claude-code-marketing-skills

In the author's own words, from each skill's SKILL.md — showing the first 29 of 64 files.

• google-ads-audit

  Deep Google Ads account audit — keywords, quality scores, budget pacing, search terms

  skill-pipeline/google-ads-audit/SKILL.md on GitHub (opens in a new tab)

• meta-ads-audit

  Meta Ads audit — audience analysis, creative fatigue, budget pacing, lead quality

  skill-pipeline/meta-ads-audit/SKILL.md on GitHub (opens in a new tab)

• ad-copy-writer

  Generate ad copy variations for Google, Microsoft, Meta, LinkedIn, TikTok, Reddit, Snapchat and X Ads (plus Apple Search Ads guidance)

  skills/ad-copy-writer/SKILL.md on GitHub (opens in a new tab)

• ad-kill-rules

  Enforce a pre-declared evidence bar on every ad — after it spends enough, pause it if it misses (e.g. CTR < 1% or cost per lead over cap) across Meta, TikTok, LinkedIn, Google and Bing — as a dry-run report, an approved pause, or a scheduled pause-only Cogny script

  skills/ad-kill-rules/SKILL.md on GitHub (opens in a new tab)

• brand-kit

  Build a portable brand-kit.json for the user's product — colors, typography, voice — that other skills (video, ad creative, landing page) can consume. Multiple discovery paths so it works whether the user has access to their site's source code or only a public URL or just a logo image.

  skills/brand-kit/SKILL.md on GitHub (opens in a new tab)

• buying-triggers

  Find accounts where something just happened that creates demand — funding, hiring, new locations, launches, rising ad engagement — skip anyone already in your pipeline, and draft outreach only when "this event creates this problem, and we solve it this way" comes out sharp

  skills/buying-triggers/SKILL.md on GitHub (opens in a new tab)

• campaign-ledger

  Give every campaign an ID and carry it everywhere — allocate IDs, audit ad/email/UTM naming across Google, Meta, LinkedIn, Bing, TikTok and X, and keep one ledger joining spend → leads → deals → revenue per campaign ID

  skills/campaign-ledger/SKILL.md on GitHub (opens in a new tab)

• closed-lost-revival

  Re-read every lost deal in your CRM (HubSpot, Pipedrive or Upsales; Salesforce via the CRM layer) with its calls, meetings and notes, replace "not interested" with the real reason plus a reopen condition, then watch for those conditions — a shipped feature, a renewal date, a champion moving, the account coming back to your site — and draft a personal note that quotes the original conversation

  skills/closed-lost-revival/SKILL.md on GitHub (opens in a new tab)

• cogny

  Run Cogny marketing analysis tasks — fetch scheduled tasks, analyze ad accounts via MCP, report findings

  skills/cogny/SKILL.md on GitHub (opens in a new tab)

• community-pulse

  Weekly read on community health — Discord joins, active channels, top contributors, themes and unanswered questions, plus Crisp support conversations and YouTube comments when connected

  skills/community-pulse/SKILL.md on GitHub (opens in a new tab)

• competitor-analysis

  Research competitor positioning, ads, pricing, and market gaps

  skills/competitor-analysis/SKILL.md on GitHub (opens in a new tab)

• conversion-debug

  Conversion Tracking Debugger — diagnose discrepancies across GTM, GA4, Google Ads & Meta Pixel with live API access, BigQuery validation queries, and troubleshooting flowcharts

  skills/conversion-debug/SKILL.md on GitHub (opens in a new tab)

• creative-engine

  Turn customer language into 8–12 genuinely different ad concepts (not 50 versions of one headline), generate the images with your real brand assets, and upload them to Meta, LinkedIn or TikTok in a PAUSED state, named with campaign ID, angle and format

  skills/creative-engine/SKILL.md on GitHub (opens in a new tab)

• crm-icp-analysis

  Analyze CRM data (HubSpot, Pipedrive or Upsales) to build a data-driven Ideal Customer Profile from closed-won deals, contacts, and companies

  skills/crm-icp-analysis/SKILL.md on GitHub (opens in a new tab)

