non-coding-skills

In the author's own words, from each skill's SKILL.md — showing the first 30 of 46 files.

• aba-brand-system

  AI Builder Academy's brand and design system — colors, typography, voice/tone, components, icons, and copy patterns for aibuilder.academy and any ABA-branded surface (landing pages, decks, one-pagers, social graphics, emails, motion graphics). Use whenever Shaw is designing, mocking up, or reviewing anything that should look or sound like ABA. Triggers: "design a landing page for ABA", "make an A…

  aba-brand-system/SKILL.md on GitHub (opens in a new tab)

• aba-plugin-updater

  Prepare a change to Shaw's aba-plugins marketplace repo (the public plugin clients install via /plugin install aba-skills@aba) as a handoff doc for Claude Code, which executes it natively in the repo. Use whenever he wants to edit, fix, or improve one of the plugin's skills (skill-helper, skill-updater, cost-optimizer), repackage dist/, validate the manifests, or land a commit there. Triggers: "u…

  aba-plugin-updater/SKILL.md on GitHub (opens in a new tab)

• animation-builder

  Build short motion-graphic animations (1–6 seconds) as B-roll overlays for talking-head YouTube videos — icon morphs, label fade-ins, diagrams that draw themselves, side-by-side comparisons, simple flow charts. Use this skill whenever the user asks to create, design, or render an animation, motion graphic, B-roll clip, explainer overlay, or any short visual that needs to be exported as an MP4. Tr…

  animation-builder/SKILL.md on GitHub (opens in a new tab)

• business-strategy

  Shaw's strategic thinking partner for AI Builder Academy business decisions. Use this skill whenever Shaw is thinking through business strategy, customer avatars, market positioning, pricing, go-to-market plans, outreach strategies, offers, funnels, or any high-level business decision. Triggers include: "let's think through," "help me figure out," "strategy session," "who should I target," "what…

  business-strategy/SKILL.md on GitHub (opens in a new tab)

• calendar-helper

  Create, reschedule, and delete events on Shaw's Google Calendar — and keep the matching Notion page in sync when one exists. Use this skill whenever Shaw wants to put something on the calendar, move an existing event, or cancel one. Triggers include: "schedule X", "create an event for", "put X on my calendar", "book a call with Y next Tuesday", "set up a 1:1 with", "another session with X next Sa…

  calendar-helper/SKILL.md on GitHub (opens in a new tab)

• call-follow-up

  Process the Follow-up sections Shaw jots on his ABA Calls and ABA Trainings pages after calls. Route each open bullet to where it belongs (the next call page, an ABA task, a CRM Next Contact date, or the email task), then cross off what's handled. Works over any window Shaw names, like yesterday's calls, last week's, a specific date range, or one named call. Use whenever Shaw says "do yesterday's…

  call-follow-up/SKILL.md on GitHub (opens in a new tab)

• campaign-retrospective

  Run a retrospective on any ABA campaign or initiative after it wraps — events, webinars, launches, cohorts, content pushes, outreach campaigns, sponsorships, partnerships. Use whenever Shaw says "let's do a retrospective", "retro", "post-mortem", "how did X go", "what did we learn from", "break down the numbers", "was it worth it", or shares a results export after a campaign. Also fires when he l…

  campaign-retrospective/SKILL.md on GitHub (opens in a new tab)

• client-docs

  Draft ABA's formal client-facing documents — proposals, statements of work (SOW, the signable contract version of an accepted proposal), and proposal decks. Fire whenever Shaw asks to draft, revise, or send a proposal, SOW, contract, engagement outline, pricing quote, or scope for a client, even when he names no format ("draft a proposal for X", "write the SOW", "update [Client]'s proposal"). The…

  client-docs/SKILL.md on GitHub (opens in a new tab)

• client-support

  Reply to a client or workshop participant about their own Claude work, in Shaw's voice: a how-do-I, an "it's not working" report, a request for tips, a "pick your brain" on quality or process (how do we QA what Claude makes), a question in a check-in, office-hour thread, or client Slack channel, or a check-in reply with no question in it (a status update on what they've built). The trigger is who…

  client-support/SKILL.md on GitHub (opens in a new tab)

• conversion-copy

  Draft, sharpen, or diagnose copy whose job is conversion — landing pages, event registration pages (Luma), one-pagers, LinkedIn posts meant to sell, newsletters meant to sell, sales emails, and cold outreach DMs. Use whenever Shaw asks to write, rewrite, review, tighten, or critique conversion-focused copy. Triggers include "write the landing page", "draft the one-pager", "sharpen this headline",…

  conversion-copy/SKILL.md on GitHub (opens in a new tab)

