marketing-skills

In the author's own words, from each skill's SKILL.md — showing the first 30 of 49 files.

• ab-test-analyzer

  Statistical significance calculator for A/B test results with sample size requirements, segment breakdowns, and hypothesis generation. Use when feeding test results, checking statistical significance, calculating sample sizes, analyzing experiment outcomes, or generating next test ideas based on results. Platform: Google and Meta.

  skills/ab-test-analyzer/SKILL.md on GitHub (opens in a new tab)

• ab-test-setup-and-analysis

  Designs statistically valid split tests for ads, audiences, landing pages, or bid strategies. Calculates required sample sizes before you start, monitors results during the test, and calls winners when statistical significance is actually reached — not when you feel like one is winning. Platform: Google and Meta.

  skills/ab-test-setup-and-analysis/SKILL.md on GitHub (opens in a new tab)

• account-structure-review

  Evaluates your campaign and ad set structure against your actual goals and budget. Flags over-segmentation that fragments your data, under-segmentation that hides performance differences, budget allocation issues, and consolidation opportunities that would improve algorithmic delivery and your ability to optimize. Platform: Google and Meta.

  skills/account-structure-review/SKILL.md on GitHub (opens in a new tab)

• ad-copy-variant-generator

  Analyzes your top performing ads, identifies what's working in the hooks, CTAs, messaging angles, and formats, then generates new variants that follow the same winning patterns while introducing enough variation to test meaningfully. Platform: Google and Meta.

  skills/ad-copy-variant-generator/SKILL.md on GitHub (opens in a new tab)

• ad-extension-audit

  Reviews all your Google Ads extensions — sitelinks, callouts, structured snippets, call extensions, image extensions, price extensions — across every campaign. Flags what's missing, what's underperforming, what's outdated, and writes replacements based on your best performing ads and landing pages. Platform: Google.

  skills/ad-extension-audit/SKILL.md on GitHub (opens in a new tab)

• ad-spend-allocator

  Multi-channel budget optimization using MER, marginal ROAS, and diminishing returns analysis. Use when pasting multi-channel spend and results data, requesting reallocation recommendations, analyzing budget shift priorities, or optimizing marketing efficiency across Google, Meta, TikTok, and other channels. Platform: Google and Meta.

  skills/ad-spend-allocator/SKILL.md on GitHub (opens in a new tab)

• ai-visibility-audit

  Audit how visible your brand is inside AI answers (ChatGPT, Claude, Gemini, Perplexity, AI Overviews). Claude builds a prompt panel for your category, scores where you show up vs competitors, and turns the gaps into a prioritized fix list. Platform: AI visibility.

  skills/ai-visibility-audit/SKILL.md on GitHub (opens in a new tab)

• anomaly-detection

  Catches unusual performance changes across your accounts — CPC spikes, CVR drops, spend surges, impression collapses, CTR shifts — and flags them with context about what likely changed. The goal is to catch problems in hours instead of discovering them days later during a routine check. Platform: Google and Meta.

  skills/anomaly-detection/SKILL.md on GitHub (opens in a new tab)

• attribution-model-comparison

  Runs your conversion data through different attribution models side by side — last click, first click, linear, time decay, position based, and data-driven. Shows you how credit shifts between campaigns depending on the model so you can make better budget decisions instead of over-investing in last-touch campaigns. Platform: Google and Meta.

  skills/attribution-model-comparison/SKILL.md on GitHub (opens in a new tab)

• audience-overlap-analysis

  Compares your Meta ad sets and identifies where audiences overlap significantly, causing your ads to compete against each other in the same auctions. Tells you exactly which ad sets are cannibalizing each other and how much it's costing you in inflated CPMs. Platform: Meta.

  skills/audience-overlap-analysis/SKILL.md on GitHub (opens in a new tab)

• bid-strategy-recommendations

  Analyzes your campaign history, conversion volume, CPA targets, and auction dynamics, then recommends the right bid strategy for each campaign — manual CPC, target CPA, target ROAS, maximize conversions, or maximize conversion value. Not a blanket recommendation, but campaign-by-campaign based on the data. Platform: Google.

  skills/bid-strategy-recommendations/SKILL.md on GitHub (opens in a new tab)

• brand-answer-monitoring

  Track how AI assistants describe your brand over time and catch wrong, outdated, or damaging claims. Claude builds your monitoring prompt set, compares runs week over week, and drafts the correction plan when answers drift. Platform: AI visibility.

  skills/brand-answer-monitoring/SKILL.md on GitHub (opens in a new tab)

• budget-scenario-planner

  Models what happens to your CPA, ROAS, conversion volume, and impression share when you increase or decrease budget by any amount. Uses your actual account data and historical diminishing returns patterns, not generic industry assumptions. Platform: Google and Meta.

  skills/budget-scenario-planner/SKILL.md on GitHub (opens in a new tab)

• campaign-naming-convention-builder

  Builds a consistent, filterable naming convention across your Google and Meta accounts based on your campaign types, objectives, targeting, and reporting needs. Makes filtering, reporting, and cross-platform analysis actually work instead of guessing what "Campaign_v3_Final_NEW" means. Platform: Google and Meta.

  skills/campaign-naming-convention-builder/SKILL.md on GitHub (opens in a new tab)

• channel-mix-optimizer

  Given your total budget, recommends the optimal split across Google Search, PMax, Meta prospecting, Meta retargeting, and any other active channels based on your last 60-90 days of marginal ROAS and CPA by channel. Tells you where each additional dollar produces the best return. Platform: Google and Meta.