• crm-sales-momentum

  Analyze CRM pipeline momentum (HubSpot, Pipedrive or Upsales) — deal velocity, stage conversions, win/loss patterns, and stall detection

  skills/crm-sales-momentum/SKILL.md on GitHub (opens in a new tab)

• customer-language

  Mine your CRM's call notes, meeting notes, support tickets and lost-deal reasons (HubSpot, Pipedrive or Upsales), support chats (Crisp), community threads (Discord) and YouTube comments for the exact words customers use to describe their problems — clustered, counted by distinct company (CRM) or distinct person (community), with labelled quotes — and write a weekly customer-language report every…

  skills/customer-language/SKILL.md on GitHub (opens in a new tab)

• cwv-audit

  Core Web Vitals Reference — LCP, INP, CLS thresholds, root causes, optimization fixes, CrUX BigQuery queries, web-vitals library usage, and SEO impact

  skills/cwv-audit/SKILL.md on GitHub (opens in a new tab)

• deliverability-check

  Audit a sending domain's deliverability — SPF, DKIM, DMARC, MX, BIMI, blocklists — with a prioritized fix order

  skills/deliverability-check/SKILL.md on GitHub (opens in a new tab)

• demand-gen-audit

  Google Ads Demand Gen audit — audience strategy, creative format diversity, creative freshness, placements, CPA vs goal

  skills/demand-gen-audit/SKILL.md on GitHub (opens in a new tab)

• drop-off-rescue

  Find contacts stalled at funnel stages (abandoned cart, signed-up-but-no-trial, trial-but-no-convert), draft stage-appropriate re-engagement emails, and schedule sends via your ESP — with dedupe so weekly reruns never double-send

  skills/drop-off-rescue/SKILL.md on GitHub (opens in a new tab)

• email-report

  Auto-generate the weekly or monthly email performance report in three formats — Slack update, CEO email, board-deck section — from real ESP data

  skills/email-report/SKILL.md on GitHub (opens in a new tab)

• ga4-audit

  Google Analytics 4 configuration and data-quality audit — key events, data streams, custom dimensions, attribution, retention, PII, Ads link, BigQuery export

  skills/ga4-audit/SKILL.md on GitHub (opens in a new tab)

• ga4-bigquery-schema

  GA4 BigQuery Export Schema Reference — complete field reference, nested structures, query patterns, and performance tips

  skills/ga4-bigquery-schema/SKILL.md on GitHub (opens in a new tab)

• ga4-events

  GA4 Event Implementation Reference — complete event taxonomy, parameter lists, implementation patterns (gtag.js, GTM, Measurement Protocol), and validation techniques

  skills/ga4-events/SKILL.md on GitHub (opens in a new tab)

• ga4-measurement-plan

  Build a GA4 measurement plan from a site URL — event taxonomy, parameters, custom dimensions, and key events to mark as conversions

  skills/ga4-measurement-plan/SKILL.md on GitHub (opens in a new tab)

• ga4-monitor

  Weekly GA4 check — sessions, users, key-event conversions, revenue, channel mix — with week-over-week deltas and tracking-break alerts

  skills/ga4-monitor/SKILL.md on GitHub (opens in a new tab)

• gaql-reference

  Google Ads Query Language (GAQL) Reference — complete syntax, resource types, fields, operators, date macros, and ready-to-use query patterns

  skills/gaql-reference/SKILL.md on GitHub (opens in a new tab)

• google-ads-monitor

  Weekly Google Ads health check (plus Microsoft Ads, Apple Search Ads and ChatGPT ads when connected) — budget pacing, spend spikes, disapproved ads, conversion-tracking breaks, CPA/ROAS swings — with week-over-week deltas

  skills/google-ads-monitor/SKILL.md on GitHub (opens in a new tab)

• google-ads-scripts

  Google Ads Scripts Reference — JavaScript automation, AdsApp object model, selectors, GAQL queries, 10+ working script patterns, MCC parallel processing, Sheets integration

  skills/google-ads-scripts/SKILL.md on GitHub (opens in a new tab)

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