ua-skills

In the author's own words, from each skill's SKILL.md.

• ad-creative-edit

  When the user wants to edit an existing Appeeky-generated ad creative with natural language instructions. Use when the user mentions "edit ad creative", "change background", "bigger headline", "iterate on ad image", "tweak the ad", or mode edit for app ad creatives. For fresh angles see meta-ad-creative. For publishing see ad-creative-to-meta.

  skills/ad-creative-edit/SKILL.md on GitHub (opens in a new tab)

• ad-creative-to-meta

  When the user wants to take an Appeeky-generated ad creative and create a draft Meta ad — upload image, create creative, ad set, and ad. Use when the user mentions "publish Meta ad", "upload creative to Facebook", "listing to live Meta ad", "end-to-end Meta pipeline", or "create Facebook ad from creative". For generation only see meta-ad-creative. Requires mmp-setup before activation.

  skills/ad-creative-to-meta/SKILL.md on GitHub (opens in a new tab)

• ad-creative-variants

  When the user wants multiple ad creative variants with different angles, styles, or image presets for A/B testing. Use when the user mentions "ad variants", "A/B creatives", "3 ad angles", "test different hooks", "creative batch for Meta", or "5 ad concepts". Uses Appeeky generate_app_ad_creative multiple times. For single creative see meta-ad-creative. For publishing see ad-creative-to-meta.

  skills/ad-creative-variants/SKILL.md on GitHub (opens in a new tab)

• ads-router

  Single entry point that routes paid UA, mobile app ads, ad creatives, TikTok/Meta/ASA campaigns, ROAS, MMP setup, or Spark Ads requests to the correct specialist skill. Use FIRST when the user mentions ads, TikTok ads, Meta ads, Facebook ads, Apple Search Ads, ASA, CPA, CPI, ROAS, ad creative, Spark Ads, MMP, AppsFlyer, paid UA, or "help with my ad campaign" but the right skill is not obvious. Tr…

  skills/ads-router/SKILL.md on GitHub (opens in a new tab)

• app-ads-context

  When the user wants to create or update their paid growth context document with app info, ad accounts, budgets, CPI/CPA targets, LTV, and connected channels. Use when starting any paid ads project or when the user mentions "ads context", "growth brief", "my ad budget", or "target CPA". All other paid growth skills check for this file first. For organic ASO context, see app-marketing-context.

  skills/app-ads-context/SKILL.md on GitHub (opens in a new tab)

• asa-admaxxing

  When the user wants Apple Search Ads scale recommendations, playbook status, or automated optimization insights from Appeeky. Use when the user mentions "ASA admaxxing", "scale Apple Search Ads", "ASA playbook", "ASA recommendations", or "should I increase ASA budget". For manual weekly ops, see asa-weekly-optimization. For raw ROAS data, see asa-roas-analysis.

  skills/asa-admaxxing/SKILL.md on GitHub (opens in a new tab)

• asa-negative-keywords

  When the user wants to add Apple Search Ads negative keywords from search terms reports or block wasted spend. Use when the user mentions "ASA negatives", "negative keywords Apple Search Ads", "search terms waste", "block search terms ASA", or "stop wasting ASA budget". For full weekly optimization, see asa-weekly-optimization. For profitability context, see asa-roas-analysis.

  skills/asa-negative-keywords/SKILL.md on GitHub (opens in a new tab)

• asa-roas-analysis

  When the user wants Apple Search Ads profitability, ROAS, or spend vs RevenueCat revenue analysis. Use when the user mentions "ASA ROAS", "Apple Search Ads profit", "ASA revenue", "keyword profitability", "which ASA keywords make money", or joining ASA with RevenueCat. For campaign structure and bidding strategy, see aso-skills apple-search-ads. For automated scale recommendations, see asa-admaxx…

  skills/asa-roas-analysis/SKILL.md on GitHub (opens in a new tab)

• asa-weekly-optimization

  When the user wants a weekly Apple Search Ads optimization routine — keyword bids, pauses, new opportunities, and budget pacing. Use when the user mentions "weekly ASA", "optimize Apple Search Ads", "ASA keywords", "ASA maintenance", or "ASA bid changes". For profitability analysis, see asa-roas-analysis. For automated scale playbook, see asa-admaxxing.

  skills/asa-weekly-optimization/SKILL.md on GitHub (opens in a new tab)

• campaign-profitability

  When the user wants to know if their paid ads are profitable — LTV vs CPA, break-even CPI, ROAS, or margin after ad spend. Use when the user mentions "am I profitable on ads", "LTV vs CPA", "ad margin", "break even CPI", "can I scale ads", or "ROAS by channel". For subscription health baseline, see subscription-snapshot. For unified channel dashboard, see cross-channel-performance.

  skills/campaign-profitability/SKILL.md on GitHub (opens in a new tab)

• competitor-ad-teardown

  When the user wants to analyze competitor Meta ads, find what creatives competitors run, or research ad angles before creating their own. Use when the user mentions "competitor ads", "Meta Ad Library", "what ads is X running", "Facebook ads spy", "ad intelligence", or "swipe file". For generating your own creatives see meta-ad-creative or ad-creative-variants.

  skills/competitor-ad-teardown/SKILL.md on GitHub (opens in a new tab)

• cross-channel-budget

  When the user wants to allocate monthly ad budget across TikTok, Meta, ASA, and Google UAC. Use when the user mentions "budget split", "how much per channel", "ad budget allocation", "paid growth budget plan", or "where should I spend my ad budget". For performance data to inform allocation, see cross-channel-performance. For profitability check, see campaign-profitability.

  skills/cross-channel-budget/SKILL.md on GitHub (opens in a new tab)