• convo-mining

  Mines Shaw's conversational records — meeting transcripts and client Slack channels — into structured Notion databases: what people asked, what they struggled with, and what results they reported. Load it whenever something someone said needs capturing, whenever a transcript or a channel needs mining, and before any read or write against them. Triggers: "log this Q&A", "log this objection", "log…

  convo-mining/SKILL.md on GitHub (opens in a new tab)

• cost-optimizer

  Estimate the token usage and dollar cost of the CURRENT conversation, then translate it into a break-even wage (effective hourly cost) so the user can judge whether the task was worth it. Use whenever the user asks what a conversation cost, how many tokens it used, "was this worth it", "what's the break-even wage", "effective hourly cost", "run the cost estimate", "/cost", "estimate the tokens",…

  cost-optimizer/SKILL.md on GitHub (opens in a new tab)

• crm

  Use this skill whenever Shaw mentions leads, contacts, partners, sales pipeline activity, or anything CRM-related — even casually. Triggers include: "check my CRM", "update the CRM", "any updates on leads?", "add this person to the CRM", "review my pipeline", "follow up with X", "anyone worth following up with", "check active campaigns", "did anyone respond?", "cross-reference Gmail", "ABA contac…

  crm/SKILL.md on GitHub (opens in a new tab)

• email-helper

  Draft emails in Shaw's voice, and research his Gmail — this skill covers both writing mail and reading it. Use it ANY time Claude is composing or about to compose an email (drafting, replying, forwarding, following up), and ANY time Claude is searching or reading threads to answer a question, verify a fact, or gather context. The trigger is the next tool call: if it is `create_draft`, `search_thr…

  email-helper/SKILL.md on GitHub (opens in a new tab)

• engagements

  Use this skill whenever Shaw mentions creating, updating, querying, or wrapping a paid client engagement. Triggers include: "create an engagement for X", "X just paid the invoice", "log the engagement", "what's the engagement ID for Y", "wrap up [Client Name]'s intensive", "mark X as delivered", "X's session moved", "fill in Stripe data for E###", "update engagement status", "look up the engageme…

  engagements/SKILL.md on GitHub (opens in a new tab)

• event-finder

  Find upcoming in-person events on Eventbrite for Shaw to attend, ranked by how close they are to Frisco/Plano and by topic (AI first, then tech, then general business networking). Use whenever Shaw asks to find events, meetups, or networking opportunities, e.g. "find AI events in DFW", "what's happening on Eventbrite next month", "any good networking events near me", "events to go to this quarter…

  event-finder/SKILL.md on GitHub (opens in a new tab)

• executive-briefing

  Generate Shaw's daily executive briefing by pulling today's tasks from his main Notion databases. Use this skill whenever Shaw asks for his daily briefing, rundown, what's on his plate, what he has going on today, or anything about reviewing his scheduled tasks for the day. Triggers include: "give me my briefing", "what do I have today", "daily rundown", "executive briefing", "what's on my plate"…

  executive-briefing/SKILL.md on GitHub (opens in a new tab)

• extract-chatgpt-transcript

  Extract the full text of a shared ChatGPT conversation and save it as a clean Markdown transcript. Use whenever Shaw shares a chatgpt.com/share/... link (or asks to "scrape this convo", "save this ChatGPT chat", "grab the transcript", "pull the full conversation", "copy this whole chat to a file"). Also fires when a naive copy/paste or reader-mode grab of a ChatGPT share only returns part of the…

  extract-chatgpt-transcript/SKILL.md on GitHub (opens in a new tab)

• google-drive-helper

  Navigate Shaw's Google Drive (aibuilder.academy workspace) — search, read file contents, navigate known folders, and avoid the connector's quirks. Use whenever Shaw asks to find a file in Drive, read a Google Doc/Sheet/Slide/PDF, look in a specific folder, pull form responses, locate something he uploaded, or do anything Drive-adjacent. Triggers include "find X in my drive", "what's in the forms…

  google-drive-helper/SKILL.md on GitHub (opens in a new tab)

• graphic-builder

  Build single-image graphics (social stills, infographics, blog/slide diagrams, doc figures) and multi-page PDF carousels authored as HTML and rendered to a 2x retina PNG via a headless-Chrome pipeline included with this skill. An infographic is one mode; an embedded figure for a blog post or slide is another. Use whenever the user asks to make, design, build, render, or iterate on a graphic, diag…

  graphic-builder/SKILL.md on GitHub (opens in a new tab)

