, setting up outreach tracking, or crafting the messages themselves. Triggers include: "find people on LinkedIn", "pull my connections", "build a le…

  outreach/SKILL.md on GitHub (opens in a new tab)

• pre-call-research

  Do pre-call research for an upcoming call — a discovery call, a paid 1:1 Claude Workshop, a post-session or nurture check-in call, or a multi-session engagement wrap-up call. Use this skill whenever Shaw asks to prep for a call, do pre-call research, or gather context before any conversation — including phrases like "do pre-call research for X", "prep for my call with X", "I have a call with X to…

  pre-call-research/SKILL.md on GitHub (opens in a new tab)

• proposal-deck-creator

  Build a clean, on-brand client proposal deck for Shaw / AI Builder Academy — the short "proposal in slide form" a prospect or partner asks for before an AI training or workshop engagement. Use whenever Shaw is assembling a proposal, pitch, or offer deck for a specific client (AI training, 1:1 Claude workshops, team workshops, a multi-session engagement), or says things like "make a proposal deck…

  proposal-deck-creator/SKILL.md on GitHub (opens in a new tab)

• referrals

  Manage Shaw's referral workflow — create rows in the Referrals database, follow up on referral asks, log names a referrer shares, hand new intros to the CRM, and trace referred leads back to their referrer. Use this skill whenever Shaw mentions a referral — "did [Referrer] send those names?", "follow up on the referral ask", "log this intro", "kick off a referral ask for X", "who owes me referral…

  referrals/SKILL.md on GitHub (opens in a new tab)

• sales-letter-writer

  Draft long-form sales letters and one-pagers for Shaw's offers (intensives, workshops, courses, productized services) using Hormozi's $100M Offers principles. Use this skill whenever Shaw asks to write, draft, or iterate on a sales letter, one-pager, offer page, landing page copy, sales page, "offer brief," or any long-form copy designed to sell a specific paid offer. Triggers include "write a on…

  sales-letter-writer/SKILL.md on GitHub (opens in a new tab)

• sfc-helper

  Strategy-aware LinkedIn content ideation for Shaw's SFC pipeline. Works from a pre-mined Q&A file (the workhorse 'mine-file' mode), a single existing SFC page, or a proven post being repurposed to another channel: audits the idea against the backlog, turns it into hooks on request, and on approval stages it as an SFC database page. Use whenever Shaw wants LinkedIn post ideas, asks 'what should I…

  sfc-helper/SKILL.md on GitHub (opens in a new tab)

• skill-helper

  Walk someone through building their first (or next) high-leverage Claude skill, end-to-end. Gather context silently, diagnose their level, run a time study, score time-vs-complexity for their level, suggest 3-5 candidate skills, hand off to skill-creator, and close with a one-line opt-in CTA to share what they built with Shaw. Use whenever someone is figuring out what skill to build, what to auto…

  skill-helper/SKILL.md on GitHub (opens in a new tab)

• skill-sync

  Run Shaw's skills-sync tool to publish user-created skills from Claude Desktop to the canonical git repo, Codex, and Claude Code. Use whenever Shaw asks to sync skills, run skills-sync, publish a new skill, push a skill to Codex or Claude Code, mirror skills across runtimes, check skills-sync status, see what's in the canonical repo, or remove a skill from canonical/targets. Triggers include "syn…

  skill-sync/SKILL.md on GitHub (opens in a new tab)

• skill-updater

  Update and improve existing skills based on conversation feedback. Use when the user asks to update a skill, improve a skill, or reflect on what was learned in a conversation to improve a skill. Also use when the user says things like "update the skill", "the skill should know about this", or "add this to the skill."

  skill-updater/SKILL.md on GitHub (opens in a new tab)

• skimmable-summary

  Shaw's house format for any multi-item summary, digest, briefing, status report, roundup, or a staged plan/roadmap he'll skim. Use whenever Claude presents several items across categories — scheduled-task reports, "give me a rundown," "catch me up on X," "summarize my inbox/Slack/calendar/leads/pipeline," research roundups, sync results. Render as: a dated H1, a one-line count dashboard, emoji-he…

  skimmable-summary/SKILL.md on GitHub (opens in a new tab)

• sop-helper

  Create, update, and reference Shaw's standard operating procedures (SOPs) in Notion. Use whenever Shaw wants to turn a process into an SOP, update an existing one, or pull up an SOP to reference or walk through. Triggers: "write/update/fix the SOP for X", "document this process", "turn this into an SOP", "where's the SOP for X", "walk me through the SOP", or any reference to the SOPs page. Also t…

  sop-helper/SKILL.md on GitHub (opens in a new tab)

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