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Updated 1w ago

by alexsmedile

hormozi-skills

Skill library for building Hormozi-inspired offer systems. Build offers people can’t say no to!

  • Active — Updated in the last 14 days
View on GitHub (opens in a new tab)

216 GitHub stars (216)

+31 in 16 days

Stars gained per day · daily snapshots since Sep 30
Stars gained per day, Sep 30 to Oct 16: +31 in total; the busiest day was Oct 6 with +5 stars.Oct 1: +1 starsOct 2: +1 starsOct 3: 0 starsOct 4: 0 starsOct 5: +1 starsOct 6: +5 starsOct 7: +5 starsOct 8: +2 starsOct 9: +2 starsOct 10: −1 starsOct 11: +1 starsOct 12: +2 starsOct 13: +3 starsOct 14: +4 starsOct 15: +3 starsOct 16: +2 stars
Stars gained between daily snapshots
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  • 18 skills (18 skills found in its SKILL.md files)
  • 39 forks (39 forks)
  • 1w ago last update (Last updated 1w ago)

Install

Skills CLI

npx skills add alexsmedile/hormozi-skills

Asks which skills and agents to install. Just one: npx skills add alexsmedile/hormozi-skills --skill audit-offer — add -g for every project.

Claude Code

git clone https://github.com/alexsmedile/hormozi-skillscp -r "hormozi-skills/skills/audit-offer" ~/.claude/skills/

Copies the audit-offer skill into ~/.claude/skills/ for every project (use .claude/skills/ for one project). Repeat for the other skills listed below.

Plugin

/plugin marketplace add alexsmedile/hormozi-skills

Run inside Claude Code if the repository ships a plugin marketplace, then pick plugins from /plugin.

Skills can run code on your machine — read the SKILL.md first.

What it does

In the author's own words, from each skill's SKILL.md.

  • audit-offer

    Audit an offer to find weak points and get specific fixes. Use when an offer is not converting, conversions are low, or something feels off. Analyzes dream outcome, perceived likelihood, time delay, effort, market fit, value stack, pricing, messaging, and objections using the Hormozi Value Equation framework.

    skills/audit-offer/SKILL.md on GitHub (opens in a new tab)

  • bonus-stack

    Design a bonus stack that kills objections and increases perceived value. Use when the offer feels weak, price resistance is high, or conversions are low. Maps objections to bonus solutions, assigns delivery formats and perceived values, and outputs a structured bonus stack.

    skills/bonus-stack/SKILL.md on GitHub (opens in a new tab)

  • business-model

    Design the right business model for monetizing skills and expertise. Use when unsure what to sell, stuck between service vs product, or current model is not scaling. Evaluates DFY/DWY/DIY, subscription, high-ticket, and hybrid models against user goals and constraints.

    skills/business-model/SKILL.md on GitHub (opens in a new tab)

  • create-plugin

    This skill should be used when the user asks to "create a plugin", "make a GitHub plugin", "turn my repo into a plugin", "create a Claude Code plugin", "create a Codex plugin", "publish my skills as a plugin", or "set up a plugin marketplace". Scaffolds the complete file structure for a repo that works as both a Claude Code and Codex plugin with marketplace support.

    skills/create-plugin/SKILL.md on GitHub (opens in a new tab)

  • dfy-dwy-diy

    Choose the best delivery mechanism for an offer — Done For You, Done With You, or Do It Yourself. Use when the offer exists but feels weak, delivery format is unclear, or scaling vs customization is a tradeoff. Scores each model on speed, ease, perceived value, and scalability.

    skills/dfy-dwy-diy/SKILL.md on GitHub (opens in a new tab)

  • effort-reduction

    Reduce friction and effort in an offer to increase its perceived value. Use when users feel overwhelmed, drop-off is high, or the offer feels too complex. Maps friction points, removes unnecessary steps, adds templates, and suggests automation and done-for-you elements.

    skills/effort-reduction/SKILL.md on GitHub (opens in a new tab)

  • hormozi-hooks

    Generate scroll-stopping hooks in Hormozi style for posts, ads, and emails. Use when content is not getting attention, hooks feel generic, or you need buyer-attracting hooks. Produces multiple variations across outcome, time, effort, callout, contrarian, pain, mechanism, and transformation hook types.

    skills/hormozi-hooks/SKILL.md on GitHub (opens in a new tab)

