skills

In the author's own words, from each skill's SKILL.md — showing the first 30 of 106 files.

• create-dataflow

  Use this skill when the user wants to create a new dataflow, set up a new data import, connect a new data source to a destination, pull data from an integration into Google Sheets or BigQuery or another destination, or configure a source-to-destination data pipeline. Triggers include: 'import my HubSpot data', 'set up a Stripe export', 'create a pipeline from X to Y', 'I want to pull data from [s…

  capability/create-dataflow/SKILL.md on GitHub (opens in a new tab)

• generate-data-set-context

  Use this skill when the user wants to explore a dataset's context, or write or update documentation for the data it holds. Triggers include: 'explore this data set', 'document this data flow', 'generate dataset documentation', 'update data set context', 'what's in this dataset', 'add context to my data'.

  capability/generate-data-set-context/SKILL.md on GitHub (opens in a new tab)

• get-started

  Use this skill when the user's Coupler.io workspace is NEW or EMPTY — no datasets, no credentials — and they want their data flowing, or when any data request arrives from an account with nothing set up yet. Triggers include: "get started", "set up Coupler", "connect my data", "I just signed up", "pull my QuickBooks/Shopify/HubSpot/ads data", an empty list-datasets result, or a missing credential…

  capability/get-started/SKILL.md on GitHub (opens in a new tab)

• google-ads-custom-gaql

  Use this skill when the user needs Google Ads data that no packaged report type carries, or asks for a Custom GAQL source. Triggers include: 'I need a Google Ads field that isn't in any report', 'can I get hourly Google Ads data', 'break conversions down by action at ad group level', 'product-level Shopping data', 'write me a GAQL query', 'query the Google Ads API directly', or another Google Ads…

  capability/google-ads-custom-gaql/SKILL.md on GitHub (opens in a new tab)

• refine-prompt

  Use this skill when the user's request is vague, incomplete, or poorly structured and needs to be sharpened into a detailed, actionable analytics prompt before analysis. Triggers include underspecified asks like 'how's my marketing doing', 'show me sales data', 'what campaigns performed best' — requests missing a time period, explicit metrics, data sources, comparison criteria, or output format.

  capability/refine-prompt/SKILL.md on GitHub (opens in a new tab)

• report-generation

  Use this skill to produce a structured business report from analysis output and validate it before delivery — turning metrics, findings, and recommendations into a scannable, decision-ready document, then sanity-checking arithmetic, units, claims, and consistency. Industry-agnostic; works for marketing, ecom, finance, sales, or any analytics output. Compose with a domain bundle (e.g., ecom-analyt…

  capability/report-generation/SKILL.md on GitHub (opens in a new tab)

• ecom-analytics

  Use this skill when the user wants to analyze e-commerce performance, review funnel conversion, investigate AOV or repeat-purchase trends, build an ecom report, check sales velocity, understand customer cohorts and retention, or answer questions about their store's sales data. Triggers include 'how is my store performing', 'what's my conversion rate', 'cart abandonment', 'AOV trend', 'repeat purc…

  ecommerce/ecom-analytics/SKILL.md on GitHub (opens in a new tab)

• finance-analytics

  Use this skill when the user wants to analyze financial performance, review P&L health, monitor MRR/ARR, investigate margin or cost trends, build a finance report, check cash flow or runway, or answer questions about their accounting/billing data. Triggers include 'how is revenue trending', 'gross margin', 'MRR breakdown', 'churn impact on ARR', 'why did costs go up', 'operating expenses', 'cash…

  finance/finance-analytics/SKILL.md on GitHub (opens in a new tab)

• marketing-analytics

  Analyze marketing performance data using Coupler.io MCP tools (list-dataflows, get-schema, get-data). Use when the user asks to pull or analyze data from Coupler.io dataflows/data sets, generate marketing performance reports, understand campaign ROI, or investigate changes in business metrics. Make sure to use this skill whenever the user mentions Coupler.io data, marketing dashboards, channel co…

  marketing-and-ads/marketing-analytics/SKILL.md on GitHub (opens in a new tab)

• ppc-analytics

  Analyze paid-ads (PPC) performance over your connected Coupler.io ad data — spend, impressions, clicks, CTR, CPC, CPM, conversions, CPA, ROAS — with per-platform funnel traces, an efficiency-first comparison table, brand vs non-brand splits, budget pacing, and a weekly PPC review. Use this skill when the user asks "how are my ads performing", "weekly PPC report", "why did CPA spike", "ROAS by pla…

  marketing-and-ads/ppc-analytics/SKILL.md on GitHub (opens in a new tab)

• sales-analytics

  Use this skill when the user wants to analyze sales pipeline, review win rates, investigate sales velocity or cycle length, build a sales report, evaluate rep performance, look at lead source quality, or answer questions about their CRM data. Triggers include 'how is the pipeline', 'win rate by segment', 'sales cycle', 'pipeline coverage', 'rep performance', 'forecast accuracy', 'why are deals st…

  sales/sales-analytics/SKILL.md on GitHub (opens in a new tab)

