Updated 3d ago
by cognyai
claude-code-marketing-skills
Marketing skills for Claude Code — SEO audits and implementation, ad analysis, ad optimization. Free skills need no account. $9/mo for live Search Console, Bing & LinkedIn data.
107 GitHub stars (107)
+4 in 20 days
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- 29 skills (29 skills found in its SKILL.md files)
- 15 forks (15 forks)
- 3d ago last update (Last updated 3d ago)
Install
Skills CLI
npx skills add cognyai/claude-code-marketing-skills
Asks which skills and agents to install. Just one: npx skills add cognyai/claude-code-marketing-skills --skill google-ads-audit — add -g for every project.
Claude Code
git clone https://github.com/cognyai/claude-code-marketing-skillscp -r "claude-code-marketing-skills/skill-pipeline/google-ads-audit" ~/.claude/skills/
Copies the google-ads-audit skill into ~/.claude/skills/ for every project (use .claude/skills/ for one project). Repeat for the other skills listed below.
Plugin
/plugin marketplace add cognyai/claude-code-marketing-skills
Run inside Claude Code if the repository ships a plugin marketplace, then pick plugins from /plugin.
Skills can run code on your machine — read the SKILL.md first.
What it does
In the author's own words, from each skill's SKILL.md — showing the first 29 of 53 files.
-
google-ads-audit
Deep Google Ads account audit — keywords, quality scores, budget pacing, search terms
skill-pipeline/google-ads-audit/SKILL.md on GitHub (opens in a new tab) -
meta-ads-audit
Meta Ads audit — audience analysis, creative fatigue, budget pacing, lead quality
skill-pipeline/meta-ads-audit/SKILL.md on GitHub (opens in a new tab) -
ad-copy-writer
Generate ad copy variations for Google, Meta, and LinkedIn Ads
skills/ad-copy-writer/SKILL.md on GitHub (opens in a new tab) -
brand-kit
Build a portable brand-kit.json for the user's product — colors, typography, voice — that other skills (video, ad creative, landing page) can consume. Multiple discovery paths so it works whether the user has access to their site's source code or only a public URL or just a logo image.
skills/brand-kit/SKILL.md on GitHub (opens in a new tab) -
cogny
Run Cogny marketing analysis tasks — fetch scheduled tasks, analyze ad accounts via MCP, report findings
skills/cogny/SKILL.md on GitHub (opens in a new tab) -
community-pulse
Weekly read on Discord community health — joins, active channels, top contributors, themes, and unanswered questions
skills/community-pulse/SKILL.md on GitHub (opens in a new tab) -
competitor-analysis
Research competitor positioning, ads, pricing, and market gaps
skills/competitor-analysis/SKILL.md on GitHub (opens in a new tab) -
conversion-debug
Conversion Tracking Debugger — diagnose discrepancies across GTM, GA4, Google Ads & Meta Pixel with live API access, BigQuery validation queries, and troubleshooting flowcharts
skills/conversion-debug/SKILL.md on GitHub (opens in a new tab) -
crm-icp-analysis
Analyze HubSpot CRM data to build a data-driven Ideal Customer Profile from closed-won deals, contacts, and companies
skills/crm-icp-analysis/SKILL.md on GitHub (opens in a new tab) -
crm-sales-momentum
Analyze HubSpot pipeline momentum — deal velocity, stage conversions, win/loss patterns, and stall detection
skills/crm-sales-momentum/SKILL.md on GitHub (opens in a new tab) -
cwv-audit
Core Web Vitals Reference — LCP, INP, CLS thresholds, root causes, optimization fixes, CrUX BigQuery queries, web-vitals library usage, and SEO impact
skills/cwv-audit/SKILL.md on GitHub (opens in a new tab) -
deliverability-check
Audit a sending domain's deliverability — SPF, DKIM, DMARC, MX, BIMI, blocklists — with a prioritized fix order
skills/deliverability-check/SKILL.md on GitHub (opens in a new tab) -
demand-gen-audit
Google Ads Demand Gen audit — audience strategy, creative format diversity, creative freshness, placements, CPA vs goal
