gtm-flywheel

In the author's own words, from each skill's SKILL.md.

• campaign-benchmarking

  Benchmark your outbound campaigns against internal baselines, industry standards, and cross-portfolio performance data. Know if your campaigns are actually good — not just whether they feel good.

  campaign-analytics/campaign-benchmarking/SKILL.md on GitHub (opens in a new tab)

• performance-analysis

  Analyze outbound campaign performance across every meaningful metric. Diagnose what's working, what's broken, and exactly where to optimize for higher conversion.

  campaign-analytics/performance-analysis/SKILL.md on GitHub (opens in a new tab)

• winning-copy-extraction

  Extract, analyze, and replicate the patterns behind your highest-performing email copy. Turn individual campaign wins into repeatable copy frameworks your team can deploy across every campaign.

  campaign-analytics/winning-copy-extraction/SKILL.md on GitHub (opens in a new tab)

• copy-frameworks

  Battle-tested cold email copy frameworks that earn replies. Structures, formulas, and templates for writing emails that convert strangers into conversations.

  cold-email/copy-frameworks/SKILL.md on GitHub (opens in a new tab)

• personalization-engine

  Turn raw prospect data into compelling personalized email elements. Signal detection, personalization layers, and variable frameworks that make cold emails feel warm.

  cold-email/personalization-engine/SKILL.md on GitHub (opens in a new tab)

• sequence-architecture

  Design multi-step outbound sequences that convert. Timing, channel mix, variant strategy, and escalation logic for cold email campaigns.

  cold-email/sequence-architecture/SKILL.md on GitHub (opens in a new tab)

• account-qualification

  Systematically evaluate whether a target account is worth pursuing. Scoring frameworks, qualification criteria, and prioritization models that prevent wasted outreach on bad-fit prospects.

  icp-research/account-qualification/SKILL.md on GitHub (opens in a new tab)

• icp-matrix-builder

  Build comprehensive Ideal Customer Profile matrices that define exactly who to target. Tiering frameworks, scoring models, and segmentation strategies for precision outbound.

  icp-research/icp-matrix-builder/SKILL.md on GitHub (opens in a new tab)

• persona-development

  Build detailed buyer personas grounded in real data, not assumptions. Pain mapping, motivation frameworks, and messaging architecture for each persona in your ICP.

  icp-research/persona-development/SKILL.md on GitHub (opens in a new tab)

• deal-patterns

  Analyze closed-won and closed-lost deals to identify the patterns that predict revenue. Surface what your best deals have in common, why deals die, and how to replicate your wins systematically.

  sales-intelligence/deal-patterns/SKILL.md on GitHub (opens in a new tab)

• objection-mining

  Systematically extract, classify, and pre-handle prospect objections from sales data. Build objection playbooks that turn 'no' into 'tell me more' — in cold outreach, discovery calls, and follow-ups.

  sales-intelligence/objection-mining/SKILL.md on GitHub (opens in a new tab)

• transcript-analysis

  Extract actionable intelligence from sales call transcripts. Systematic frameworks for mining discovery calls, demos, and follow-ups to improve messaging, objection handling, and close rates.

  sales-intelligence/transcript-analysis/SKILL.md on GitHub (opens in a new tab)

• intent-signals

  Detect, categorize, and score buying intent signals from multiple data sources. Transform raw company activity into actionable outreach triggers.

  signal-scoring/intent-signals/SKILL.md on GitHub (opens in a new tab)

• lead-prioritization

  Rank leads by conversion probability using weighted scoring models. Stack signals, fit scores, and engagement data to build a dynamic priority queue that tells your team exactly who to contact next.

  signal-scoring/lead-prioritization/SKILL.md on GitHub (opens in a new tab)

• trigger-mapping

  Map business events to outreach triggers. Define which events warrant immediate contact, what to say when they happen, and how to build event-driven outbound campaigns.

  signal-scoring/trigger-mapping/SKILL.md on GitHub (opens in a new tab)

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