claude-gtm-plugin

In the author's own words, from each skill's SKILL.md — showing the first 30 of 54 files.

• ab-test-setup

  When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see data-and-funnel-analytics.

  skills/ab-test-setup/SKILL.md on GitHub (opens in a new tab)

• ad-campaign-management

  Use when creating, managing, or optimizing paid advertising campaigns across any platform. Covers ad copy generation, ad creative strategy, campaign management, and competitive intelligence. Triggers on: ad copy, ad creative, paid ads, paid advertising, Facebook ads, LinkedIn ads, Google ads, Meta ads, ad campaign, ad strategy, ad testing, competitive ads, competitor ads, ad library, ad analysis,…

  skills/ad-campaign-management/SKILL.md on GitHub (opens in a new tab)

• app-store-optimization

  Use this skill when optimizing app store listings, researching keywords, or tracking mobile app performance on Apple App Store and Google Play Store.

  skills/app-store-optimization/SKILL.md on GitHub (opens in a new tab)

• blog-writing-specialist

  Comprehensive blog writing skill that handles technical blog posts, personal voice writing, brain dump transformation, and category-aware AEO-optimized content. Use when: (1) writing, editing, or proofreading a blog article or post, (2) transforming unstructured brain dumps into polished posts, (3) writing in specific personal voices (Jarad, Nick Nisi), (4) creating category-aware technology/comp…

  skills/blog-writing-specialist/SKILL.md on GitHub (opens in a new tab)

• bootstrap

  Onboard a new GTM project — run an agency-style interview, then generate CLAUDE.md, PROGRESS.md, about/me.md, strategy/brand.md, and scaffold content + assets folders. Use this skill whenever the user wants to set up a new project, onboard a brand, start from scratch, configure their marketing context, or initialize their workspace. Trigger on: bootstrap, onboard, set up my project, get started,…

  skills/bootstrap/SKILL.md on GitHub (opens in a new tab)

• brand-messaging-and-positioning

  Comprehensive brand messaging, positioning, and value proposition development using proven frameworks including Peep Laja Message Layers, Osterwalder Value Proposition Canvas, Geoffrey Moore positioning, April Dunford's Five Components, StoryBrand SB7, Andy Raskin Strategic Narrative, and Messaging House. Use when developing brand identity, brand messaging architecture, positioning statements, va…

  skills/brand-messaging-and-positioning/SKILL.md on GitHub (opens in a new tab)

• challenge-funnel

  This skill should be used when the user asks to "create a challenge funnel", "build a 5-day challenge", "bootcamp funnel", "challenge launch", or mentions challenges, bootcamps, or multi-day engagement funnels. Creates challenge funnels that activate prospects, build community, and convert to core offers.

  skills/challenge-funnel/SKILL.md on GitHub (opens in a new tab)

• community-building

  Build and grow online communities across all platforms and contexts — from developer/B2B communities (Discord, Slack, Circle, Discourse) to social communities (Twitter/X, Reddit, Farcaster) to crypto/holder communities (Telegram). Covers strategy, platform selection, channel architecture, member journey mapping, onboarding, engagement rituals, ambassador/champions programs, moderation, governance…

  skills/community-building/SKILL.md on GitHub (opens in a new tab)

• competitor-analysis

  Comprehensive competitor analysis, competitive intelligence, and comparison page creation. Use when analyzing competitive landscape, creating competitor comparison pages (alternative pages, vs pages, competitor A vs B pages), performing market research, building SWOT analysis, creating feature matrices, pricing comparisons, competitor teardowns, battle cards, or positioning maps. Covers research…

  skills/competitor-analysis/SKILL.md on GitHub (opens in a new tab)

• content-creation-and-marketing

  Cross-channel content production from an approved idea, brief, notes, transcript, or existing asset. Use when the user wants a ready-to-review draft or a small set of adaptations saved into the bootstrap content workspace. For content strategy use content-strategy-and-planning; for specialist LinkedIn, blog, email automation, SEO, landing page, or campaign work use the dedicated skill.

