Updated 2w ago
by matteotitta
repo-structure-in-house
The repo structure for in-house marketers: give Claude Code your company's context before it writes. Folder layout, 11 context skills, a filled-in example.
70 GitHub stars (70)
+8 in 30 days
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- 6 skills (6 skills found in its SKILL.md files)
- 21 forks (21 forks)
- 2w ago last update (Last updated 2w ago)
Install
Skills CLI
npx skills add matteotitta/repo-structure-in-house
Asks which skills and agents to install. Just one: npx skills add matteotitta/repo-structure-in-house --skill competitor-research — add -g for every project.
Claude Code
git clone https://github.com/matteotitta/repo-structure-in-housecp -r "repo-structure-in-house/.claude/skills/competitor-research" ~/.claude/skills/
Copies the competitor-research skill into ~/.claude/skills/ for every project (use .claude/skills/ for one project). Repeat for the other skills listed below.
Plugin
/plugin marketplace add matteotitta/repo-structure-in-house
Run inside Claude Code if the repository ships a plugin marketplace, then pick plugins from /plugin.
Skills can run code on your machine — read the SKILL.md first.
What it does
In the author's own words, from each skill's SKILL.md.
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competitor-research
Researches one B2B SaaS competitor across 13 dimensions (company, product, ICP, pricing, reviews, content, launches, search and AI visibility, tech stack, hiring, go-to-market, social, paid ads) and writes a sourced dossier with an executive summary, a threat level, strengths and weaknesses, and a data gaps section. Run it once per competitor, then compare. Triggers: "competitor analysis", "compe…
.claude/skills/ on GitHub (opens in a new tab)competitor-research/ SKILL.md -
icp-research
Builds an ideal customer profile from evidence: case studies, testimonials, customer logos, solutions pages, reviews and any sales notes you have. Produces market sizing layers, firmographic segments, a champion and an economic buyer persona, a negative ICP, intent signals, customer proof points and a voice-of-customer section in the buyers' own words, every claim sourced. Triggers: "ICP research…
.claude/skills/ on GitHub (opens in a new tab)icp-research/ SKILL.md -
level
Score your Claude Code environment on a fun 0-10 ladder (Tourist → Swarm) calibrated to the quickstart's 4 systems — Context, Skills, Integrations, Orchestration. Two front doors - an interactive quiz (zero setup, shareable) or a silent scan of your repo. Outputs a next-level roadmap plus a branded HTML dashboard or a paste-anywhere ASCII card. The default mastery skill of this quickstart. Trigge…
.claude/skills/ on GitHub (opens in a new tab)level/ SKILL.md -
messaging
Builds a product messaging library from your positioning, your website and customer evidence: a description, the status quo and alternatives, pain points with their knock-on consequences, capabilities, functional, emotional and social benefits, branded features, the cost of doing nothing, common objections with responses, and core messaging blocks (tagline, elevator pitch, value props, proof, per…
.claude/skills/ on GitHub (opens in a new tab)messaging/ SKILL.md -
positioning
Develops B2B SaaS positioning from your ICP, competitor and win-loss evidence. Maps what buyers compare you to, chooses between leading with a category or a problem, picks a primary and secondary anchor and up to three defensible differentiators, lays out 2 to 4 worked positioning options with a comparison canvas so you can decide, then locks the chosen one and tests it (clarity ladder, guarantee…
.claude/skills/ on GitHub (opens in a new tab)positioning/ SKILL.md -
tov-guidelines
Extracts a company's tone of voice from its own content and turns it into rules a writer or an AI can follow. Phase 1 analyses 15 to 20 pages for sentence, paragraph, word and structure patterns with frequency counts; after the user reviews it, Phase 2 writes the guidelines: tone attributes with before and after examples, a We are / We are not table, tone by context, vocabulary to use and avoid,…
.claude/skills/ on GitHub (opens in a new tab)tov-guidelines/ SKILL.md
No skill matches that filter.
Review before you install
A skill is a set of instructions and scripts your agent will follow, and it can run code on your machine. Read the SKILL.md and any scripts first — this listing is not a security review.
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