• cross-channel-performance

  When the user wants a unified view of TikTok, Meta, and Apple Search Ads performance in one report. Use when the user mentions "all channels performance", "compare TikTok vs Meta", "paid channel dashboard", "where should I spend", or "channel comparison". For budget allocation, see cross-channel-budget. For profitability verdict, see campaign-profitability.

  skills/cross-channel-performance/SKILL.md on GitHub (opens in a new tab)

• google-uac-campaign

  When the user wants to set up Google Universal App Campaigns (UAC) for Android or iOS app installs. Use when the user mentions "Google UAC", "Google app campaigns", "Google Ads for apps", "Android paid installs", or "Google App Campaign". Framework guide — no Appeeky Google Ads API yet. For MMP setup, see mmp-setup. For budget allocation, see cross-channel-budget.

  skills/google-uac-campaign/SKILL.md on GitHub (opens in a new tab)

• meta-ad-creative

  When the user wants to generate a Meta-ready ad creative and copy from their App Store or Google Play listing. Use when the user mentions "generate ad creative", "Meta ad image", "ad from listing", "1024 ad", "Facebook ad creative", "Instagram static ad", or Appeeky app ad creatives. For multiple variants see ad-creative-variants. For uploading to Meta see ad-creative-to-meta. For competitor rese…

  skills/meta-ad-creative/SKILL.md on GitHub (opens in a new tab)

• meta-budget-optimizer

  When the user wants to scale, pause, or reallocate Meta ad budget based on performance. Use when the user mentions "scale Meta ads", "increase Facebook budget", "pause underperforming Meta ads", "daily Meta optimization", or "budget rules for Facebook". For full diagnostics see meta-campaign-audit. For cross-channel moves see cross-channel-budget.

  skills/meta-budget-optimizer/SKILL.md on GitHub (opens in a new tab)

• meta-campaign-audit

  When the user wants to audit Meta ad campaign performance, review spend/CPA/ROAS, or decide scale vs pause. Use when the user mentions "Meta CPA", "Facebook ads performance", "Instagram ad results", "optimize Meta campaigns", "which ad is winning", or after 48h of Meta spend. Primary metrics are cost per purchase/subscribe and conversion volume.

  skills/meta-campaign-audit/SKILL.md on GitHub (opens in a new tab)

• meta-campaign-setup

  When the user wants to set up a Meta (Facebook/Instagram) app install ad campaign with correct structure, targeting, and tracking. Use when the user mentions "Meta ads setup", "Facebook app install", "Instagram app ads", "Meta app promotion", or "Facebook campaign structure". Requires mmp-setup first. For creative generation see meta-ad-creative or ad-creative-to-meta.

  skills/meta-campaign-setup/SKILL.md on GitHub (opens in a new tab)

• mmp-setup

  When the user needs to set up a mobile measurement partner (MMP) before running TikTok, Meta, or Google app install ads. Use when the user mentions "MMP", "AppsFlyer", "Adjust", "Singular", "Branch", "purchase events", "TikTok events tracking", "SKAN", "conversion API", or is about to launch their first paid campaign. For deep SKAN/ATT debugging and conversion value schema design, see aso-skills…

  skills/mmp-setup/SKILL.md on GitHub (opens in a new tab)

• subscription-snapshot

  When the user wants a RevenueCat subscription health snapshot — MRR, revenue, trials, active subscribers, and ad budget implications. Use when the user mentions "MRR", "RevenueCat overview", "subscription metrics", "how is my revenue", "subscriber count", or before evaluating ad profitability. For full ad ROI analysis, see campaign-profitability.

  skills/subscription-snapshot/SKILL.md on GitHub (opens in a new tab)

• tiktok-campaign-audit

  When the user wants to review TikTok ad performance, diagnose failing creatives, decide scale vs kill, or optimize CPA. Use when the user mentions "TikTok CPA", "cost per conversion", "ads not working", "scale TikTok budget", "kill losing ads", "TikTok CTR", or after 48h of campaign spend. Primary metrics are Conversions and Cost per Conversion.

  skills/tiktok-campaign-audit/SKILL.md on GitHub (opens in a new tab)

• tiktok-campaign-setup

  When the user wants to set up a TikTok app install ad campaign from scratch with correct structure, placements, targeting, budget, and tracking. Use when the user mentions "TikTok ads setup", "TikTok app promotion", "Smart+", "TikTok app installs", "IAE optimization", or "launch TikTok campaign". Requires MMP first — see mmp-setup. For video creative ideas, see tiktok-creative-strategy. For Spark…

  skills/tiktok-campaign-setup/SKILL.md on GitHub (opens in a new tab)

• tiktok-creative-strategy

  When the user needs TikTok ad video concepts, formats, hooks, or a 6-ad testing matrix for app install campaigns. Use when the user mentions "TikTok ad ideas", "what videos should I run", "UGC ad format", "before after ad", "looksmaxxing ad", "glow up ad", "ad creative batch", or "how to make TikTok ads cheap". For campaign settings, see tiktok-campaign-setup. For Spark upload, see tiktok-spark-a…

  skills/tiktok-creative-strategy/SKILL.md on GitHub (opens in a new tab)

• tiktok-spark-ads

  When the user needs to publish TikTok organic posts and use Spark Ads codes to run them as paid ads. Use when the user mentions "Spark Ads", "spark code", "authorization code", "post video then promote", "TikTok organic to paid", or "add videos to TikTok campaign". Follows tiktok-creative-strategy and tiktok-campaign-setup.

  skills/tiktok-spark-ads/SKILL.md on GitHub (opens in a new tab)

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