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Updated 5mo ago

by robpalmer99

claude-code-copywriting-skills

Five free Claude Code skills for direct response copywriting — by Rob Palmer. Companion to robpalmer.com/blog/claude-code-copywriting-skills

Works with
  • Claude
View on GitHub (opens in a new tab)

41 GitHub stars (41)

+4 in 16 days

Stars gained per day · daily snapshots since Sep 30
Stars gained per day, Sep 30 to Oct 16: +4 in total; the busiest day was Oct 4 with +1 stars.Oct 1: 0 starsOct 2: 0 starsOct 3: 0 starsOct 4: +1 starsOct 5: +1 starsOct 6: 0 starsOct 7: 0 starsOct 8: 0 starsOct 9: 0 starsOct 10: 0 starsOct 11: 0 starsOct 12: +1 starsOct 13: 0 starsOct 14: 0 starsOct 15: 0 starsOct 16: +1 stars
Stars gained between daily snapshots
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  • 5 skills (5 skills found in its SKILL.md files)
  • 8 forks (8 forks)
  • 5mo ago last update (Last updated 5mo ago)

Install

Skills CLI

npx skills add robpalmer99/claude-code-copywriting-skills

Asks which skills and agents to install. Just one: npx skills add robpalmer99/claude-code-copywriting-skills --skill ad-copy — add -g for every project.

Claude Code

git clone https://github.com/robpalmer99/claude-code-copywriting-skillscp -r "claude-code-copywriting-skills/ad-copy" ~/.claude/skills/

Copies the ad-copy skill into ~/.claude/skills/ for every project (use .claude/skills/ for one project). Repeat for the other skills listed below.

Plugin

/plugin marketplace add robpalmer99/claude-code-copywriting-skills

Run inside Claude Code if the repository ships a plugin marketplace, then pick plugins from /plugin.

Skills can run code on your machine — read the SKILL.md first.

What it does

In the author's own words, from each skill's SKILL.md.

  • ad-copy

    Write high-converting Meta (Facebook + Instagram) ad copy — primary text, headlines, descriptions, and UGC/video ad scripts. Use this skill whenever the user asks to write, rewrite, or brainstorm Meta ads, Facebook ads, Instagram ads, ad hooks, ad captions, ad primary text, UGC scripts, video ad scripts, talking head scripts, ad angles, ad variations, scroll-stopping hooks, or ad creative for soc…

    ad-copy/SKILL.md on GitHub (opens in a new tab)

  • compliance-checker

    Check ad copy, landing pages, VSLs, and emails for platform compliance issues — Meta/Facebook, Google, TikTok, YouTube, and ClickBank. Use this skill whenever the user asks to check compliance, run a compliance audit, review copy for platform policy violations, check if copy will get banned or flagged, audit for Meta/Facebook ad policy, or scan for trigger words. Also trigger for 'is this complia…

    compliance-checker/SKILL.md on GitHub (opens in a new tab)

  • copychief

    Review and copychief sales copy, VSLs, emails, ads, and landing pages using direct response principles from top copywriters (Carlton, Halbert, Makepeace, Georgi, Schwartz, etc.). Use this skill whenever the user asks to review copy, copychief something, critique sales copy, improve a VSL, check an email sequence, review ad copy, audit a funnel, or anything involving evaluating and improving direc…

    copychief/SKILL.md on GitHub (opens in a new tab)

  • direct-response-copy

    Write sales copy that converts — landing pages, VSLs, emails, headlines, CTAs, Meta ads, upsell sequences, and anything persuasive. Use this skill whenever the user asks to write, rewrite, punch up, or critique sales copy, direct response copy, VSLs, TSLs, email sequences, ad creative, headlines, CTAs, or landing pages. Also trigger for requests like 'write copy for my offer', 'improve my headlin…

    direct-response-copy/SKILL.md on GitHub (opens in a new tab)

  • landing-page-copy

    Write high-converting short-form landing page copy — bridge pages, pre-sell pages, and landers that sit between ads and VSLs/offers. Use this skill whenever the user asks to write, rewrite, or brainstorm landing page copy, lander copy, bridge page copy, pre-sell page copy, or any short-form page designed to drive clicks through to a VSL, video, or offer. Also trigger for 'write me a landing page'…

    landing-page-copy/SKILL.md on GitHub (opens in a new tab)

Review before you install

A skill is a set of instructions and scripts your agent will follow, and it can run code on your machine. Read the SKILL.md and any scripts first — this listing is not a security review.