• keynote

  Read, create, and modify Apple Keynote (.key) presentations. Use when the user asks about .key files, wants summaries, needs to understand slide content, or wants to create/edit decks.

  keynote/SKILL.md on GitHub (opens in a new tab)

• linkedin-audience

  Weekly ICP sweep of Shaw's LinkedIn audience. Pull everyone who reacted, commented, voted, followed, viewed his profile, newly connected in a window, or sent a pending invite, qualify them against the ABA ICP page in Notion using LinkedIn's own data (current role, company headcount, HQ country, connection degree — no Apollo), and return two tables in chat — Tier 1 people at companies that match t…

  linkedin-audience/SKILL.md on GitHub (opens in a new tab)

• linkedin-post-analytics

  Pull and analyze LinkedIn post performance data using Chrome tools. Use this skill whenever Shaw asks to check LinkedIn analytics, review post performance, compare posts across time periods, find top/bottom performers, compute engagement rates, or do any kind of LinkedIn content analysis. Triggers include "check my LinkedIn analytics", "how did my posts do", "LinkedIn performance", "post engageme…

  linkedin-post-analytics/SKILL.md on GitHub (opens in a new tab)

• linkedin-voice

  Shaw's LinkedIn writing voice, distilled from his top-performing posts (by reach and engagement) over the past year. Load this skill EVERY time you draft, edit, rewrite, or critique the text of a LinkedIn post for Shaw — whether he says "write a post", "draft this for LinkedIn", "punch up this hook", "does this sound like me?", or a post draft is a sub-step of another workflow (sfc-helper briefin…

  linkedin-voice/SKILL.md on GitHub (opens in a new tab)

• medium-helper

  Move a finished blog draft from Shaw's Notion (the LFC database, titled "(Blog) …") into a Medium draft for The Data Entrepreneurs, and make the graphics and data lookups the post needs. Use whenever Shaw mentions Medium, a blog post, The Data Entrepreneurs, or a "(Blog)" page: "copy this over to Medium", "paste the blog into Medium", "what cover image should I use", "make a graphic for the blog"…

  medium-helper/SKILL.md on GitHub (opens in a new tab)

• meeting-prep

  Prep Shaw for an upcoming meeting — a discovery call, a paid 1:1 Claude Workshop, a post-session or nurture check-in, a multi-session engagement wrap-up, a partner/channel call, or a recurring client sync. Use whenever Shaw asks to prep for a meeting or call, do pre-call research, or gather context before any conversation — "prep for my call with X", "meeting prep for X", "do pre-call research fo…

  meeting-prep/SKILL.md on GitHub (opens in a new tab)

• newsletter-writer

  Draft newsletters for Shaw's Kit list (The Data Entrepreneurs) in his exact voice and structure. Use this skill whenever Shaw asks to write, draft, edit, or repurpose a newsletter — including phrases like "write a newsletter", "draft a Kit broadcast", "turn this post into a newsletter", "weekly send", "newsletter idea", "make this a newsletter", "the next email to my list", or any reference to wr…

  newsletter-writer/SKILL.md on GitHub (opens in a new tab)

• notion-helper

  Navigate Shaw's Notion workspace and create ad hoc tasks, follow-ups, and reminders across his databases and pages. Use whenever Shaw asks to add a task, schedule a follow-up, create a reminder, put something on his plate for a day, drop a note into a database, or find/reference pages. Triggers: "add a task for X", "create a FU for tomorrow", "add this to ABA", "find me the page about X", or any…

  notion-helper/SKILL.md on GitHub (opens in a new tab)

• outreach

  Run 1:1 outreach campaigns end-to-end — sourcing the list, enriching it, triaging into segments, setting up a Notion tracker, drafting templates, sending, and logging responses. Use this skill whenever Shaw is building a list of people to reach out to, setting up outreach tracking, or crafting the messages themselves. Triggers include: "find people on LinkedIn", "pull my connections", "build a le…

  outreach/SKILL.md on GitHub (opens in a new tab)

• reviews-referrals

  Manage the Reviews/Referrals database in ABA (Master), the single tracker for the testimonial (review) and referral lifecycles. Use whenever Shaw mentions testimonials, reviews, referrals, intros, or pull-quotes — "did X approve?", "polish X's form response", "process new form submissions", "kick off a testimonial/referral ask for X", "who owes me referrals?", "X intro'd me to Y", "log these name…

  reviews-referrals/SKILL.md on GitHub (opens in a new tab)

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