sales-skills

In the author's own words, from each skill's SKILL.md.

• buyer-persona

  When the user wants to build buyer personas, map buying committees, understand their champion and blocker profiles, or figure out who's involved in deals. Also use when the user says 'build a persona,' 'who am I selling to,' 'map the buying committee,' 'understand my buyer,' 'buying process,' 'who's involved in the deal,' 'decision maker mapping,' 'champion profile,' 'who blocks my deals,' 'buyer…

  skills/buyer-persona/SKILL.md on GitHub (opens in a new tab)

• call-debrief

  When the user wants to debrief a sales call, analyze a call transcript, extract action items, or review what happened on a prospect call. Trigger phrases: 'debrief this call,' 'analyze my call notes,' 'what happened on that call,' 'review this transcript,' 'I just got off a call,' 'how did my call go,' 'call recap,' 'post-call review,' 'grade this call.' For pre-call planning, see discovery-call.…

  skills/call-debrief/SKILL.md on GitHub (opens in a new tab)

• cold-call

  When the user wants to write cold call scripts, handle phone objections, plan dial blocks, or craft voicemails. Also use when the user says 'cold call script,' 'phone script,' 'phone prospecting,' 'voicemail script,' 'call opener,' 'gatekeeper script,' 'dial block,' 'cold calling,' 'SDR script,' 'outbound calling.' For multi-channel sequence design, see outbound-sequence. For post-call analysis,…

  skills/cold-call/SKILL.md on GitHub (opens in a new tab)

• cold-email

  When the user wants to write cold outbound emails, craft prospecting email copy, build follow-up sequences, or fix emails that aren't getting replies. Also use when the user says 'write a cold email,' 'prospecting email,' 'outbound email copy,' 'follow-up email,' 'outreach email,' 'sales email,' 'cold outreach,' 'email sequence,' 'write me an email to a prospect,' 'my emails aren't getting replie…

  skills/cold-email/SKILL.md on GitHub (opens in a new tab)

• competitive-intel

  When the user wants to build competitive battle cards, positioning statements, trap-setting questions, or displacement strategies for sales calls. Also use when the user says 'competitive analysis,' 'how do we beat [competitor],' 'build battle cards,' 'we keep losing to [competitor],' 'prospect is comparing us to,' 'competitive deal,' 'displacement,' 'how do we position against,' 'they're already…

  skills/competitive-intel/SKILL.md on GitHub (opens in a new tab)

• demo-script

  When the user wants to build a demo script, plan a product demo, create a tailored product presentation, do a POC walkthrough, or show the product. Also use when the user says 'write a demo script,' 'help me prep for a demo,' 'plan a product walkthrough,' 'product presentation,' 'POC walkthrough,' 'show the product.' For buyer research before the demo, see buyer-persona. For competitive positioni…

  skills/demo-script/SKILL.md on GitHub (opens in a new tab)

• direct-mail

  When the user wants to create physical mail campaigns, dimensional mailers, handwritten notes, or gift sequences for B2B prospecting. Also use when the user says 'direct mail,' 'send a package,' 'dimensional mailer,' 'handwritten note,' 'physical mail campaign,' 'gift send,' 'ABM mailer,' 'executive gifting,' 'account-based direct mail,' 'send something to their office,' 'physical touch,' 'lumpy…

  skills/direct-mail/SKILL.md on GitHub (opens in a new tab)

• discovery-call

  When the user wants to plan a discovery call, build discovery questions, qualify a lead, or prep for a first call with a prospect. Also use when the user says 'prep for a discovery call,' 'write discovery questions,' 'help me qualify this deal,' 'qualify a lead,' 'first call with a prospect,' 'initial meeting.' For deep buyer research before the call, see buyer-persona. For post-call analysis, se…

  skills/discovery-call/SKILL.md on GitHub (opens in a new tab)

• event-networking

  When the user wants to prospect around conferences, trade shows, dinners, or networking events. Also use when the user says 'conference outreach,' 'event follow-up,' 'book meetings at a conference,' 'host a dinner,' 'trade show strategy,' 'event ROI,' 'booth strategy,' 'conference plan,' 'networking strategy,' 'speaking opportunity,' 'after-party networking,' 'virtual event,' or 'co-sponsor.' For…

  skills/event-networking/SKILL.md on GitHub (opens in a new tab)

• forecast

  When the user wants to forecast sales revenue, build a commit/upside/best-case forecast, calculate weighted pipeline, predict whether they'll hit their number, or run a forecast call. Trigger phrases: 'will we hit quota,' 'forecast this quarter,' 'weighted pipeline,' 'build a sales forecast,' 'commit number,' 'are we going to hit the number,' 'revenue projection,' 'what's our gap,' 'pipeline math…

  skills/forecast/SKILL.md on GitHub (opens in a new tab)

• lead-research

  When the user wants to research accounts, contacts, or build target lists. Also use when the user says 'research this company,' 'find decision makers,' 'build a target list,' 'who should I reach out to,' 'what's their tech stack,' 'who's the buyer,' 'map the org,' 'enrich these contacts,' 'score these accounts,' 'is this company a fit,' 'qualify this lead,' 'who owns the budget,' or 'should I pur…

  skills/lead-research/SKILL.md on GitHub (opens in a new tab)