  • hormozi-offer

    Build a Grand Slam Offer from any idea, product, service, or expertise. Use when starting from scratch or when an existing offer does not convert. Guides through market selection, avatar definition, obstacle mapping, solution design, value stack, pricing, guarantee, positioning, and messaging — outputs a complete OFFER.md.

    skills/hormozi-offer/SKILL.md on GitHub (opens in a new tab)

  • hormozi-pitch

    Turn an offer into a compelling Hormozi-style pitch ready for launch or sales. Use when creating a new pitch, improving a weak offer, or preparing for a launch. Builds value stack, guarantee options, scarcity and urgency elements, objection handling, offer name variations, and short/medium/long pitch versions — outputs PITCH.md.

    skills/hormozi-pitch/SKILL.md on GitHub (opens in a new tab)

  • idea-to-product

    Run the full Lean Offer System from idea to sellable offer to pitch in one flow. Use when you have an idea but no offer, an offer that doesn't sell, or need speed and clarity. Covers market, offer creation, value optimization, pricing, positioning, hooks, pitch, and sales structure — outputs LEAN_OFFER_SYSTEM.md.

    skills/idea-to-product/SKILL.md on GitHub (opens in a new tab)

  • landing-page-copy

    Build a high-converting Hormozi-style landing page from an offer or pitch. Use when you need a sales page, conversions are low, or messaging feels scattered. Structures hero, problem, outcome, solution, mechanism, value stack, proof, objection handling, guarantee, CTA, and FAQ sections — outputs LANDING_PAGE.md.

    skills/landing-page-copy/SKILL.md on GitHub (opens in a new tab)

  • market-research

    Find the right market, extract real customer pain, and validate demand before building an offer. Use when you have an idea but no market, the niche feels too broad, or the offer is not converting. Generates micro-niches, scores them, extracts pain language, and creates a validation test plan — outputs MARKET_RESEARCH.md.

    skills/market-research/SKILL.md on GitHub (opens in a new tab)

  • objection-destroyer

    Turn objections into reasons to buy by shifting beliefs instead of pushing harder. Use when people hesitate, conversions are lower than expected, or the offer is strong but not selling. Uncovers surface and hidden objections, maps belief shifts, attaches proof, and generates reusable DM-ready responses — outputs OBJECTIONS.md.

    skills/objection-destroyer/SKILL.md on GitHub (opens in a new tab)

  • offer-angles

    Generate multiple positioning angles for the same offer to find what converts. Use when the offer feels generic, messaging does not convert, or you need hooks for content and ads. Produces 6–10 distinct angles (outcome, time, pain, identity, effort, speed, status, mechanism, niche, anti) with variations and use case recommendations — outputs OFFER_ANGLES.md.

    skills/offer-angles/SKILL.md on GitHub (opens in a new tab)

  • pricing-strategy

    Set the right price anchored to value, not guesswork. Use when pricing feels random, conversions are low due to price resistance, or you want to introduce tiers. Analyzes outcome value, delivery model, and market expectations to produce pricing range, strategy, tiers, psychological pricing, and a price justification story — outputs PRICING.md.

    skills/pricing-strategy/SKILL.md on GitHub (opens in a new tab)

  • productize

    Turn services into scalable products and build an offer ladder with upsells and downsells. Use when income depends on time, you want leveraged or recurring revenue, or you want multiple price points. Covers service productization, offer ladder (entry/core/premium), and upsell/downsell design — outputs PRODUCTIZATION.md, OFFER_LADDER.md, REVENUE_FLOW.md.

    skills/productize/SKILL.md on GitHub (opens in a new tab)

  • value-accelerator

    Reduce the time to first meaningful result to increase conversions and decrease drop-off. Use when the offer feels slow, results feel far away, or users drop off after buying. Maps friction, defines a quick-win asset, redesigns onboarding, and improves perceived speed — outputs TIME_TO_VALUE.md.

    skills/value-accelerator/SKILL.md on GitHub (opens in a new tab)

  • value-perception

    Increase how valuable an offer feels without increasing cost. Use when the offer is good but not converting, price feels too high, or users don't understand the value instantly. Upgrades naming, packaging, framing, value stacking, anchoring, and contrast to improve perceived value — outputs VALUE_PERCEPTION.md.

    skills/value-perception/SKILL.md on GitHub (opens in a new tab)

Review before you install

A skill is a set of instructions and scripts your agent will follow, and it can run code on your machine. Read the SKILL.md and any scripts first — this listing is not a security review.