Updated today
by nowork-studio
notfair-plugin
Open-source SEO, GEO, and marketing skills for AI agents.
3.9k GitHub stars (3,943)
+77 in 20 days
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- 30 skills (30 skills found in its SKILL.md files)
- 496 forks (496 forks)
- Today last update (Last updated today)
Install
Skills CLI
npx skills add nowork-studio/notfair-plugin
Asks which skills and agents to install. Just one: npx skills add nowork-studio/notfair-plugin --skill gemini — add -g for every project.
Claude Code
git clone https://github.com/nowork-studio/notfair-plugincp -r "notfair-plugin/gemini" ~/.claude/skills/
Copies the gemini skill into ~/.claude/skills/ for every project (use .claude/skills/ for one project). Repeat for the other skills listed below.
Plugin
/plugin marketplace add nowork-studio/notfair-plugin
Run inside Claude Code if the repository ships a plugin marketplace, then pick plugins from /plugin.
Skills can run code on your machine — read the SKILL.md first.
What it does
In the author's own words, from each skill's SKILL.md — showing the first 30 of 96 files.
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gemini
Cross-model second opinion from Google Gemini — a different AI reviewing the same changes, with deep Google ecosystem knowledge. Three modes: review (pass/fail gate for Google Ads campaigns, SEO metadata, or code), challenge (adversarial stress-test that tries to break your changes), and consult (open Q&A with Gemini on Google Ads strategy, SEO best practices, or implementation questions). Use wh…
gemini/SKILL.md on GitHub (opens in a new tab) -
gohighlevel
Operate connected GoHighLevel CRM accounts through the NotFair MCP. Use for GoHighLevel, HighLevel, GHL contacts, conversations, opportunities, calendars, pipelines, tags, tasks, forms, invoices, products, or approved CRM changes.
gohighlevel/SKILL.md on GitHub (opens in a new tab) -
upgrade
Upgrade the NotFair plugin to the latest version. Updates the marketplace repo, installs the new version to the plugin cache, and updates installed_plugins.json. Use when asked to "upgrade notfair", "update notfair", or "get latest version". Also handles inline upgrade prompts when a skill detects UPGRADE_AVAILABLE at startup.
notfair-upgrade-skill/SKILL.md on GitHub (opens in a new tab) -
wordpress
Operate connected WordPress sites through the NotFair MCP. Use for WordPress content, posts, pages, media, comments, terms, design, settings, plugins, themes, HTML files, or approved WordPress changes on a NotFair-connected site. Not the local Application-Password CMS setup used by SEO scripts.
wordpress/SKILL.md on GitHub (opens in a new tab) -
google-analytics
Analyze connected Google Analytics 4 traffic, acquisition, engagement, landing pages, ecommerce, events, and conversions, and safely manage supported GA4 key events or custom dimensions through NotFair MCP. Use for GA4, Google Analytics, traffic or conversion drops, channel attribution, realtime activity, report requests, measurement configuration, or Analytics MCP setup.
analytics/google-analytics/SKILL.md on GitHub (opens in a new tab) -
search-console
Query and operate connected Google Search Console properties through NotFair MCP. Use for live GSC query or page performance, clicks, impressions, CTR, position, traffic changes, indexing status, URL inspection, sitemap reads or approved sitemap submission/removal, and Search Console MCP setup. Route full-site SEO audits to seo-analysis.
analytics/search-console/SKILL.md on GitHub (opens in a new tab) -
google-ads-assets
Plan, validate, and safely publish Google Ads assets, including sitelinks, callouts, structured snippets, image assets, and Performance Max asset briefs. Use when asked for Google Ads assets, ad extensions, sitelinks, callouts, snippets, image assets, Performance Max assets, PMax creative, or an asset audit.
google-ads/assets/SKILL.md on GitHub (opens in a new tab) -
google-ads-audit
Google Ads account audit and business context setup. Use for account-health audits and business-context setup. Trigger on "audit my ads", "ads audit", "set up my ads", "onboard", "account overview", "how's my account", "ads health check", "what should I fix in my ads", or when the user is new to NotFair and hasn't run an audit before.