• linkedin-outreach

  When the user wants to write LinkedIn connection requests, InMails, DM sequences, build a social selling strategy, or use Sales Navigator for prospecting. Also use when the user says 'LinkedIn message,' 'connection request,' 'InMail template,' 'social selling,' 'LinkedIn outreach,' 'social selling strategy,' 'LinkedIn prospecting,' 'Sales Navigator,' 'LinkedIn DM,' 'LinkedIn video message,' 'Link…

  skills/linkedin-outreach/SKILL.md on GitHub (opens in a new tab)

• negotiation

  When the user wants to prepare for a negotiation, plan concessions, structure a deal, or handle procurement pushback. Also use when the user says 'they want a discount,' 'help me negotiate this deal,' 'procurement is pushing back,' 'how do I close this deal,' 'they're asking for better terms,' 'contract pushback,' 'they want more for less,' 'how much should I discount,' 'they came back with a cou…

  skills/negotiation/SKILL.md on GitHub (opens in a new tab)

• objection-handling

  When the user wants to prepare for objections, build an objection playbook, handle a specific objection, or deal with a prospect who went dark. Also use when the user says 'how do I handle this objection,' 'they said it's too expensive,' 'build me an objection playbook,' 'prospect went dark,' 'they ghosted me,' 'they said they'll think about it.' For competitive objections, see competitive-intel.…

  skills/objection-handling/SKILL.md on GitHub (opens in a new tab)

• outbound-sequence

  When the user wants to design a multi-channel outbound sequence or cadence. Also use when the user says 'build me a sequence,' 'create a cadence,' 'how many touches,' 'what's the right sequence,' 'multi-channel outreach plan,' 'design my outbound,' 'how should I follow up,' 'SDR playbook,' 'outbound motion,' 'sales sequence,' 'follow-up strategy,' 'prospecting cadence,' or 'drip sequence.' For in…

  skills/outbound-sequence/SKILL.md on GitHub (opens in a new tab)

• pipeline-review

  When the user wants to review their sales pipeline, score deals, identify risks, clean up dead deals, or prepare for a pipeline review meeting. Trigger phrases: 'review my pipeline,' 'score these deals,' 'which deals are at risk,' 'pipeline health check,' 'prep for my pipeline meeting,' 'deal review,' 'stalled deals,' 'pipeline cleanup,' 'dead deals.' For individual call analysis, see call-debrie…

  skills/pipeline-review/SKILL.md on GitHub (opens in a new tab)

• proposal-pricing

  When the user wants to build a proposal, structure pricing, create an SOW, or present a deal to a prospect. Also use when the user says 'write a proposal,' 'help me price this deal,' 'create an SOW,' 'build a pricing page,' 'put together a quote,' 'send them pricing,' 'scope this out,' 'write up the deal,' 'draft the SOW,' 'pricing options for this deal.' For negotiation after the proposal is sen…

  skills/proposal-pricing/SKILL.md on GitHub (opens in a new tab)

• referral-intro

  When the user wants to ask for a warm introduction, build a referral program, or systematize their referral channel. Also use when the user says 'get me an intro,' 'ask for a referral,' 'write a forwardable email,' 'warm introduction,' 'partner referral,' 'reference request,' 'intro email,' 'leverage my network,' 'referral program,' 'ask for an intro at dinner,' or 'track referrals in CRM.' For c…

  skills/referral-intro/SKILL.md on GitHub (opens in a new tab)

• sales-comp

  When the user wants to design a sales compensation plan, set quotas, build accelerators, model plan costs, handle clawbacks, or create SPIFs. Trigger phrases: 'design a comp plan,' 'set sales quotas,' 'build accelerators,' 'sales compensation,' 'OTE structure,' 'SPIF design,' 'commission structure,' 'how much should I pay my sales team,' 'sales bonus,' 'variable compensation.' For quota-setting i…

  skills/sales-comp/SKILL.md on GitHub (opens in a new tab)

• sales-context

  When the user wants to define or update their sales context, ICP, value proposition, or sales motion. Also use when the user says 'set up sales context,' 'define my ICP,' 'describe my sales motion,' 'set up my playbook,' 'configure sales,' 'define my target market,' 'who should I sell to,' 'set up my sales foundation.' For deep buyer research, see buyer-persona. For competitive positioning, see c…

  skills/sales-context/SKILL.md on GitHub (opens in a new tab)

• win-loss-analysis

  When the user wants to analyze why deals were won or lost, find patterns across closed deals, or extract competitive intelligence from deal outcomes. Trigger phrases: 'why did we lose that deal,' 'win-loss review,' 'analyze our closed deals,' 'what are we losing to,' 'deal post-mortem,' 'why do we keep losing to [competitor],' 'deal autopsy,' 'competitive losses,' 'why did we win that deal.' For…

  skills/win-loss-analysis/SKILL.md on GitHub (opens in a new tab)

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