  skills/content-creation-and-marketing/SKILL.md on GitHub (opens in a new tab)

• content-strategy-and-planning

  Unified skill for content strategy and marketing content strategy: content pillars, editorial calendars, keyword research by buyer stage, positioning, messaging hierarchy, trust-building, GEO/AI search optimization, and ROI measurement. Also handles content briefs, SEO briefs, content outlines for writers, on-page SEO optimization, meta descriptions, title tags, keyword density, content research,…

  skills/content-strategy-and-planning/SKILL.md on GitHub (opens in a new tab)

• conversion-rate-optimization

  Conversion rate optimization for marketing pages and lead-capture forms. Use when the user wants to improve conversions on a homepage, landing page, pricing page, feature page, blog CTA, contact form, demo form, or campaign page. For product onboarding use user-onboarding; for lifecycle email use marketing-automation; for pricing and paywalls use pricing-strategy; for A/B testing use ab-test-setu…

  skills/conversion-rate-optimization/SKILL.md on GitHub (opens in a new tab)

• copywriting-core

  Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy,…

  skills/copywriting-core/SKILL.md on GitHub (opens in a new tab)

• crm-integration

  CRM integration patterns for Close CRM, HubSpot, and Salesforce. Use when: Close CRM, HubSpot, Salesforce, CRM API, lead sync, deal sync, activity logging, CRM webhook, pipeline automation, contact enrichment.

  skills/crm-integration/SKILL.md on GitHub (opens in a new tab)

• customer-success-and-retention

  Comprehensive customer success and retention expertise combining onboarding, health scoring, churn prevention, retention strategies, and LTV maximization. Use when designing customer onboarding flows, reducing churn, building health scores, creating retention systems, designing upsells, or improving customer lifetime value. Covers proactive engagement, cancel flows, dunning, re-engagement, and th…

  skills/customer-success-and-retention/SKILL.md on GitHub (opens in a new tab)

• data-and-funnel-analytics

  Analytics tracking, interpretation, funnel analysis, product metrics, and ROI measurement. Use when setting up GA4/GTM tracking, interpreting analytics data, analyzing conversion funnels, calculating ROI, or measuring product engagement. Triggers on "analytics," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "tracking plan," "funnel ana…

  skills/data-and-funnel-analytics/SKILL.md on GitHub (opens in a new tab)

• executive-dashboard-generator

  Transform raw data from CSVs, Google Sheets, or databases into executive-ready reports with visualizations, key metrics, trend analysis, and actionable recommendations. Creates data-driven narratives for leadership. Use when users need to turn spreadsheets into executive summaries or board reports.

  skills/executive-dashboard-generator/SKILL.md on GitHub (opens in a new tab)

• free-tool-strategy

  Use this skill when designing free tools and calculators for lead generation and SEO

  skills/free-tool-strategy/SKILL.md on GitHub (opens in a new tab)

• go-to-market-strategy

  Comprehensive go-to-market strategy and launch execution skill. Use when planning a product launch, feature announcement, market entry, or release strategy. Activates for: go to market, GTM, product launch, launch strategy, launch plan, launch execution, launch marketing, GTM playbook, launch readiness, technical launch, beta launch, early access, waitlist, Product Hunt, feature release, announce…

  skills/go-to-market-strategy/SKILL.md on GitHub (opens in a new tab)

• growth-strategy

  Growth strategy for product-led and loop-driven growth systems. Use when building growth strategy, designing growth loops, planning acquisition channels, evaluating network effects, deciding when to scale, or coordinating product, engineering, data, and marketing around growth. For SEO audits use seo-and-aeo-strategy; for page/form CRO use conversion-rate-optimization; for A/B test design use ab-…

  skills/growth-strategy/SKILL.md on GitHub (opens in a new tab)

