dtc-copywriting-skills

In the author's own words, from each skill's SKILL.md — showing the first 30 of 44 files.

• ab-test-plan

  Generate structured A/B test plans for DTC funnels — hypothesis, control vs variant, primary metric, sample size estimate, test duration, and success criteria using RMBC principles.

  skills/ab-test-plan/SKILL.md on GitHub (opens in a new tab)

• ad-angle-generator

  Generate 5-7 unique ad angles for paid media campaigns — each a full strategic positioning direction with headline, body, visual, and platform fit.

  skills/ad-angle-generator/SKILL.md on GitHub (opens in a new tab)

• ad-creative-audit

  Audit paid media ad creative (copy + visual direction) against RMBC and DR principles — score hook, mechanism, proof, CTA, and visual-copy alignment with actionable fixes.

  skills/ad-creative-audit/SKILL.md on GitHub (opens in a new tab)

• advertorial-writer

  Generate RMBC-structured advertorial and native ad copy that reads like editorial content but drives direct response conversions.

  skills/advertorial-writer/SKILL.md on GitHub (opens in a new tab)

• bonus-stack

  Design bonus stacks that increase perceived value without increasing fulfillment cost — 3-5 bonuses with name, description, perceived value, actual cost, and core offer complement rationale using RMBC principles.

  skills/bonus-stack/SKILL.md on GitHub (opens in a new tab)

• broadcast-email

  Generate one-off broadcast emails for list engagement — content, story, controversy, case study, or flash promo types with 3 subject line options using RMBC principles.

  skills/broadcast-email/SKILL.md on GitHub (opens in a new tab)

• cart-abandonment-flow

  Generate a 3-5 email cart abandonment recovery sequence with escalating urgency — from gentle reminder to final scarcity close using RMBC principles.

  skills/cart-abandonment-flow/SKILL.md on GitHub (opens in a new tab)

• checkout-abandonment

  Diagnose and fix checkout abandonment — audit checkout flow for friction points, score abandonment risk, rank top friction sources by impact, and output specific copy/UX fixes using RMBC principles.

  skills/checkout-abandonment/SKILL.md on GitHub (opens in a new tab)

• competitor-offer-analysis

  Analyze competitor offers to find positioning gaps — break down pricing, guarantees, bonuses, mechanism claims, proof elements, and weaknesses to generate differentiation recommendations.

  skills/competitor-offer-analysis/SKILL.md on GitHub (opens in a new tab)

• copy-rewrite

  Rewrite underperforming copy using RMBC framework — audits weaknesses first, then rewrites section by section with before/after comparison and rationale.

  skills/copy-rewrite/SKILL.md on GitHub (opens in a new tab)

• creative-brief

  Generate a strategic creative brief for ad campaigns — the bridge between RMBC strategy and creative execution that you hand to a designer or creative team.

  skills/creative-brief/SKILL.md on GitHub (opens in a new tab)

• email-promo

  Generate RMBC-structured promotional email copy with A/B subject line variants — short-form, high-impact direct response emails.

  skills/email-promo/SKILL.md on GitHub (opens in a new tab)

• email-retention-sequences

  Generate retention/nurture email sequences (5-7 emails) to reduce churn, reinforce purchase decisions, and increase customer lifetime value using RMBC principles.

  skills/email-retention-sequences/SKILL.md on GitHub (opens in a new tab)

• fb-ad-copy

  Generate RMBC-structured Facebook/Meta ad copy across single image, carousel, and video formats — 3 hook variations per format with character limits enforced.

  skills/fb-ad-copy/SKILL.md on GitHub (opens in a new tab)

• free-offer-brief

  Design free lead magnets and tripwire offers that demonstrate RMBC quality — each brief includes offer name, format, hook angle, landing page headline, perceived value, production cost, and email follow-up strategy.

  skills/free-offer-brief/SKILL.md on GitHub (opens in a new tab)