  skills/channel-mix-optimizer/SKILL.md on GitHub (opens in a new tab)

• citation-source-gap-finder

  Find the exact pages AI assistants cite when answering questions in your category, and identify which ones you can get into. Claude clusters the cited sources, scores each by attainability, and outputs an outreach/content plan. Platform: AI visibility.

  skills/citation-source-gap-finder/SKILL.md on GitHub (opens in a new tab)

• client-report-narratives

  Takes your raw campaign performance data and writes the executive summary paragraph that goes at the top of the report. The plain English explanation of what happened, why it happened, and what's being done about it. The part every client actually reads. Platform: Google and Meta.

  skills/client-report-narratives/SKILL.md on GitHub (opens in a new tab)

• competitor-creative-analysis

  Pulls competitor ads from Meta Ad Library and Google Ads Transparency Center, categorizes their messaging angles, formats, CTAs, and creative types, then identifies gaps in their approach you can exploit and patterns worth testing in your own campaigns. Platform: Meta.

  skills/competitor-creative-analysis/SKILL.md on GitHub (opens in a new tab)

• competitor-teardown

  Systematic competitive analysis covering positioning, messaging hierarchy, objection handling, and CTA strategy from landing page URLs or screenshots. Use when pasting a competitor URL, uploading competitor screenshots, requesting positioning analysis, or needing to understand competitive messaging and differentiation strategies. Platform: Google and Meta.

  skills/competitor-teardown/SKILL.md on GitHub (opens in a new tab)

• content-aeo-optimizer

  Rewrite existing pages so AI assistants can extract, quote, and cite them. Claude restructures your content into answer-ready blocks — direct answers, comparison tables, stats with sources, schema — without wrecking the human reading experience. Platform: AI visibility.

  skills/content-aeo-optimizer/SKILL.md on GitHub (opens in a new tab)

• content-repurposer

  Transform one long-form piece into multiple platform-specific content derivatives including LinkedIn posts, tweet threads, email snippets, ad hooks, and video scripts while maintaining voice consistency. Use when given a blog post, article, or pillar content to atomize across channels. Platform: Google and Meta.

  skills/content-repurposer/SKILL.md on GitHub (opens in a new tab)

• conversion-path-analysis

  Maps out how users move through your funnel from first ad click to conversion. Identifies where the biggest drop-offs happen, which campaigns contribute most at each stage, and how long the typical conversion path takes across different audience segments. Platform: Google and Meta.

  skills/conversion-path-analysis/SKILL.md on GitHub (opens in a new tab)

• cpa-diagnostics

  When your CPA spikes, Claude breaks down exactly what caused it. It looks across your campaign data and isolates the contributing factors — audience fatigue, bid landscape shifts, creative decay, landing page conversion drops, budget distribution changes, or new competitor activity. Platform: Google and Meta.

  skills/cpa-diagnostics/SKILL.md on GitHub (opens in a new tab)

• creative-fatigue-detection

  Monitors your ads for early signs of fatigue before performance fully collapses. Tracks frequency buildup, CTR decay, CPM increases, and engagement drops across all active creatives and tells you which ones need rotation now vs next week. Platform: Meta.

  skills/creative-fatigue-detection/SKILL.md on GitHub (opens in a new tab)

• day-hour-performance-breakdown

  Analyzes performance by day of week and hour of day across your campaigns. Identifies when your ads perform best and worst, recommends ad schedule adjustments with estimated savings, and tells you exactly what you'd give up by restricting hours. Platform: Google and Meta.

  skills/day-hour-performance-breakdown/SKILL.md on GitHub (opens in a new tab)

• device-performance-split

  Analyzes how your campaigns perform across mobile, desktop, and tablet. Identifies where device performance diverges significantly and recommends bid adjustments, campaign splits, or creative/landing page changes to capture the gap. Platform: Google and Meta.

  skills/device-performance-split/SKILL.md on GitHub (opens in a new tab)

• e2e-seo-assistant

  Full SEO workflow covering technical audits, content gaps, backlink opportunities, on-page fixes, and content briefs. Use when given a site and target keywords to get complete SEO analysis and actionable content plans. End-to-end SEO in one skill. Platform: Google.

  skills/e2e-seo-assistant/SKILL.md on GitHub (opens in a new tab)

• email-sequence-writer

  Write complete nurture email sequences with subject lines, preview text, and body copy using proven copywriting formulas. Use when given ICP, offer, and objections to generate full email flows, creating welcome sequences, writing promotional emails, or maintaining voice consistency throughout email campaigns. Platform: Google and Meta.

  skills/email-sequence-writer/SKILL.md on GitHub (opens in a new tab)

• frequency-cap-recommendations

  Analyzes frequency data across your Meta campaigns, identifies where you're overserving ads to the same people, and recommends frequency caps by campaign objective. Tells you the point where additional impressions stop driving conversions and start burning money. Platform: Meta.

  skills/frequency-cap-recommendations/SKILL.md on GitHub (opens in a new tab)

• geo-performance-analysis

  Breaks down campaign performance by geographic location at whatever level matters — country, state, city, DMA, zip code. Flags underperforming geos that are quietly eating budget and high-performing ones that deserve more spend. Recommends geo bid adjustments or campaign splits. Platform: Google and Meta.

  skills/geo-performance-analysis/SKILL.md on GitHub (opens in a new tab)

No skill matches that filter.

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