• coupler-io-live-dashboard

  Build a live Cowork artifact (persistent HTML widget) backed by a Coupler.io dataflow. Use this skill whenever the user wants a live dashboard, persistent widget, daily-check page, or interactive explorer over Coupler.io data — including phrases like "live artifact for Coupler", "Coupler dashboard widget", "build a widget over a Coupler dataset", "Coupler.io live dashboard", "build a daily dashbo…

  utilities/coupler-io-live-dashboard/SKILL.md on GitHub (opens in a new tab)

• humanizer-remove-ai-writing-patterns

  Remove AI writing patterns and add human voice to any text. Use when the user says "humanize this", "make it sound human", "remove AI patterns", "this sounds like AI", "make it natural", "de-slop this", "edit for voice", or when reviewing any drafted text (blog posts, emails, Slack messages, social posts, docs) for AI-sounding language. Also activate after generating any written content when the…

  utilities/humanizer-remove-ai-writing-patterns/SKILL.md on GitHub (opens in a new tab)

• platform-rules

  Use this skill to keep the platform rules that Coupler.io skills state as fact current: budget flexibility, deliverability thresholds, attribution windows, published benchmarks, plan limits, sale dates. Triggers include: 'refresh the platform rules', 'check the Google Ads rules', 'is the Klaviyo benchmark still current', 'a platform changed its budget rules', 'add this rule to the registry'. Work…

  .agents/skills/platform-rules/SKILL.md on GitHub (opens in a new tab)

• skill-review

  Use this skill when reviewing a Coupler.io skill before merge, auditing an existing one, or checking a pack of skills for accuracy. Triggers include: 'review this skill', 'check this SKILL.md', 'is this skill accurate', 'review PR #N in the skills repo', 'audit the <platform> pack', or any request to check what a skill claims about a Coupler.io connector or an ad platform. Checks factual accuracy…

  .agents/skills/skill-review/SKILL.md on GitHub (opens in a new tab)

• cin7-reorder-point-and-stock-cover

  Use for "when should we reorder in Cin7", "what's our reorder point for each SKU", "how many weeks of stock do we have in Cin7", "what will run out before the next delivery", "is our Cin7 reorder level set right", "how much safety stock do we need", or "what do we need to order this week" — even when the user never says "reorder point". Use when the decision is what to order, how much, and by whe…

  ecommerce/cin7/cin7-reorder-point-and-stock-cover/SKILL.md on GitHub (opens in a new tab)

• gorgias-support-tickets-per-order

  Use for "how many support tickets per order do we get", "why is our Gorgias volume up", "what are customers contacting us about", "how much of our support is where-is-my-order", "is our contact rate getting better", "which channel brings the most Gorgias tickets", or "what should we fix to cut support tickets for our store" — even when the user never says "contact rate". Use when the decision is…

  ecommerce/gorgias/gorgias-support-tickets-per-order/SKILL.md on GitHub (opens in a new tab)

• klaviyo-email-deliverability-check

  Use for "is our Klaviyo sending healthy", "are our emails going to spam", "why is our Klaviyo bounce rate up", "which campaign got spam complaints", "are we at risk with Gmail", "too many unsubscribes from Klaviyo", "should we sunset unengaged subscribers", or "check our email list health" — even when the user never says "deliverability". Use when the decision is whether sending is safe and which…

  ecommerce/klaviyo/klaviyo-email-deliverability-check/SKILL.md on GitHub (opens in a new tab)

• klaviyo-flow-performance-vs-benchmarks

  Use for "how are our Klaviyo flows doing", "is our abandoned cart flow good", "which Klaviyo flow underperforms", "how does our welcome series compare", "what should our flow revenue per recipient be", "which flows are we missing in Klaviyo", or "is our winback flow worth keeping" — even when the user never says "benchmark". Use when the decision is which automated flow to fix, build or leave alo…

  ecommerce/klaviyo/klaviyo-flow-performance-vs-benchmarks/SKILL.md on GitHub (opens in a new tab)

• klaviyo-revenue-share-of-shopify-sales

  Use for "how much of our store revenue comes from Klaviyo", "what share of Shopify sales is email and SMS", "is our Klaviyo pulling its weight", "flows vs campaigns revenue for our store", "what percent of store revenue is retention marketing", or "is email revenue going up as a share of the store" — even when the user never says "contribution". Use when the decision is whether email and SMS earn…

  ecommerce/klaviyo/klaviyo-revenue-share-of-shopify-sales/SKILL.md on GitHub (opens in a new tab)