skills/demand-gen-audit/SKILL.md on GitHub (opens in a new tab) -
drop-off-rescue
Find contacts stalled at funnel stages (abandoned cart, signed-up-but-no-trial, trial-but-no-convert), draft stage-appropriate re-engagement emails, and schedule sends via your ESP — with dedupe so weekly reruns never double-send
skills/drop-off-rescue/SKILL.md on GitHub (opens in a new tab) -
email-report
Auto-generate the weekly or monthly email performance report in three formats — Slack update, CEO email, board-deck section — from real ESP data
skills/email-report/SKILL.md on GitHub (opens in a new tab) -
ga4-audit
Google Analytics 4 configuration and data-quality audit — key events, data streams, custom dimensions, attribution, retention, PII, Ads link, BigQuery export
skills/ga4-audit/SKILL.md on GitHub (opens in a new tab) -
ga4-bigquery-schema
GA4 BigQuery Export Schema Reference — complete field reference, nested structures, query patterns, and performance tips
skills/ga4-bigquery-schema/SKILL.md on GitHub (opens in a new tab) -
ga4-events
GA4 Event Implementation Reference — complete event taxonomy, parameter lists, implementation patterns (gtag.js, GTM, Measurement Protocol), and validation techniques
skills/ga4-events/SKILL.md on GitHub (opens in a new tab) -
ga4-measurement-plan
Build a GA4 measurement plan from a site URL — event taxonomy, parameters, custom dimensions, and key events to mark as conversions
skills/ga4-measurement-plan/SKILL.md on GitHub (opens in a new tab) -
ga4-monitor
Weekly GA4 check — sessions, users, key-event conversions, revenue, channel mix — with week-over-week deltas and tracking-break alerts
skills/ga4-monitor/SKILL.md on GitHub (opens in a new tab) -
gaql-reference
Google Ads Query Language (GAQL) Reference — complete syntax, resource types, fields, operators, date macros, and ready-to-use query patterns
skills/gaql-reference/SKILL.md on GitHub (opens in a new tab) -
google-ads-monitor
Weekly Google Ads health check — budget pacing, spend spikes, disapproved ads, conversion-tracking breaks, CPA/ROAS swings — with week-over-week deltas
skills/google-ads-monitor/SKILL.md on GitHub (opens in a new tab) -
google-ads-scripts
Google Ads Scripts Reference — JavaScript automation, AdsApp object model, selectors, GAQL queries, 10+ working script patterns, MCC parallel processing, Sheets integration
skills/google-ads-scripts/SKILL.md on GitHub (opens in a new tab) -
gtm-audit
Google Tag Manager container audit — tag health, orphaned and paused tags, duplicate GA4 config, trigger coverage, Consent Mode, naming, workspace hygiene
skills/gtm-audit/SKILL.md on GitHub (opens in a new tab) -
gtm-monitor
Weekly GTM container check — new, edited and removed tags, unpublished draft changes, orphaned tags, workspace status — diffed week-over-week
skills/gtm-monitor/SKILL.md on GitHub (opens in a new tab) -
gtm-setup
GTM Event Tracking & Setup Reference — dataLayer fundamentals, trigger types, variable types, GA4 tag configuration, debug mode, and best practices
skills/gtm-setup/SKILL.md on GitHub (opens in a new tab) -
gtm-tracking-plan
Turn a measurement plan into a Google Tag Manager spec — tags, triggers, variables, and copy-paste dataLayer snippets for every event
skills/gtm-tracking-plan/SKILL.md on GitHub (opens in a new tab) -
landing-page-review
CRO review of a landing page with specific conversion recommendations
skills/landing-page-review/SKILL.md on GitHub (opens in a new tab) -
lead-qualification
Research and qualify business leads against your ICP
skills/lead-qualification/SKILL.md on GitHub (opens in a new tab)
No skill matches that filter.
Review before you install
A skill is a set of instructions and scripts your agent will follow, and it can run code on your machine. Read the SKILL.md and any scripts first — this listing is not a security review.