gtm-skills

In the author's own words, from each skill's SKILL.md — showing the first 29 of 389 files.

• submit-skill

  Use this skill when the user wants to submit, contribute, or publish a GTM skill to the GTM Skills library (github.com/swan-gtm/gtm-skills, gtmskills.com), or update one of their existing skills or their creator profile there.

  skills/.system/submit-skill/SKILL.md on GitHub (opens in a new tab)

• google-ads-audit

  Use this skill when someone wants a Google Ads account audited or optimized at senior-media-buyer depth: Search campaigns, search terms and keywords, Shopping and product feeds, Performance Max, or keyword research. Classifies search terms into five intent tiers, separates rank pressure from budget pressure, grades Shopping SKUs (kill, downgrade, promote), gates PMax changes on maturity and asset…

  skills/aditya-sriram/google-ads-audit/SKILL.md on GitHub (opens in a new tab)

• meta-ads-audit

  Use this skill when someone wants a Meta Ads (Facebook and Instagram) account audited or optimized at senior-media-buyer depth: account health, which conversion metric to run on, campaign structure, ad set bid and audience splits, top-performer analysis, or video creative diagnosis. Runs a health check on event match quality and audience segments, sets the primary conversion metric by account typ…

  skills/aditya-sriram/meta-ads-audit/SKILL.md on GitHub (opens in a new tab)

• ai-personalization-prompts

  Use this skill when setting up AI-powered personalization, building Clay or lemlist workflows, or automating prospect research — 6 AI personalization prompts (lemlist style) plus 2 email templates: ICP identification, company description, similar product, top 3 problems, subject line, case study reference, and similar company approach.

  skills/alex-vacca/ai-personalization-prompts/SKILL.md on GitHub (opens in a new tab)

• atl-btl-messaging

  Use this skill when crafting messages for different seniority levels, deciding message length and tone, or adapting outreach to VPs and C-Level vs Managers and ICs — the Above-the-Line (ATL) / Below-the-Line (BTL) messaging framework for targeting executives vs end-users.

  skills/alex-vacca/atl-btl-messaging/SKILL.md on GitHub (opens in a new tab)

• bridgebound-firmographic-15

  Use this skill when targeting companies based on business events, building expansion campaigns, or leveraging news-based outreach — 15 firmographic Bridgebound triggers from Flip The Script: financial events, M&A activity, growth signals, and product/marketing moves.

  skills/alex-vacca/bridgebound-firmographic-15/SKILL.md on GitHub (opens in a new tab)

• bridgebound-history-16

  Use this skill when re-engaging past prospects, reactivating closed-lost deals, or building win-back campaigns — 16 history-based Bridgebound triggers from Flip The Script: demo pipeline, closed-lost, executive churn, email engagement, and reciprocity.

  skills/alex-vacca/bridgebound-history-16/SKILL.md on GitHub (opens in a new tab)

• bridgebound-in-market-20

  Use this skill when targeting active buyers, building competitive displacement campaigns, or leveraging seasonal and event timing — 20 'in market' Bridgebound triggers from Flip The Script: adjacent vendors, competitors, and time-based signals.

  skills/alex-vacca/bridgebound-in-market-20/SKILL.md on GitHub (opens in a new tab)

• bridgebound-relationship-39

  Use this skill when leveraging warm connections, building referral campaigns, or multi-threading into accounts — 39 relationship-based Bridgebound triggers from Flip The Script: common VCs, customers, C-suite, employees, VC partners, advisors, board members, sponsored companies, and your network.

  skills/alex-vacca/bridgebound-relationship-39/SKILL.md on GitHub (opens in a new tab)

• bridgebound-symptoms-11

  Use this skill when identifying pain-based opportunities, building problem-aware campaigns, or leveraging influencer audiences — 11 symptoms-and-signs Bridgebound triggers from Flip The Script: overt negatives, lacking positives, and industry influencers.

  skills/alex-vacca/bridgebound-symptoms-11/SKILL.md on GitHub (opens in a new tab)

• buying-signals-6

  Use this skill when prioritizing outreach, building signal-based campaigns, or setting up intent tracking — 6 buying signals ranked by purchase correlation: former customers and alumni users, new leadership, high-intent website visits, tech stack changes, expansion, and hiring or downsizing.

  skills/alex-vacca/buying-signals-6/SKILL.md on GitHub (opens in a new tab)

• clay-buying-signals-5

  Use this skill when setting up signal-based Clay tables, prioritizing outreach triggers, or building intent-based campaigns — 5 buying signals for Clay workflows with performance benchmarks and workflow tips.

  skills/alex-vacca/clay-buying-signals-5/SKILL.md on GitHub (opens in a new tab)

• clay-enrichment-9step

  Use this skill when building enrichment workflows, setting up Clay tables, or maximizing data quality — the complete 9-step Clay enrichment workflow for 90%+ data coverage plus 58 Clay templates across 8 categories.

  skills/alex-vacca/clay-enrichment-9step/SKILL.md on GitHub (opens in a new tab)

• clay-expert

  Use this skill when working in Clay — tables, waterfall enrichment, Clay credits and pricing, Claygent, Clayscript formulas, CRM sync, enrichment workflows, integrations, or building data pipelines in Clay. Triggers on 'Clay workflow', 'enrichment waterfall', 'Clay credits', 'Claygent', 'Clayscript', 'Clay + HubSpot', 'Clay + Salesforce', 'Clay table', 'Clay providers', 'enrich in Clay', 'Clay fo…

  skills/alex-vacca/clay-expert/SKILL.md on GitHub (opens in a new tab)

• cold-call-scripts

  Use this skill when training SDRs on calls, building call frameworks, or handling common phone scenarios — a 1-minute cold call script in 5 steps, a no-show phone script, and objection responses.