• humanizer

  Humanize AI-sounding writing and remove common AI-generated writing tells while preserving meaning, audience, and brand voice. Use when editing text to sound more natural, less generic, less promotional, less formulaic, or closer to the user's own writing. Triggers: humanize this, make this less AI, make this sound human, remove AI writing patterns, rewrite in my voice, make this more natural, de…

  skills/humanizer/SKILL.md on GitHub (opens in a new tab)

• issue-reporting

  Helps users report issues with GTM skills — incorrect advice, broken activation, missing context, or unexpected behavior. Guides through gathering the right details (skill name, prompt used, actual vs expected output, context files present) and generates a properly formatted GitHub issue. Use when users say: 'this skill gave wrong advice', 'report a bug', 'file an issue', 'skill isn't working', '…

  skills/issue-reporting/SKILL.md on GitHub (opens in a new tab)

• keyword-research-and-clustering

  Research, expand, and cluster keywords for content strategy. Use when planning content topics, building keyword lists, expanding seed keywords, clustering by topic and intent, or mapping keywords to funnel stages. Triggers on "keyword research," "keyword expansion," "keyword clustering," "content topics," "what to write about," "topic ideation," "content planning," "6 circles method," "seed keywo…

  skills/keyword-research-and-clustering/SKILL.md on GitHub (opens in a new tab)

• landing-page-optimization

  Use when working on landing pages — creation, copywriting, design, optimization, or conversion rate improvement. Covers hero sections, above-the-fold content, value propositions, CTAs, landing page templates, and high-converting page structure. Applies to sales pages, lead capture pages, product pages, and marketing site pages. Use this skill for landing page copy, landing page design, landing pa…

  skills/landing-page-optimization/SKILL.md on GitHub (opens in a new tab)

• lead-generation-and-demand

  Comprehensive B2B demand generation and lead acquisition skill. Use when building lead generation systems, creating demand acquisition campaigns, optimizing CAC, designing lead magnets, conducting lead research, or planning multi-channel demand strategies. Covers ICP definition, funnel strategy, channel optimization, lead scoring, attribution, and pipeline generation for B2B SaaS.

  skills/lead-generation-and-demand/SKILL.md on GitHub (opens in a new tab)

• linkedin

  LinkedIn profile optimization and content creation. Use when auditing or optimizing a LinkedIn profile, writing LinkedIn posts, developing thought leadership content, building personal brand on LinkedIn, analyzing SSI score, improving profile visibility, or crafting hooks and engagement strategy for LinkedIn.

  skills/linkedin/SKILL.md on GitHub (opens in a new tab)

• market-research-analysis

  Comprehensive market research and analysis skill. Use when sizing markets, conducting competitive analysis, generating professional market research reports, analyzing consumer behavior, or identifying market opportunities. Activates for: market research, market analysis, market report, TAM SAM SOM, market sizing, industry analysis, market landscape, competitive landscape, market trends, consumer…

  skills/market-research-analysis/SKILL.md on GitHub (opens in a new tab)

• marketing-automation

  Use this skill when setting up marketing automation in HubSpot, Marketo, email sequences, lead scoring, and workflows.

  skills/marketing-automation/SKILL.md on GitHub (opens in a new tab)

• marketing-campaign-management

  Comprehensive marketing expertise combining campaign execution, strategy frameworks, psychological principles, and 140+ marketing tactics. Use when planning campaigns, developing content strategy, applying behavioral science, generating marketing ideas, or building go-to-market strategies. Covers email, social, SEO, paid ads, content, and psychology-driven optimization.

  skills/marketing-campaign-management/SKILL.md on GitHub (opens in a new tab)

• marketing-strategy

  Product marketing strategy, positioning, and competitive intelligence for B2B SaaS. Use when defining ICP, developing positioning (April Dunford method), creating messaging hierarchy, building competitive battlecards, planning sales enablement, sizing market opportunity (TAM/SAM/SOM), mapping PMF spectrum, designing growth loops, writing PR/FAQ working backwards docs, or creating a product market…

  skills/marketing-strategy/SKILL.md on GitHub (opens in a new tab)

No skill matches that filter.

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