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Updated 4mo ago

by firatcand

founder-skills

Claude Code skills for founders building B2B SaaS — covering GTM, product, engineering, design, and content.

Works with
  • Claude
View on GitHub (opens in a new tab)

42 GitHub stars (42)

+3 in 30 days

Stars gained per day · daily snapshots since Sep 26
Stars gained per day, Sep 26 to Nov 6: +2 in total; the busiest day was Oct 26 with +2 stars.Sep 27: 0 starsSep 28: 0 starsSep 29: 0 starsSep 30: 0 starsOct 1: 0 starsOct 2: 0 starsOct 3: 0 starsOct 4: 0 starsOct 5: −1 starsOct 6: 0 starsOct 7: 0 starsOct 8: 0 starsOct 9: 0 starsOct 10: −1 starsOct 11: 0 starsOct 12: 0 starsOct 13: 0 starsOct 14: 0 starsOct 15: 0 starsOct 16: 0 starsOct 17: 0 starsOct 18: 0 starsOct 19: 0 starsOct 20: 0 starsOct 21: 0 starsOct 22: 0 starsOct 23: 0 starsOct 24: 0 starsOct 25: 0 starsOct 26: +2 starsOct 27: 0 starsOct 28: +1 starsOct 29: 0 starsOct 30: 0 starsOct 31: 0 starsNov 1: 0 starsNov 2: 0 starsNov 3: 0 starsNov 4: 0 starsNov 5: +1 starsNov 6: 0 stars
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  • 15 skills (15 skills found in its SKILL.md files)
  • 4 forks (4 forks)
  • 4mo ago last update (Last updated 4mo ago)

Install

Skills CLI

npx skills add firatcand/founder-skills

Asks which skills and agents to install. Just one: npx skills add firatcand/founder-skills --skill channel-expert — add -g for every project.

Claude Code

git clone https://github.com/firatcand/founder-skillscp -r "founder-skills/channel-expert" ~/.claude/skills/

Copies the channel-expert skill into ~/.claude/skills/ for every project (use .claude/skills/ for one project). Repeat for the other skills listed below.

Plugin

/plugin marketplace add firatcand/founder-skills

Run inside Claude Code if the repository ships a plugin marketplace, then pick plugins from /plugin.

Skills can run code on your machine — read the SKILL.md first.

What it does

In the author's own words, from each skill's SKILL.md.

  • channel-expert

    Use when a B2B SaaS founder needs to choose, prioritize, or rebalance customer acquisition channels — deciding outbound vs inbound, paid vs PLG, where to put marketing budget, or sanity-checking CAC, LTV:CAC, and payback. Also for channel-specific playbooks (cold email, LinkedIn, paid social, community, partnerships) and channel-mix audits. Not for closing tactics (use sales-skill) or copy (use c…

    channel-expert/SKILL.md on GitHub (opens in a new tab)

  • copywriter-skill

    Use when the user needs to write, rewrite, review, or critique commercial copy meant to drive a reader toward action — landing pages, hero sections, headlines, email (cold outreach, nurture, promo, launch), CTAs, microcopy, product descriptions, value propositions, ads, or taglines. Also for copy audits, clarity checks, conversion reviews, or choosing a framework (AIDA, PAS, BAB, FAB, 4U's). Appl…

    copywriter-skill/SKILL.md on GitHub (opens in a new tab)

  • data-analysis

    Use when the user needs to design, run, or audit product or GTM analytics — metric hierarchies and north stars, funnels, cohort retention, churn, pipeline velocity, forecasting, lead scoring, NRR, A/B tests, or analytical SQL — or uploads a dataset to analyze. Triggers on questions like "why did activation drop", "is this metric meaningful", "review my dashboard", or "what should I measure". For…

    data-analysis/SKILL.md on GitHub (opens in a new tab)

  • design

    Use when a non-designer needs to audit a UI, generate a design spec (spacing, type scale, color tokens, grids), or build brand foundations (logo systems, palette and type pairing, brand guidelines). Covers the visual layer, UX/perceptual critique, and brand identity. For implementing the design in code (React/HTML/CSS), use frontend-design.

    design/SKILL.md on GitHub (opens in a new tab)

  • devops

    Use when the user needs to deploy, operate, secure, or scale running infrastructure — cloud architecture (multi-region, VPC, FinOps), CI/CD and deployment strategies, secrets/IAM/supply-chain security, observability and SLO alerting, SRE and incident response, Kubernetes vs ECS and autoscaling, Terraform/Pulumi/CDK, or platform engineering and DORA metrics. Also for generating runbooks, pipeline…

    devops/SKILL.md on GitHub (opens in a new tab)