  skills/alex-vacca/cold-call-scripts/SKILL.md on GitHub (opens in a new tab)

• cold-email-4-sequence

  Use this skill when building cold email campaigns, creating outreach sequences, or structuring a multi-touch cadence for B2B prospecting. Covers the standard 4-email sequence — trigger-based opener, pain/KPI email, delegation ask, break-up — plus timing, structure checklist, and BTL/ATL length rules.

  skills/alex-vacca/cold-email-4-sequence/SKILL.md on GitHub (opens in a new tab)

• cold-email-strategist

  Use this skill when writing or fixing cold email — first-touch and follow-up sequences, re-engagement, subject lines, personalization at scale, ATL/BTL messaging, copywriting frameworks, deliverability, domain warmup, SPF/DKIM/DMARC, and email infrastructure. Triggers on 'cold email', 'email sequence', 'deliverability', 'warmup', 'bounce rate', 'inbox placement', 'email template', 'follow-up emai…

  skills/alex-vacca/cold-email-strategist/SKILL.md on GitHub (opens in a new tab)

• cold-email-templates-34

  Use this skill when building email campaigns, looking for proven cold email templates, or expanding an outreach playbook. A library of 34 templates — 23 first touch, 4 follow-up, 4 re-engagement — with reply-rate data, top performers, and key template principles.

  skills/alex-vacca/cold-email-templates-34/SKILL.md on GitHub (opens in a new tab)

• email-1-variations-7

  Use this skill when crafting the first email in a sequence, testing different opening structures, or building complete email cadences. Seven Email 1 variations from the Frontal core framework — observation, question, poke-the-bear, trigger, stat, and role-pain openers — plus Email 2 and Email 3 templates.

  skills/alex-vacca/email-1-variations-7/SKILL.md on GitHub (opens in a new tab)

• email-metrics-benchmarks

  Use this skill when analyzing cold email campaign performance, setting benchmarks, diagnosing low open or reply rates, or optimizing outreach metrics. Covers 2X levers, reply rates by outreach type, deliverability thresholds, sequence performance, and quick diagnostics.

  skills/alex-vacca/email-metrics-benchmarks/SKILL.md on GitHub (opens in a new tab)

• email-writing-frameworks

  Use this skill when writing cold emails, structuring outreach messages, or choosing the right framework for an ICP. Five proven frameworks — Do the Maths, Short-Trigger, Challenge of Similar Companies, Neutral Insight, and Leader Responsibilities — with structures and when to use each.

  skills/alex-vacca/email-writing-frameworks/SKILL.md on GitHub (opens in a new tab)

• frontal-messaging-templates

  Use this skill when creating outreach campaigns, A/B testing message structures, or choosing a messaging approach. Six Frontal messaging templates — Ask Before Pitch, Not Too Different Persona, Upfront Value, Leverage Content, Why Are You Paying, and Case Study Reference — with examples.

  skills/alex-vacca/frontal-messaging-templates/SKILL.md on GitHub (opens in a new tab)

• gtm-philosophy

  Use this skill when defining outbound strategy, training sales teams, or establishing GTM fundamentals. Core principles — scale what top performers do, signal-based outreach, lead with pain, segment don't over-personalize — plus multi-channel coordination and key mindsets on personalization, volume, timing, and messaging.

  skills/alex-vacca/gtm-philosophy/SKILL.md on GitHub (opens in a new tab)

• gtm-plays-11

  Use this skill when building outbound campaigns, creating signal-based plays, or expanding a GTM playbook. Eleven plays with execution details — new team members, skills-targeting, role-targeting, leaving employees, bad reviews, website visitors, inbound followers, and more — with signals and best timing.

  skills/alex-vacca/gtm-plays-11/SKILL.md on GitHub (opens in a new tab)

• inbound-triggers-30

  Use this skill when building inbound follow-up sequences, categorizing marketing leads, or prioritizing inbound response. Thirty inbound premises from Flip The Script — content and events, product interest, social and intent, sponsored influencers — plus the inbound response framework and priority order.

  skills/alex-vacca/inbound-triggers-30/SKILL.md on GitHub (opens in a new tab)

• josh-braun-copywriting

  Use this skill when refining email copy, improving message quality, or reviewing outreach for common mistakes. Josh Braun's five cold email principles — write with an eraser, be cheeky, be specific, use loss aversion — plus personalization do's and don'ts.

  skills/alex-vacca/josh-braun-copywriting/SKILL.md on GitHub (opens in a new tab)

• lead-sources-guide

  Use this skill when choosing lead sources, building prospecting workflows, or setting up data enrichment. Lead sources by use case — Apollo, LinkedIn Sales Navigator, Clay, Ocean.io, Openmart, local directories — with delivery-ready Clay templates and a source selection matrix.

  skills/alex-vacca/lead-sources-guide/SKILL.md on GitHub (opens in a new tab)

• linkedin-campaign-complete

  Use this skill when building LinkedIn outreach sequences, writing LinkedIn messages or connection requests, planning multi-touch campaigns, choosing high-converting LinkedIn targets (post engagers, event attendees, profile viewers), or scheduling outreach to look human.

  skills/alex-vacca/linkedin-campaign-complete/SKILL.md on GitHub (opens in a new tab)

• linkedin-limits-warmup

  Use this skill when planning LinkedIn campaign volume, avoiding account restrictions or bans, warming up a new or dormant LinkedIn account, setting safe daily limits for connection requests, DMs, and InMails, or recovering an account from restriction.

  skills/alex-vacca/linkedin-limits-warmup/SKILL.md on GitHub (opens in a new tab)

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