seoo-skills

In the author's own words, from each skill's SKILL.md.

• backlink-profile-audit

  Audit a site's backlink profile for toxic-link risk and genuine link-building opportunity. Use when auditing off-page SEO, when a user asks "are my backlinks okay" or "should I disavow anything," or when looking for legitimate link-building opportunities. Works without a paid backlink tool if none is available — see Step 0.

  skills/backlink-profile-audit/SKILL.md on GitHub (opens in a new tab)

• change-and-decision-log

  Set up or audit the habit of writing down what changed, why a real judgment call was made, and when to come back and re-check something — so an AI agent picking this project up in a future session, with no memory of this one, can actually resume where the last session left off instead of re-discovering context or re-litigating a decision that was already made. Use when a user asks "how do I keep…

  skills/change-and-decision-log/SKILL.md on GitHub (opens in a new tab)

• content-creation-standards

  Apply this pack's standards *while creating* new content, not just when auditing existing content. Use whenever a user is about to publish a new page, expand a site with new content, or asks "how do I make sure this new page is done right." This is the creation-time counterpart to the audit skills in this pack — the goal is for new pages to pass every other skill's bar on day one, instead of need…

  skills/content-creation-standards/SKILL.md on GitHub (opens in a new tab)

• content-freshness-audit

  Audit whether a site has a real mechanism for knowing which published facts are due for re-checking, or whether "keep it current" is just an unenforced hope. Use when auditing a content-heavy or programmatic-SEO site, when a user asks "how do I know what's gone stale on my site," or when reviewing whether a freshness/review process holds up under scale. Builds on verify-primary-source (this pack)…

  skills/content-freshness-audit/SKILL.md on GitHub (opens in a new tab)

• content-opportunity-discovery

  Systematically identify the highest-probability next pieces of content to build, using Search Console near-miss data, keyword-tool expansion, and structural gap analysis against what already exists — rather than guessing at topics. Use when a user asks "what should I build next," "where are my content gaps," or before any content-creation session. This is discovery, not creation — feed the output…

  skills/content-opportunity-discovery/SKILL.md on GitHub (opens in a new tab)

• ctr-snippet-optimization

  Improve click-through on pages that already rank, via titles, meta descriptions and snippet-level elements, safely and measurably. Use when a user says "my CTR is low," "improve my titles/meta descriptions," "pages at positions 3-15 get few clicks," "Google rewrote my title," or "A/B test titles." Not for pages that don't rank or aren't indexed (use content-opportunity-discovery / indexing-crawl-…

  skills/ctr-snippet-optimization/SKILL.md on GitHub (opens in a new tab)

• duplicate-intent-audit

  Detect pages that serve the same search intent as another page, even when their wording is different — the pattern Google's scaled-content-abuse policy targets, and the one most programmatic/templated sites are exposed to without realizing it. Use when auditing any site with more than a handful of templated/generated pages, when a user asks "do I have duplicate content risk," or after a Google co…

  skills/duplicate-intent-audit/SKILL.md on GitHub (opens in a new tab)

• indexing-crawl-health-audit

  Diagnose why pages are not indexed or crawled properly: triage Search Console and Bing page-indexing statuses, check robots.txt, sitemaps, canonical/noindex signals, redirects, status codes, soft 404s, rendering and server health, then fix and verify. Use when a user asks "why isn't my page indexed," "check my robots/sitemap/noindex/canonical setup," or what "Crawled - currently not indexed" mean…

  skills/indexing-crawl-health-audit/SKILL.md on GitHub (opens in a new tab)

• internal-linking-audit

  Audit a site's internal linking structure to find where existing authority isn't being redistributed to pages that could use it. Use when auditing any multi-page site's link structure, after a batch of new content is published, or when a user asks "are my internal links okay" or "why isn't this page ranking despite good content." Fixing internal links redistributes authority the site already has…

  skills/internal-linking-audit/SKILL.md on GitHub (opens in a new tab)

• legal-regulatory-compliance

  Audit a site for regulatory/legal exposure — practicing-without-a-license risk on professional-advice content, affiliate disclosure compliance, and privacy-law basics. Use when auditing any site that gives advice in a licensed-profession domain (financial, legal, medical, tax) or uses affiliate links. Distinct from page-quality-audit (this pack), which covers honesty/trust signals — this skill co…

  skills/legal-regulatory-compliance/SKILL.md on GitHub (opens in a new tab)