• shopify-customer-retention-and-ltv

  Use for "what's our repeat rate", "do customers come back", "which campaign brings customers who buy again", "what's our customer lifetime value", "how long until the second order", "do discounted customers stick around", "are our cohorts getting worse", or "how much revenue comes from repeat customers" — even when the user never says "retention" or "cohort". Use when the decision is where acquis…

  ecommerce/shopify/shopify-customer-retention-and-ltv/SKILL.md on GitHub (opens in a new tab)

• shopify-discount-code-performance

  Use for "are our store discounts worth it", "which discount codes work in our shop", "how much are we giving away in Shopify discounts", "is the welcome code bringing new customers", "how deep are our promo discounts", "do discounted orders have a bigger basket", "what discount can our store afford", or "did the sale make money" — even when the user never says "discount". Use when the decision is…

  ecommerce/shopify/shopify-discount-code-performance/SKILL.md on GitHub (opens in a new tab)

• shopify-inventory-report-and-stockout-forecast

  Use for "what's about to run out", "what should I reorder", "when do I need to place the order", "how much stock do I have", "what's my inventory worth", "which SKUs are overstocked", "how much cash is sitting in dead stock", or "what's my sell-through" — even when the user never says "inventory". Use when the decision is what to order and by when, or whether a sales fall is a stock problem rathe…

  ecommerce/shopify/shopify-inventory-report-and-stockout-forecast/SKILL.md on GitHub (opens in a new tab)

• shopify-product-and-variant-performance

  Use for "which products are selling", "what are my best sellers", "which variants should I drop", "what's my margin by product", "which size sells", "how did the launch do", "what's my revenue concentration", or "sales by vendor" — even when the user never says "variant". Use when the decision is what to reorder, drop, promote or mark down, or when a store-level move needs tracing to the products…

  ecommerce/shopify/shopify-product-and-variant-performance/SKILL.md on GitHub (opens in a new tab)

• shopify-refunds-and-returns-report

  Use for "what's our store's return rate", "which products get returned most in the shop", "which size gets sent back", "how much are refunds costing the store", "are returned items going back on the shelf", "why are our Shopify refunds up", "refunds vs returns for our store", or "how much stock do we write off from returns" — even when the user never says "returns". Use when the decision is which…

  ecommerce/shopify/shopify-refunds-and-returns-report/SKILL.md on GitHub (opens in a new tab)

• shopify-sales-by-country-and-market

  Use for "which countries buy from our store", "sales by country in Shopify", "how is our UK store market doing", "which states order most from the shop", "is international worth it for our store", "do customers in Germany return more", "how many orders are paid in local currency", or "should we localise the shop for a new market" — even when the user never says "geo" or "market". Use when the dec…

  ecommerce/shopify/shopify-sales-by-country-and-market/SKILL.md on GitHub (opens in a new tab)

• shopify-sales-report

  Use for Shopify store questions like "how did the store do last month", "why did our store revenue drop", "what's our store's average order value", "how many orders did the shop take last week", "what's our store's refund rate", or a weekly or monthly trading check on the shop — even when the user never says "performance". Use when the decision is whether store revenue moved and which of orders,…

  ecommerce/shopify/shopify-sales-report/SKILL.md on GitHub (opens in a new tab)

• amazon-ads-account-settings-and-structure-audit

  Use for "audit my Amazon Ads account", "is my Amazon PPC set up right", "I inherited this Amazon Ads account, what's wrong with it", "are my Amazon campaigns competing with each other", "should I use dynamic bids up and down on Amazon", "should brand and generic be separate on Amazon", or "how should I structure my Amazon campaigns" — even when the user never says "settings". Covers bid strategy…

  marketing-and-ads/amazon-ads/amazon-ads-account-settings-and-structure-audit/SKILL.md on GitHub (opens in a new tab)

• amazon-ads-attribution-and-metrics-audit

  Use for "can I trust my Amazon ACOS", "why don't my Amazon Ads sales match Seller Central", "which attribution window does Amazon use", "are my Amazon ad sales including halo", "why is my Amazon Sponsored Display ROAS so high", "are my Amazon numbers comparable across ad products", or "my Amazon sales keep changing" — and whenever someone doubts their Amazon Ads numbers, even without the word "au…

  marketing-and-ads/amazon-ads/amazon-ads-attribution-and-metrics-audit/SKILL.md on GitHub (opens in a new tab)

• amazon-ads-budget-pacing

  Use for "am I on track with my Amazon Ads budget", "will I overspend on Amazon this month", "which Amazon campaigns run out of budget", "how much should I spend a day on Amazon Ads", "we underspent on Amazon and I don't know why", "is my Amazon portfolio budget capping me", or a mid-month Amazon Ads spend check — even when the user never says "pacing". Also use when someone needs to know whether…

  marketing-and-ads/amazon-ads/amazon-ads-budget-pacing/SKILL.md on GitHub (opens in a new tab)

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