google-ads/audit/SKILL.md on GitHub (opens in a new tab) -
google-ads-copy
Generate and A/B test Google Ads copy. Use when asked to write ad copy, headlines, descriptions, create ad variants, test ad messaging, improve CTR, or generate RSA (Responsive Search Ad) components. Trigger on "ad copy", "write ads", "headlines", "descriptions", "RSA", "responsive search ad", "ad text", "ad creative", "improve CTR", "ad A/B test", "ad variants", "write me an ad", "ad variation e…
google-ads/copy/SKILL.md on GitHub (opens in a new tab) -
google-ads-landing
Score and diagnose Google Ads landing pages. Use when asked to audit a landing page, check landing page quality, diagnose high-CTR but low-conversion-rate ad groups, improve Quality Score's Landing Page Experience component, or compare an ad group's messaging against its landing page. Trigger on "landing page audit", "landing page score", "landing page quality", "why is my conversion rate low", "…
google-ads/landing/SKILL.md on GitHub (opens in a new tab) -
google-ads
Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline conversions. Use for any mention of Google Ads, CPA, ROAS, ad spend, or campaign settings.
google-ads/manage/SKILL.md on GitHub (opens in a new tab) -
meta-ads-audit
Meta Ads (Facebook + Instagram) account audit and business context setup. Use for account-health audits and business-context setup. Trigger on "audit my Meta ads", "audit my Facebook ads", "Meta ads audit", "set up my Meta ads", "onboard Meta", "Meta account overview", "how's my Meta account", "Meta health check", "what should I fix in my Facebook ads", or when the user is new to NotFair Meta and…
meta-ads/audit/SKILL.md on GitHub (opens in a new tab) -
meta-ads-creative
Create evidence-based Meta ad creative briefs, copy angles, and testable asset concepts for Facebook and Instagram. Use when asked for Meta ad creative, Facebook ads copy, Instagram ad assets, UGC concepts, creative briefs, new ad concepts, or creative refreshes.
meta-ads/creative/SKILL.md on GitHub (opens in a new tab) -
meta-ads
Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads. Use for any mention of Meta Ads, Facebook Ads, Instagram Ads, ROAS, CPM, ad spend, or campaign settings on Meta.
meta-ads/manage/SKILL.md on GitHub (opens in a new tab) -
paid-ads-amazon
Plan and review Amazon Ads with margin-aware ACoS, product, and search-term guardrails. Use for Amazon advertising, Sponsored Products, Sponsored Brands, Sponsored Display, ASIN targeting, Amazon ACoS, or Amazon Ads performance exports.
paid-ads/paid-ads-amazon/SKILL.md on GitHub (opens in a new tab) -
paid-ads-chatgpt
Plan and review ChatGPT Ads experiments without assuming ad inventory, account access, or platform capabilities. Use for ChatGPT advertising, OpenAI ads, conversational ad concepts, ChatGPT campaign plans, or performance reviews from a verified export.
paid-ads/paid-ads-chatgpt/SKILL.md on GitHub (opens in a new tab) -
paid-ads-creative
Create grounded paid-media creative concepts, copy angles, refresh hypotheses, and measurable test briefs across advertising platforms. Use for ad copy, creative briefs, UGC concepts, headlines, creative fatigue, asset ideas, or a creative refresh.
paid-ads/paid-ads-creative/SKILL.md on GitHub (opens in a new tab) -
paid-ads-guide
Explain NotFair's paid-ads skills, installation, platform boundaries, account connections, and current product capabilities. Use for questions about how NotFair works, what it supports, how to install or connect it, plans or limits, or paid-media troubleshooting that is not an account-performance request.
paid-ads/paid-ads-guide/SKILL.md on GitHub (opens in a new tab) -
paid-ads-integrations
Discover, connect, and verify NotFair paid-ad integrations and their actual capabilities. Use when asked to connect an ad account, configure an ads MCP, check available tools, troubleshoot access, or determine whether NotFair can read or change a platform.
paid-ads/paid-ads-integrations/SKILL.md on GitHub (opens in a new tab) -
paid-ads-launch
Plan and prepare a new paid-media campaign or cross-channel test before it can spend. Use when asked to create, launch, start, set up, or allocate budget to an advertising campaign on any supported platform.