• measurement-discipline

  Audit (or help set up) whether a site can actually tell what caused a ranking/traffic change, or whether it's just making changes and hoping. Use when auditing a site's SEO/content-change process, when a user asks "why did my traffic move" and can't isolate the cause, or when reviewing whether past optimization changes were ever actually measured.

  skills/measurement-discipline/SKILL.md on GitHub (opens in a new tab)

• page-quality-audit

  Audit programmatic/templated content against a concrete E-E-A-T and content-quality bar. Use when auditing any templated content page (a calculator, a comparison, a data-driven guide) for whether it would survive real scrutiny — from a reader, from Google's helpful-content/E-E-A-T standards, or from a spam-policy review. Works alongside duplicate-intent-audit (this pack) — that skill checks wheth…

  skills/page-quality-audit/SKILL.md on GitHub (opens in a new tab)

• protected-field-audit

  Check whether a page's title, meta description, headings, or other SEO-load-bearing fields are still factually true — not just whether they're optimized. Use when auditing any site where content gets edited over time, especially one with many templated pages where a sitewide data correction can miss the titles/headings that quote a now-outdated figure. Builds on verify-primary-source (this pack)…

  skills/protected-field-audit/SKILL.md on GitHub (opens in a new tab)

• seo-growth-stage-strategy

  Determine how much SEO tinkering is actually appropriate for a site right now, before recommending any optimization action — a small/growing site and a mature one need opposite advice. Use at the start of any SEO engagement, before running any other audit skill in this pack, or when a user asks "should I be optimizing more" or "why isn't more tinkering helping." This is a gating skill: its answer…

  skills/seo-growth-stage-strategy/SKILL.md on GitHub (opens in a new tab)

• seo-health-monitoring

  Set up and run an ongoing SEO monitoring routine: what to check weekly, monthly and after changes, which movements are real alerts versus normal noise, how to calibrate thresholds to a site's own history, how to write a short health report, and which diagnostic skill to escalate to. Use for "set up SEO monitoring," "what should I check each week," "write my monthly SEO report," "how do I know if…

  skills/seo-health-monitoring/SKILL.md on GitHub (opens in a new tab)

• site-audit-orchestrator

  Master entry point for this skill pack. Use whenever a user asks for a general SEO/content audit, says something like "audit my site," "how's my SEO," "help me grow my site," "help me publish this the right way," or any request that doesn't obviously name one specific skill in this pack. Reads the request, runs seo-growth-stage-strategy first to establish context, then routes to the correct speci…

  skills/site-audit-orchestrator/SKILL.md on GitHub (opens in a new tab)

• site-migration-safety

  Protect search performance during any change that alters URLs or how pages are served: domain move, HTTPS/www/subdomain change, replatform or framework change, URL restructure, template or rendering rewrite, CMS change, hreflang/international restructure, or merging/deleting pages. Use when a user says "I'm moving my site," "we're changing our URL structure," "I'm merging these pages," or "did my…

  skills/site-migration-safety/SKILL.md on GitHub (opens in a new tab)

• technical-seo-audit

  Audit a page's technical SEO fundamentals — meta tags, canonical URLs, structured data, heading hierarchy, mobile basics. Use when auditing any page's on-page technical setup, when a user asks "is my technical SEO okay," or as part of a full site audit alongside page-quality-audit and internal-linking-audit (this pack). This dimension changes over time (Google periodically deprecates rich-result…

  skills/technical-seo-audit/SKILL.md on GitHub (opens in a new tab)

• traffic-drop-diagnosis

  Diagnose a fall in search traffic or clicks: is it real, how big, when exactly, broad or narrow, own-site or external cause, and whether to act, wait or investigate. Use when a user says "my traffic dropped," "did an update hit me," "is this a tracking issue," "why did clicks fall," or "what should I do right now." Not a routine monitoring setup (seo-health-monitoring), not a fix list, and not a…

  skills/traffic-drop-diagnosis/SKILL.md on GitHub (opens in a new tab)

• verify-primary-source

  Verify any factual claim, number, threshold, rate, spec, or rule published on a content site against its one authoritative canonical source before publishing or editing it. Use before changing any figure in content, when confirming whether a flagged passage is actually wrong, or when auditing a site for factual accuracy. Trigger when a user asks "audit my site's accuracy," "is this figure still c…

  skills/verify-primary-source/SKILL.md on GitHub (opens in a new tab)

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