  • motion-picture

    Use when planning, auditing, or speccing a video's motion and visual craft: shot lists, storyboards, color scripts, transitions, easing, kinetic typography, pacing, retention, or animation principles. Triggers: 'video plan', 'shot list', 'storyboard', 'color script', 'motion spec', 'fix the pacing', 'explainer/demo/brand video'. For the spoken words themselves, use script-writer-skill; for in-cod…

    motion-picture/SKILL.md on GitHub (opens in a new tab)

  • plg-skill

    Use when a SaaS founder is deciding on or building a product-led growth motion — assessing PLG readiness, choosing freemium vs free trial vs reverse trial, defining activation and PQLs, designing self-serve onboarding and conversion triggers, building viral loops, or setting up PLG metrics (NRG, activation rate, TTV, NDR, CAC payback) and cohort analysis. Also for hybrid product-led-sales design…

    plg-skill/SKILL.md on GitHub (opens in a new tab)

  • pricing

    Use when a SaaS founder needs to set, audit, or redesign pricing — choosing a value metric, structuring tiers and packaging, setting price points, designing discounts, planning a price increase, or optimizing a pricing page. Also for monetization questions like free-to-paid conversion, expansion revenue, willingness-to-pay research, or per-seat vs usage-based. Not for which acquisition channels t…

    pricing/SKILL.md on GitHub (opens in a new tab)

  • product-position

    Use when a B2B SaaS product needs upstream positioning or messaging clarity — defining who it's for, the category, competitive alternatives, differentiation, value props, strategic narrative, or a messaging hierarchy. Triggers include "my messaging isn't working," "we sound like everyone else," repositioning, or auditing an existing positioning doc. Use before homepage, deck, or sales-narrative w…

    product-position/SKILL.md on GitHub (opens in a new tab)

  • product-spec

    Use when the user needs to scope, write, or audit a product spec — a PRD, feature spec, user stories, acceptance criteria, or a "spec this out"/"break this into stories"/"definition of done" request — or wants an existing spec reviewed for gaps and anti-patterns. Triggers whenever a feature idea needs to become structured requirements that align a team on what to build. For the analytics behind s…

    product-spec/SKILL.md on GitHub (opens in a new tab)

  • prospecting

    Use when the user needs to find, prioritize, or engage B2B prospects — defining an ICP, tiering accounts, building or enriching lists, reading buying signals, designing multi-channel cadences, cold calling, LinkedIn outreach, routing inbound leads, or diagnosing weak pipeline generation. Also for live prospecting coaching. Not for closing (use sales-skill), copy (use copywriter-skill), or CAC ana…

    prospecting/SKILL.md on GitHub (opens in a new tab)

  • sales-skill

    Use when the user is working a B2B SaaS deal from qualified opportunity to closed-won — preparing discovery calls, structuring demos or POCs, handling a specific objection, qualifying with MEDDIC/MEDDPICC/SPICED, building mutual action plans, navigating negotiation or procurement, or reviewing pipeline health, forecast accuracy, and deal velocity. Not for finding or prospecting new leads (use pro…

    sales-skill/SKILL.md on GitHub (opens in a new tab)

  • script-writer-skill

    Use when the deliverable is spoken words to be performed on camera or into a mic: video and podcast scripts, hooks, and CTAs for short-form (TikTok, Reels, Shorts), YouTube long-form, or podcast episodes. Triggers: "write me a reel about X", "I need a hook for my video", "script a 60-second video", "draft a podcast episode", "turn this idea into a script". For motion/timing/shot specs rather than…

    script-writer-skill/SKILL.md on GitHub (opens in a new tab)

  • seo

    Use when the user wants to get found in Google or AI engines (ChatGPT, Perplexity, AI Overviews) — keyword and content strategy, technical or content SEO audits, schema markup, link building, topical clustering, E-E-A-T, AI citation (AEO), or deciding whether SEO is even the right channel for their startup. Calibrated for early-stage, low-authority sites. Not for paid acquisition or channel-mix/C…

    seo/SKILL.md on GitHub (opens in a new tab)

  • software-architect

    Use when the user is deciding, reviewing, or second-guessing a software architecture or tech-stack choice — monolith vs microservices vs serverless vs event-driven, backend language, database type, caching, CQRS/event sourcing, polyglot, or a migration like Strangler Fig. Triggers on "should I use microservices", "which database", "tech stack for", "system design", or "architecture review". For h…

    software-architect/SKILL.md on GitHub (opens in a new tab)

Review before you install

A skill is a set of instructions and scripts your agent will follow, and it can run code on your machine. Read the SKILL.md and any scripts first — this listing is not a security review.