paid-ads/paid-ads-launch/SKILL.md on GitHub (opens in a new tab) -
paid-ads-linkedin
Audit, diagnose, plan, and safely operate connected LinkedIn Ads accounts through the NotFair MCP, with an export-based fallback. Use for LinkedIn advertising, sponsored content, lead-generation forms, job-title or company targeting, campaign groups, creatives, conversions, lead quality, budgets, bids, or approved LinkedIn campaign changes.
paid-ads/paid-ads-linkedin/SKILL.md on GitHub (opens in a new tab) -
paid-ads-optimize
Diagnose wasted paid-ad spend, pacing, and allocation, then propose safe evidence-backed optimizations. Use for waste, negatives, budgets, bid changes, poor CPA or ROAS, underpacing, overspend, or scaling decisions.
paid-ads/paid-ads-optimize/SKILL.md on GitHub (opens in a new tab) -
paid-ads-reddit
Audit, diagnose, and safely operate connected Reddit Ads accounts through the NotFair MCP. Use for Reddit advertising, Reddit Ads performance, campaign or ad-group analysis, spend, conversions, targeting, audiences, pixels, budgets, bids, creative, campaign setup, or approved Reddit Ads changes.
paid-ads/paid-ads-reddit/SKILL.md on GitHub (opens in a new tab) -
paid-ads-review
Produce a read-only, evidence-based paid-media performance review across connected platforms or supplied exports. Use for weekly or monthly reports, scorecards, performance, CPA, ROAS, CTR, spend trends, pacing, or conversion-tracking health.
paid-ads/paid-ads-review/SKILL.md on GitHub (opens in a new tab) -
paid-ads-setup
Connect NotFair paid-ad accounts and establish reusable campaign context. Use when setting up paid media in a new workspace, connecting Google, Meta, X, LinkedIn, Reddit, or TikTok Ads, refreshing brand context, or preparing an agent to work on ads safely.
paid-ads/paid-ads-setup/SKILL.md on GitHub (opens in a new tab) -
paid-ads-tiktok
Audit, diagnose, and safely operate connected TikTok Ads accounts through the NotFair MCP. Use for TikTok advertising, Spark Ads, short-form video ads, campaign or ad-group analysis, spend, conversions, targeting, creative, budgets, bids, creator briefs, campaign setup, or approved TikTok Ads changes.
paid-ads/paid-ads-tiktok/SKILL.md on GitHub (opens in a new tab) -
paid-ads-x
Audit, diagnose, and safely operate connected X Ads (Twitter Ads) accounts through the NotFair MCP. Use for X Ads performance, campaign or line-item analysis, spend, conversions, targeting, promoted posts, audiences, budgets, bids, creative, campaign setup, or approved X Ads changes.
paid-ads/paid-ads-x/SKILL.md on GitHub (opens in a new tab) -
paid-ads
Coordinate safe, evidence-based paid-media work across Google Ads, Meta Ads, X Ads, LinkedIn Ads, Reddit Ads, TikTok Ads, Amazon, and ChatGPT Ads. Use for broad ads questions, multi-channel strategy, budgets, CPA or ROAS, campaign requests, spend, ad performance, or when routing to the right NotFair paid-ads skill.
paid-ads/paid-ads/SKILL.md on GitHub (opens in a new tab) -
backlink-audit
Backlink / off-page SEO audit. Works WITHOUT a paid tool by default — it uses the Google Search Console Links report (your top linking sites, most-linked pages, and anchor text) plus any backlink export the user provides (Ahrefs / Semrush / Majestic / DataForSEO CSV). Analyzes referring-domain profile, anchor-text distribution (over-optimized / spammy patterns), most-linked pages vs. money pages…
seo/backlink-audit/SKILL.md on GitHub (opens in a new tab) -
broken-link-checker
Scans a website to find broken links (404s, 500s). Crawls internal pages, identifies broken outbound links, and reports source pages for easy fixing. Use this when the user asks to "check for broken links", "find 404s", "audit my links", or "is my site healthy".
seo/broken-link-checker/SKILL.md on GitHub (opens in a new tab)
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Review before you install
A skill is a set of instructions and scripts your agent will follow, and it can run code on your machine. Read the SKILL.md and any scripts first — this listing is not a security review.