• funnel-architecture

  Design complete DTC sales funnel architecture — maps the full customer journey from ad to email follow-up with RMBC-aligned copy approach, conversion goals, and KPI targets per step.

  skills/funnel-architecture/SKILL.md on GitHub (opens in a new tab)

• funnel-audit

  Audit existing sales funnels against RMBC and CRO best practices — score each step, identify conversion leaks, and output a prioritized fix matrix.

  skills/funnel-audit/SKILL.md on GitHub (opens in a new tab)

• guarantee-writer

  Generate risk-reversal guarantees that convert fence-sitters — money-back, conditional, better-than-money-back, double-your-money, and performance-based with headline, terms, and visual treatment using RMBC principles.

  skills/guarantee-writer/SKILL.md on GitHub (opens in a new tab)

• hook-battery

  Generate 10 scroll-stopping hooks across 5 psychological trigger types — the opening lines that determine whether a prospect reads or scrolls past. One of the 3 core RMBC skills.

  skills/hook-battery/SKILL.md on GitHub (opens in a new tab)

• ingredient-research

  Deep research prompt for supplement/product ingredient evidence — gathers studies, claims, citations, and DR-relevant proof points for the R in RMBC

  skills/ingredient-research/SKILL.md on GitHub (opens in a new tab)

• lander-copy

  Generate RMBC-structured landing page copy — mobile-first, conversion-optimized, with value-stack pricing and full page architecture.

  skills/lander-copy/SKILL.md on GitHub (opens in a new tab)

• lead-writer

  Generate the opening lead section of long-form DR copy — the first 200-500 words that determine whether the prospect reads or bounces.

  skills/lead-writer/SKILL.md on GitHub (opens in a new tab)

• mechanism-ideation

  Ideate novel mechanism angles for a product claim or result — the "M" in RMBC. Use when you need unique, specific explanations of WHY a product delivers its promised outcome. Branches for supplements, e-commerce, and info products.

  skills/mechanism-ideation/SKILL.md on GitHub (opens in a new tab)

• media-buying-brief

  Generate strategic media buying briefs — audience targeting, budget allocation, KPI targets, creative rotation, and testing frameworks for paid media campaigns.

  skills/media-buying-brief/SKILL.md on GitHub (opens in a new tab)

• offer-stack

  Design irresistible offer stacks — core offer, bonuses, guarantee, urgency, and price anchoring structured to hit a 10:1 perceived-value-to-price ratio using RMBC principles.

  skills/offer-stack/SKILL.md on GitHub (opens in a new tab)

• order-form-cro

  Optimize order form / checkout page copy for conversion — mobile-first layout, trust elements, guarantee copy, bump offers, and friction reduction using RMBC principles.

  skills/order-form-cro/SKILL.md on GitHub (opens in a new tab)

• pdp-ecomm-template

  Generate RMBC-structured product detail page (PDP) copy for e-commerce — extracts proven structure from top-performing pages and rewrites for a new product.

  skills/pdp-ecomm-template/SKILL.md on GitHub (opens in a new tab)

• post-purchase-sequence

  Generate a 4-5 email post-purchase sequence that reduces buyer's remorse, increases product usage, generates reviews, and sets up the next purchase using RMBC principles.

  skills/post-purchase-sequence/SKILL.md on GitHub (opens in a new tab)

• pricing-strategy

  Develop DTC pricing strategy — price anchoring, value-comparison economics, tiered pricing, subscription vs one-time, payment plans, and decoy pricing with 3 presentation formats and competitor context.

  skills/pricing-strategy/SKILL.md on GitHub (opens in a new tab)

• reengagement-sequence

  Generate a 3-5 email reengagement sequence for inactive subscribers — from "we miss you" through exclusive offer to sunset warning using RMBC principles.

  skills/reengagement-sequence/SKILL.md on GitHub (opens in a new tab)

No skill matches that filter.

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